1. Endowment Fundraising for Public Broadcasting Judy Witt WFIU/WTIU Bloomington, IN

2. Generate new funds beyond current membership base Otherwise not invested in the station Beyond broadcast area

3. Three Step Process Hook Find the person/cause who could open up an entire circle of contacts Circle Identify the prospective donors with a close relationship to the individual/cause Benefit Honor the individual/cause while creating a unique giving opportunity for the station

4. Josef Gingold Memorial Fund Violinist and Teacher Inspired several generations of performers

5. The Gingold Circle Former students and major performers

6. Al Cobine Recognition Fund Musician, composer and band leader Premier musical contractor

7. The Cobine Circle Former band members Celebrities Family members Co-workers College friends

8. The Reward Memorialize in perpetuity Support programming Digitize existing programs Produce new programs Funds for guest artists Educational Outreach Hire staff

9. Robert Samels Memorial Fund Announcer killed in plane crash Contributions surpassed $10,000

10. The Samels Circle Former announcers

11. The Brochure

13. Other Tools Letter signed by celebrities Reply card and envelope Website Newsletters Guides

14. Summary Don’t limit yourself to donors in your broadcast area.