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DENSO Philosophy, Vision, Spirit

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Presentation on theme: "DENSO Philosophy, Vision, Spirit"— Presentation transcript:

1 DENSO Philosophy, Vision, Spirit

2 The DENSO Philosophy Mission Management Principles Individual Spirit
Contributing to a better world by creating value together with a vision for the future Management Principles Customer satisfaction through quality products and services Global growth through anticipation of change Environmental preservation and harmony with society Corporate vitality and respect for individuality Information Source Individual Spirit To be creative in thought and steady in action To be cooperative and pioneering To be trustworthy by improving ourselves

3 2025: -50% PRESERVE THE PLANET To automotive society
Decrease energy consumption and C02 emissions, even as automobiles double 2025: -50% To Society Contribute to environmental load reduction through energy efficiency/conversion/storage

4 2025: -50% SECURITY AND SAFETY To automotive society
Decreasing possibility of fatal traffic accidents to protect lives globally 2025: -50% To Society Contribute to security/safety in automotive-related fields through technologies

5 Protecting lives, preserving the planet, and preparing a bright future
for generations to come

6 The DENSO Spirit

7 DENSO in Figures -Consolidated (DENSO Group)

8 DENSO Corporation Established: Dec. 16, 1949 Capital: US$1.8 billion
Net Sales: US$39.8 billion Net Income: US$2.8 billion Employees: 140,000 in 38 countries Data are consolidated base As of March 31, 2014 U.S. dollar amounts have been translated from Japanese yen for convenience only at the rate of yen= US$1 Information Source Company base and associate number:

9 Global Network (Consolidated basis)
Europe Base: 35 Employees: 14,117 Net Sales: US $5.0 billion Japan Base: 62 Employees: 26,972 Net Sales: US $27.2 billion North America Base: 26 Employees: 17,014 Net Sales: US $8.2 billion Asia & Oceania Base: 56 Employees: 39,133 Net Sales: US $9.4 billion Other Base: 6 Employees: 4,025 Net Sales: US $0.7 billion

10 Global Network Europe Japan North America Asia & Oceania Other
Base: 38 Employees: 14,907 Net Sales: US $5.0 billion Japan Base: 75 Employees: 32,952 Net Sales: US $27.2 billion North America Base: 30 Employees: 19,194 Net Sales: US $8.2 billion Asia & Oceania Base: 67 Employees: 44,258 Net Sales: US $9.4 billion Other Base: 8 Employees: 4,694 Net Sales: US $0.7 billion

11 Global Sales Consolidated Base Information Source
Past Annual Reports and News Release: FYI: Yen figures for each year FY04: 2,799.9billion yen, FY05: 3,188.3billion yen, FY06: 3,609.7billion yen, FY07: 4,025.1bilion yen, FY08: 3,142.7billion yen

12 Sales by Customer Location
20.5% Sales by Customer Location Consolidated Base South America/Others Europe Net Sales: billion yen (Including sales between DENSO companies: billion yen) North America Net Sales: billion yen (Including sales between DENSO companies: billion yen) 1.8% Asia 20.9% 9.7% Europe Japan Japan Net Sales: 1,896.4 billion yen (Including sales between DENSO companies: 2,717.6 billion yen) Europe 46.3% 11.5% The Americas Information Source Reference the following site: 19.5% Others Net Sales: billion yen (Including sales between DENSO companies: 74.3 billion yen) Asia & Oceania Net Sales: billion yen (Including sales between DENSO companies: billion yen) Total: 4,095.9 billion yen Including sales between DENSO companies: 5,050.6 billion yen

13 Sales by Business Groups
Consolidated Base 1.1% 0.4% 1.4% Powertrain Control Systems Thermal Systems 7.4% 7.4% 7.2% 7.0% Information and Safety Systems 9.4% Electronic Systems 8.7% 8.7% 9.6% 30.5% 30.5% Small Motors 34.6% 35.0% Other Automotive 9.2% 9.2% Information Source Reference the following site: 15.3% 16.1% Industrial Systems/Consumer Products Others 16.8% 16.8% 30.4% 29.5% 24.7% 24.7% 4,095.9 billion yen

14 Operating Income Consolidated Base Information Source
Past Annual Reports and the news release: FYI: Yen figures for each year FY07: 348.7bilion yen, FY08: -37.3billion yen; FY2009:136.6 billion yen

15 Net Income Consolidated Base Information Source
Past Annual Reports and the news release: FYI: Yen figures for each year FY07: 244.4bilion yen, FY08: billion yen, FY09:73.4 billion yen

