1. DAP-1522 Xtreme N Duo Wireless Bridge/Access Point
Wireless & Router Product Dep.
Sep.12th, 2008
D-Link Confidential

2. Agenda
Market Analysis, Product Position and Features
DAP-1522 Selling Points
Competition Analysis
Appendix: DAP-1522 Test Demo

3. Market Analysis, Product Position and Features3

4. Market Analysis Opportunities/ Market Trend
Demand to home entertainment is more and more popular.
ISPs in USA are promoting HDTV and multi-room service*.
IPTV continues growth trends*
US Market of IPTV in E/2007 is up to 1.5M subscribers.
EU market of IPTV in E/2007 is up to 5.7M subscribers.
Asia market of IPTV in E/2007 is up to 3.9M subscribers.
In USA, application and ISP promotion of HD program and Multi-room service triggers user’s wiliness to adapt to IPTV service.
In EU, it is the most blooming area for IPTV area, and more than 80 ISPs in Europe are promoting the IPTV service. Therefore the market in Europe is up to 5.7M home users which yearly growth rate in 2007 is around 111%.
In Asia, although the market is not growing as fast as EU & US, ISP in China, Hongkong, Taiwan, south Korea and Japan start to promote this kind of service. And the market is up to 2.9M home users which yearly growth rate in 2007 is around 68%.
More than 90 millions users are expected to sign on worldwide by 2013, according to a report released by ABI research.
TIVO ---In its forth quarter reporting Wednesday, TiVo said its service is now operational in New England system operated by Comcast and will soon launch in Cox’s New England market. TiVo-owned net subscriptions climbed by 33,000 during the thress-month period. The company finished the fourth quarter with million TiVo-owned subscriptions and million cumulative subscriptions.
* MIC : 2008 IP STB shipment & Trend/Taiwanese IP STB Shipment Volume by Shipment Destination, 1Q Q 2007 4

5. DAP-1522 Position Product Position Target Market Home/SOHO users
Demand to high-speed wireless network access at home is higher, including multiple Ethernet enabled entertainment devices (PCs, game console, media players, etc).
Product Position
DAP-1522 can be simply position as a Wireless Bridge to upgrade original wired or 11a/g wireless network to 11n wireless network with easy setup.
DAP-1522 can also be position as a Wireless Media Bridge to provide high-performance wireless streaming for multiple HD video & multimedia devices at home.
Summarize ..
Upgrade wired network without throwing away existing 11g routers
Upgrade wireless network
Media Streaming
GbE LAN for home devices.

6. DAP-1522 Features Dual band Wireless N AP& Bridge
11n 2.4/5GHz selectable Access Point/Bridge
WPS for easy configuration
Connect additional TV set-top boxes without extra cabling
Support IGMP snooping
Handles multiple HD video streams wirelessly
Conserve energy with Green Ethernet technology
Green Ethernet for efficient energy consumption
QoS and Traffic Manager to prioritized traffic
Advanced QoS - Priority by LAN port and protocol
Traffic Manager - Keep wireless network running efficient
Comply with n draft to improve the performance & coverage, switchable between 2.4GHz & 5GHz.2.4GHz - DAP-1522 can run at 2.4GHz spectrum which is more transparent.5Ghz – DAP-1522 can also run at 5GHz spectrum which interference is less.It also provide WiFi Protected Setup (WPS) method for easy setup.
IGMP snooping function to provide better quality and real time for video streaming and delivery.
Green Ethernet can save the power consumption. See the slide p13 for the detail. It also has 4 Gb LAN port to connect entertainment devices, like gaming console, set-top-box.
QoS Enhancement, provide QoS by LAN port or protocol to the appropriate priority. Traffic Manager can control the maximum bandwidth to individual client for bandwidth management. 6

7. DAP-1522 Selling Point 7

8. Selling Point1 - Add Wireless Ability to Your Home Network
Friendly upgrade your old, perfectly working wired router.
Get rid of the inconvenience caused by wire.
Install & Setup network with one “Click” (D-Link WPS).
Notebook
Handheld WiFi Device
Wired Router
VOIP Phone
NAS PC

