1. Stock Research

2. Sources Press Release Financial Reports News Articles TV story Magazine Article Message Boards Analyst Opinions

3. Press Release Source is usually trustworthy Information controlled by company Promises don’t always come true Need to evaluate purpose of release

4. Financial Reports Should follow GAAP Highly trustworthy Companies can’t lie – Can shift losses to another quarter Regulated by SEC

5. News Articles Can be trustworthy – Evaluate the source Check for more than one reporter Check for biases Compare to press releases and financial reports Is it fact based or opinion based

6. TV Story Great insight into company Was company involved Any biases Quest for ratings Current info

7. Magazine Article Dated information Great way to look at past

8. Message Board Credibility issues Pump and Dump Who knows what the truth is Read for entertainment purposes only

9. Analyst Opinions Evaluate source They don’t have money in game – If they do they have to disclose No different than ESPN fantasy sports analyst Do they have sources or gut feelings

10. Places to Start Yahoo Finance Google Finance CNBC Companies investors page Stockbrokers page