1. 1 Walk to End Alzheimer’s Training New Team Kickoffs Wendy Folk & Katie Schuldt

2. 2 Funding the Mission  Last year team growth was flat  $1,086 Team Fundraising Average  If our Walks recruited 10 more teams each we would have raised an additional $7M  How many new teams could your Walk committee recruit?  We want our Walks to be the premier Walk in the community with more walkers!

3. 3 Walk Survey – How Did You Hear About Us?

4. 4 Sample with bar graph

5. 5 Walk Committee – Team Recruitment Chair  Responsible for recruitment of new Walk teams and the Walk Kickoff  Ability to recruit a committee that can recruit new Walk teams from all sectors of the community and coach the new teams to fundraise through Team Captain engagement  Each committee member is responsible for recruiting a a specific number of new teams

6. 6 Team Recruitment  Are we setting teams and team members up for success? -On average, it takes a week to raise $100 -1 month to raise $200 -2-3 months to raise $300  When should we be focused on recruiting new teams?

7. 7 New Team Prospects Tracking Spreadsheet www.alz.org/walkvolunteers RESOURCE

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9. 9 Kickoff Toolkit www.alz.org/walkvolunteers RESOURCE

10. 10 Kickoff Powerpoint Template www.alz.org/walkvolunteers RESOURCE

11. 11 Kickoff Invitations  Recipients should be expecting the invitation  Don’t forget: the location, the date, the time, how long it will last, how to RSVP, the RSVP deadline and other details such as who to contact for more information, if food will be served and the dress code if applicable.

12. 12 Kickoff Invitations  Each committee member is responsible for following up with the contacts they invited  Reminder calls should be made to all that RSVP’d yes and those you have not heard from yet

13. 13 Kickoff Location  Location, location, location  Breakfast/ Lunch/ After work  No Mondays  Food/ Décor/ AV  Parking/ Signage

14. 14 Agenda TimeSpeaker(s) Welcome/ Video5 minEmcee Fighting Alzheimer’s disease13 minEvent Chair & Program/ Service Speaker How to be a Team Captain8 minEmcee & Past Team Captain Walk Info, Leadership & Sponsorship recognition 6 minEvent Chair Team Development5 minTeam Recruitment Chair & Champions Club member Call to Action3 minEmcee

15. 15 Agenda Call to Action  How many of you are ready to make a real difference against Alzheimer’s?  I mean truly ready?  If you are up for the fight, stand up and let your community know – I want to celebrate you on Walk day, but I also want to celebrate you today.  Stand if you are going to be a Team Captain at this year’s Walk!  Start clapping to celebrate them – keep them standing and get louder in ask  This is exciting – look at all of you that are committed to fighting this disease!  Thank you so much!  I can’t wait to see you and your teams on Walk day.

16. 16 Agenda Reminders  Music  Welcome committee  1 Entry with registration  Slide show of pictures  Team Captain kits ready  Interest cards on the tables  Committee could wear the Walk shirts  Laptop Registration

17. 17 Extra Ideas  Have a theme  Advocate sign up table  Door prizes or giveaways  Team Captain buttons/pins as décor  Past team photos as centerpieces  Balloon arch  Centerpieces with Promise Garden flowers

18. 18 Lessons Learned  Coach speakers  Multiple call to actions  1 Hour  Re-check any A/V  Registration bottle-neck  Experience starts when people arrive

19. 19 Team Captain Engagement Plan www.alz.org/walkvolunteers RESOURCE

20. 20 TimelineAudienceCallCall Speaking Points 2 Days After Kickoff All Kickoff Attendees Kickoff Thank You Call Purpose: Thank you for attending, team registration, walker recruitment and fundraising  Thank them for attending Kickoff  Ask if they have signed up online yet – if not send them link the register  Ask them what their team member goal is  Remind them that each walker that raises a minimum of $100 will receive an event t-shirt  Ask about their team fundraising goal and remind them about the incentive program and Champions Club  Tell them you will be calling them again to see how they are doing and let them know how to contact you with any questions Follow-Up to Those Who Attended TimelineAudienceCallCall Speaking Points 2 Days After Kickoff Kickoff No- Shows No Show Follow-Up Call Purpose: Team Captain recruitment and registration  We missed them at the Kickoff  Remind them we still would like them to join us and be a Team Captain  Encourage them to sign up online – send them the link to register  Arrange to meet with them and drop off “Walk materials” (team captain kit)  Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions Follow-Up to Those Who RSVP ’ d But Didn ’ t Attend

21. 21 TimelineAudienceCallCall Speaking Points 2 Days After Kickoff Prospective Team Captain that RSVP’d No to Kickoff but Still Interested Follow-Up CallPurpose: Team Captain recruitment and registration  Remind them we still would like them to join us and be a Team Captain  Encourage them to sign up online - send them link to register  Arrange to meet with them and drop off “Walk materials” (team captain kit)  Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions Follow-Up to Those Who RSVP ’ d No But Are Still Interested TimelineAudienceCallCall Speaking Points Week After Kickoff Past Team Captains Still Not Registered, Prospective Team Captains that Didn’t RSVP at All and outstanding New Team Captain Prospects Follow-Up CallPurpose: Team Leader recruitment and registration  Remind them we still would like them to join us and be a Team Captain  Encourage them to sign up online - send them link to register  Arrange to meet with them and drop off “Walk materials” (team captain kit)  Tell them you will be touching base with them to see how they are doing and let them know how to contact you with any questions Follow-Up to Any Outstanding Team Captain Prospects

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24. 24 www.alz.org/walkvolunteers walkhelp@alz.org