9. Selling Point2 - Reduce the Dead Spot in Wireless Network
Eliminate the wireless dead spots with new wireless technology (802.11n draft 2.0).
Improve the coverage & performance to user’s original wireless network.
Easy installation
Usage 9

10. Selling Point3 - More Options for User to Select Suitable Wireless Signal
Provide perfectly suitable wireless signal to different application in home environment.
2.4GHz band for data handling, like checking & web surfing.
5GHz band for HD movies and other media streaming.
5GHz…..5GHZ
- Many home devices at home work at 2.4GHz which cause interference .
- DAP-1522 provides 5GHz capability which helps avoid interference by providing a clearer wireless band for HD streaming.

11. Selling Point4 - Preferable device to bridge the Home ethernet-enabled devices to Wireless
Preferably provide wireless ability to multiple wired home devices, including NAS devices, game console & STB.
Transfer data at speeds up to 10x faster than 10/100 fast Ethernet.
Bridge for NAS and Gaming device
GbE
4GbE Ports (x 4GbE LAN port )
Connect to set top box for video streaming

12. Selling Point5 - Enjoy Smooth TV Entertainments Wirelessly
Give user the freedom to enjoy TV anywhere at home without wires required.
Support up to 3 HD TV files simultaneously.
All HD TVs user played receive high-quality, flicker-free signals.
Bridge mode
AP mode
Internet
Click !
No Snowing!
Switching channel smoothly. 12

13. Selling Point6 - Green Ethernet for Power Saving
Achieving a total power consumption less than competing products.
Cutting power consumption when the network cable is disconnected from LAN.
Intranet
Power Consumption
Intranet
The f/w v1.10 implements a special function to reduce power consumption – Green Ethernet.
DAP-1522 will automatic detect the cable length and then select different power mode for best performance with minimums power consumption. There are three power modes that reflect to a certain range of cable length (shorter than 20m, length is in 20m ~ 60m, longer than 60m) when Green Feature is enabled. The Green Feature could dynamic estimate connection cable length and turn on different power mode with cable estimate result. It could work on best performance with minimums power consumption in various length cables. The channel estimate is implemented by DSP technology in the physical layer transceivers. It also implements power saving mode on a per-port basis. A port automatically enters power saving mode 10 seconds after the cable is disconnected from it when power saving mode is enabled. Once a port enters power saving mode, it transmits normal link pulses only on its TXOP/TXON pins and continues to monitor the RXIP/RXIN pins to detect incoming signals, which might be the 100Base-TX MLT-3 idle pattern, 10Base-T link pulses, or Auto-Negotiation’s FLP (Fast Link Pulse). After it detects any incoming signals, it wakes up from power saving mode and operates in normal mode according to the result of the connection.
Normal AP
Normal AP
DAP-1522

14. Selling Point6 - Green Ethernet for Power Saving
World's first dynamic detection of cable length and dynamic adjustment of
power required for the detected cable length.
20m
30m
50m
Power Consumption
Normal AP
20m
30m
50m
Power Consumption

15. Selling Point6 - Green Ethernet for Power Saving
Green Ethernet Benefits
Green Ethernet Enable
WLAN Enable
WLAN Disable
4 LANs Link Down
2.6
2.25
4 LANs Link Up
3.15
2.7
4 LANs Active (Ixia)
Power Saving up to 28% if LAN port link down !
Power Saving up to 38% if turn off wireless !
Green Ethernet Disable
WLAN Enable
WLAN Disable
4 LANs Link Down
3.65
3.2
4 LANs Link Up
3.95
3.5
4 LANs Active (Ixia)
1. AC Power saving is up to 28% when enabling Green Ethernet and link down on LAN.
2. AC Power saving is up to 38% when enabling Green Ethernet and turn off wireless.
* Green Ethernet function enabled by default