16 R&D Investment Rate Information Source
FYI: Yen figures for each year FY08: 297.1billion yen, FY09: billion yen 16

17 Global Employee Number
Consolidated Base Information Source Annual Report and Website:

18 DENSO in Figures -North America

19 DENSO North America N.A. Regional Headquarters:
DENSO International America, Inc. Companies: 33 Employees: 17,014 Net Sales: US$7.9 billion Operating Income: US$142.4 million As of March 31, 2014 U.S. dollar amounts have been translated from Japanese yen for convenience only at the rate of yen= US$1 Sales figures represent total sales by DENSO company locations, including sales between DENSO companies. Information Source News Release: and Website:

20 Sales North America Information Source
News Release: Annual Report FY FYI: Yen figures for each year FY07: 832.3billion yen, FY08: 559.8billion yen, FY09: billion yen

21 Operating Income North America Information Source
News Release: Annual Report FY FYI: Yen figures for each year FY07: 41.5billion yen, FY08: 5.1billion yen, FY09: 12.9 billion yen

22 Employee Number North America Information Source
DNJP Media Group, DNJP Corporate Slides

23 Business Areas Information Source DNJP Corporate Slides (PPT),
Contact: Corporate Communications, DNJP

24 DENSO’s Business Groups
DENSO is organized into four business groups to strengthen global management. Development and manufacture of gasoline/diesel engine management systems and components, hybrid/electric vehicles management system and components, transmission control components, starters, and alternators Powertrain Control Systems Business Group Electronic Systems Business Group Development and manufacture of ECUs, semiconductor sensors, ICs, power modules, and EL displays Thermal Systems Business Group Development and manufacture of car air-conditioning systems, radiators, cooling fans, and CO2 heat pump hot water supply system Development and manufacture of Information & Communication systems and components (Car Navigation System, ETC, telematics), body electronics systems and components (instrument cluster, climate control panel, smart keys, body ECUs), and safety and driver assistance system and components (airbag/pre-crash/AFS/ESC ECU & sensor) Information & Safety Systems Business Group Information Source: Corporate Profile 2012 To strengthen links between and among projects for greater systemization and mobility. To conduct rapid decision-making. To strengthen management linking projects from domestic and overseas group companies. Goals

25 Automotive Products ● Climate Control Products
Automatic air conditioner, car heater, rear cooling unit, compressor, sensors, etc. ● Powertrain Related Products Engine management system, electronically-controlled diesel system, starter, alternator, radiator, etc. ● Body Electronics Products Instrument cluster, windshield wiper remote keyless entry system, IC flasher, horn, etc. Information Source DENSO Corporation presentation slide created by Corp. Comm. Dept., DENSO Corporation ● Driving Control and Safety Cruise control system, airbag sensing system, vehicle stability control, antilock braking system, traction control system, active safety, etc.

26 Non-Automotive Products
■Home Equipment ■Heating and Cooling Equipment ■Auto ID Data Capture Devices ■Factory Automation Products Information Source DENSO Corporation’s Products brochure

27 Technology/Products

28 North American Technical Center Activities
Support North American customers and DENSO groups through the following activities: Local Product Design and Development (Thermal Components and Systems, Body Electronics; Infotainment; and Powertrain Components) System Engineering Across Product Lines Application Engineering Production Engineering Material Engineering Engineering Administration Technical Planning Research and Development for North American Unique Needs Vehicle System and Component Testing Information Source DIAM Technical Facility User Manual Database, DIAM T/C division top

29 North American Technical Center Test Chambers
Information Source DIAM Technical Facility User Manual Database, DIAM T/C division top Note: Information on this slide is for internal and customers use only.

30 North American Technical Center
Information Source DIAM Technical Facility User Manual Database, DIAM T/C division top Note: Information on this slide is for internal and customers use only.

31 Material Lab Capabilities
Mechanical / Physical EDS (Energy Dispersive Spectrometer) FT-IR (Fourier Transform – Infrared) DMA (Dynamic Mechanical Analysis) TGA (Thermo-Gravimetric Analysis) DSC (Differential Scanning Calorimeter) Karl Fischer Moisture Analyzer GC-MS (Gas Chromatograph – Mass Spectrometer) GC-FID (Gas Chromatograph – Flame Ionization Detector XRF (X-Ray Fluorescence) UV-Vis (UV-Visible Analyzer) Carbon-Sulfur Analyzer Potentiostat/Galvanostat EPMA (Electron Probe Micro Analyzer) IC (Ion Chromatograph) Analytical Tension/Compression Tester Impact Tester (Izod/Charpy) MFR (Melt Flow Rate) Creep Testers (x6) Hardness (Wallace/Shore/Rockwell/Vickers) Fatigue Tester Metallography Polarization Microscopy/Microtome Optical/Digital Microscopy Measuring Microscopy SEM (Scanning Electron Microscope) Microscopy Information Source DIAM Technical Facility User Manual Database, DIAM T/C division top SST (Salt Spray Corrosion Tester) CASS Corrosion Tester CCT (Cyclic Corrosion Tester) Depth Measurement Microscope Environmental Note: Information on this slide is for internal and customers use only.