16. Selling Point6 - Green Ethernet for Power Saving
Power Consumption Test Plan and Topology
AC Input
Programmable AC
Power Source
110V/ 60Hz
220V/ 50Hz
WLAN
Power Adapter
AC Power Consumption
LAN
PC4
PC1
PC2
PC3
Test Requirement
Ethernet Cable
D-Link Standard 1.5 M cable
Server
Acer TM6492 Notebook, Centrino-Duo2.0 GHz, 2 GB DDR2-RAM, OS: Windows XP Pro + SP2
Test tool
Ixia 1600 Traffic Generator: packet transmission is initiated at all ports
Power Supply GPS-1830D, Voltage is 5V

17. Selling Point7 QoS and Traffic Manager
Prioritize the traffic by LAN Port
If your priority is 1.mail 2.Netsurf 3.Ftp 4.Others
DAP-1522 will prioritize the priority as you wish
All wireless traffics be sent to DAP-1522
Intranet
Priority 4
Priority 3
Priority 2
Priority 1
Quality of Service feature regulates flow of data through the access point by assigning a priority to each packet, which enhances your experience of using a wireless network by prioritizing the traffic of different applications.
Others
Ftp
Netsurf
Mail

18. Selling Point7 QoS and Traffic Manager
Prioritize the traffic by LAN Port
If your priority for transmitting is port 4 , port 3 , port2 , port1
DAP-1522 receives all packets from clients
And will prioritize the priority as you wish
Intranet
Priority 4
Priority 3
Priority 2
Priority 1
Port Port Port Port4

19. Selling Point7 QoS and Traffic Manager
Traffic Manager- Reserve your bandwidth for your purpose
Competitor’s AP DAP-1522
Video Streaming
Video Streaming
P2P
Netsurf
P2P
Netsurf
Traffic Manager assigns the device’s entire bandwidth, which regards includes both the wireless to Ethernet speed, and Ethernet to wireless speed. The user may add rules for data transmission performance between the access point device and the individual client. B A N D W I T H B A N D W I T H 19

20. Appendix: DAP-1522 Test Demo

21. DAP-1522 Test Demo-HD Streaming
PC Client 1
PC Client 2
PC Client 3
VCL server PC
DAP-1522
Root AP
DAP-1522
Bridge
Above test was conducted in an office with dozens of APs around.

22. DAP-1522 Test Demo-HD Streaming
Test Tool:
Chariot 5.4, VLC media player
Test Environment:
APUT DAP-1522 x 2: Make a Bridge connection
(1).Channel=149
(2).Channel Width: 40 MHz
VLC Sever:
It connects to Root AP mode)
PC clients.
PC1 Client:: connects to Bridge Bridge mode)
PC2 Client:: connects to Bridge Bridge mode)
PC3 Client:: connects to Bridge Bridge mode)
Digital HD streams.
M1: HD (20 Mbps)
M2: HD (20 Mbps)
M3: HD (20 Mbps)
Above test was conducted in an office with dozens of APs around.

23. DAP-1522 Test Demo-HD Streaming
Test Procedure:
1. Enable IGMP snooping on Root AP.
2. VLC server send M1& M2 & M3 media streams sequentially to VLC client.
3. PC1 join M1 multicast group and receive media streams.
4. PC2 join M2 multicast group and receive media streams.
5. PC3 join M3 multicast group and receive media streams.
6. All media must run smoothly
Test Scenario:
1. Test with LOS but different distance.
2. distance: 5m, 20m, 40m
3. 3 concurrent 20Mbps MPEG HD streams with multicast .
4. Measure throughput based on different distance.
5. Record the AP quantity around.
Test Result:
Above test was conducted in an office with dozens of APs around.

24. DAP-1522 Application-IPTV Streaming
xDSL
DAP-1522
AP mode
Bridge mode
Above test was conducted in an office with dozens of APs around.

25. DAP-1522 Application-IPTV Streaming

26. DAP-1522 Application-IPTV Streaming

27. Thank You