32 Responsibilities in the Evaluation Stage
Information Source Presentation slide from past DIAM president’s presentation

33 Automotive Fields Safety Environment Comfort & Convenience
Sensing technologies for driving assist systems, actuator & computer for antilock brake system (ABS) / electronic stability control (ESC), adaptive front-lighting system (AFS), airbag sensors & electronic control units, periphery monitoring system, instrument cluster, rain sensor for automatic windshield wiper, etc. Hybrid and electric vehicle components, gasoline engine management system, diesel engine management system, starter, alternator, radiator, etc. Comfort & Convenience Car air-conditioning system, air conditioner for buses, air purifier, Car navigation system, electronic toll collection system (ETC), remote security system, remote touch controller, smart key, advanced vehicle operation system (AVOS), etc. Information Source IR presentation Materials: FY 2006 Presentation of 1st Quarter Financial Results

34 Automotive Products ● Climate Control Products
Automatic air conditioner, car heater, rear cooling unit, compressor, sensors, etc. ● Powertrain Related Products Engine management system, electronically-controlled diesel system, starter, alternator, radiator, etc. ● Body Electronics Products Instrument cluster, windshield wiper remote keyless entry system, IC flasher, horn, etc. Information Source DENSO Corporation presentation slide created by Corp. Comm. Dept., DENSO Corporation ● Driving Control and Safety Cruise control system, airbag sensing system, vehicle stability control, antilock braking system, traction control system, active safety, etc.

35 Environmentally Friendly Products
Preserving Clean Air Promoting Recycling HVAC Unit Starter Alternator Power Window Motor Monolithic Carrier Air Flow Meter Fuel Injector Spark Plug Stop/Start Starter High Pressure Fuel Injector Oil Control Valve Variable Displacement Compressor Reducing Hazardous Substances Instrument Cluster Air Conditioning Panel Cooling Fan Motors Windshield Wiper System Power Seat Motor Radiator Tank Information Source DENSO Globalsite:

36 Preserving Clean Air North American Manufactured Eco-Products
Monolithic Carrier The monolithic carrier acts to reduce or oxidizes harmful emissions such as hydrocarbons, carbon monoxide, and nitrogen oxides. Air Flow Meter Information Source North American Environmental Brochure: Green Ways This air flow meter measure the flow rate of air into the intake manifold, resulting in the correct air-fuel ration for efficient combustion.

37 Preserving Clean Air North American Manufactured Eco-Products
Fuel Injector This fuel injector’s atomizing capability dispenses fuel in precise quantities and allows for better mixing with air, increasing fuel efficiency. Spark Plug Information Source North American Environmental Brochure: Green Ways Tough metal alloys applied to the tip of the plug assure proper ignition even during idling, with less fuel consumption and less noise.

38 Preserving Clean Air North American Manufactured Eco-Products
Stop/Start Starter Stop/start systems cut the engine when the vehicle is at a stop or in other idle traffic situations, helping to improve fuel efficiency by approximately three to five percent and to reduce CO2 emissions. Information Source North American Environmental Brochure: Green Ways High Pressure Fuel Injector The high-pressure fuel injector, developed for gasoline direct-injected engines, allows for more precise controlling of combustion and emissions, which translates to improved fuel economy.

39 Preserving Clean Air North American Manufactured Eco-Products
Oil Control Valve The oil control valve controls the direction of the oil flow and activates the variable camshaft timing valve, providing more fuel savings and power. Variable Displacement Compressor Information Source North American Environmental Brochure: Green Ways The variable displacement compressor can alter refrigerant displacement to control air conditioner cooling capability, making it highly fuel-efficient.

40 Promoting Recycling North American Manufactured Eco-Products HVAC Unit
The plastic case on this HVAC )heating, ventilation and air conditioning) unit is molded with 20% in-house recycled material. A titanium-based process provides corrosion resistance for the evaporator rather than hexavalent chromium, an environmentally hazardous substance. Lead solder was eliminated from processing operations by a raw material switch from copper to aluminum. Information Source North American Environmental Brochure: Green Ways Starter The variable displacement compressor can alter refrigerant

41 Promoting Recycling North American Manufactured Eco-Products
Alternator A redesigned segment conductor produces a smaller, lighter alternator with higher efficiency and lower noise. Power Window Motor Information Source North American Environmental Brochure: Green Ways The power window motor is engineered to be the most compact, and is available in multiple output torque levels and three versions of control: standard, sensor and smart.

42 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Instrument Cluster & Air Conditioning Panel The instrument cluster and air conditioning panel are manufactured without the anti-corrosive hexavalent chromium, an environmentally hazardous substance that can leak into the underground water table if a product containing the metal is not disposed properly. Information Source North American Environmental Brochure: Green Ways

43 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Cooling Fan Motors The fan motor is manufactured with lead-free electrical brushes. Power Seat Motor Information Source North American Environmental Brochure: Green Ways The power seat motor is engineered to optimize material usage while maintaining performance and size advantages for today’s innovative, lightweight seat system.

44 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Windshield Wiper System The wiper motor is manufactured with lead-free electrical brushes. Radiator Tank (plant-derived resin) The plant-derived resin radiator tank, which is made from castor oil, is green all the way around. Compared to conventional products, it releases less CO2 emissions into the environment during its life cycle because it is partially made from material extracted from plants, which absorb CO2 through the photosynthesis process. It also helps conserve oil, a fossil fuel which is being depleted. Information Source North American Environmental Brochure: Green Ways

45 DENSO Organization

46 DENSO Corporation Organization
Information Source DENSO Corporation presentation slide created by Corp. Comm. Dept., DENSO Corporation

47 DENSO Corporation Organization
Audit Business Innovation New Business Promotion Corporate Center Corporate Planning, Accounting, Corporate Communications, Legal, IT, Secretarial, General Admin., Human Resources, Health Care Promotion, External Affairs Board of Directors Engineering Research & Development Center Technology Planning, Engineering Development Promotion, Intellectual Property, Design, R&D Production Promotion Center Quality Control, Safety & Environment, Production Engineering, Materials Engineering. Machinery & Tools, Prototype Manufacturing, Construction, Production Control, Logistics Purchasing Group Purchase President & CEO Executive Vice Presidents Sales and Marketing Group Original Equipment Manufacturer Sales, Global Business Planning, Technical Service Powertrain Control Systems Business Group Information source: Corporate Profile 2012 Electronic Systems Business Group Please refer to the next page Thermal Systems Business Group Information & Safety Systems Business Group Aftermarket Business Unit Development and sales of aftermarket products / as of January 1, 2014

48 DENSO’s Business Group System
DENSO is organized into four business groups to strengthen global management. Development and manufacture of gasoline/diesel engine management systems and components, hybrid/electric vehicles management system and components, transmission control components, starters, and alternators Powertrain Control Systems Business Group Electronic Systems Business Group Development and manufacture of ECUs, semiconductor sensors, ICs, power modules, and EL displays Thermal Systems Business Group Development and manufacture of car air-conditioning systems, radiators, cooling fans, and CO2 heat pump hot water supply system Development and manufacture of Information & Communication systems and components (Car Navigation System, ETC, telematics), body electronics systems and components (instrument cluster, climate control panel, smart keys, body ECUs), and safety and driver assistance system and components (airbag/pre-crash/AFS/ESC ECU & sensor) Information & Safety Systems Business Group Information Source: Corporate Profile 2012 To strengthen links between and among projects for greater systemization and mobility. To conduct rapid decision-making. To strengthen management linking projects from domestic and overseas group companies. Goals

49 DENSO Global Structure
Information Source Presentation slide from past DIAM president’s presentation

50 DENSO Locations -Global

51 (Waterloo Operations) (North America Research Development)
DENSO Operations in North America DMMI, AMI, S.P.C., ASMI  DMCN DSCN MACI DIAM (Waterloo Operations) 1 1 1 DIAM, ADI Urbandale DIAM (Ohio) TBDN KDMK KYDA DMAR, SPARC ASKY DPAM 1 1 1 DWAM GNC, NWB Kenmore DMAT ANAM DIAM (North America Research Development) AFCO ANC AMI (ATX) TACG DMTN ASMX DNMX DRAM Silao Plants Sales & Others *As of March 31, 2013

52 DENSO Operations in the Americas
DIAM DENSO INTERNATIONAL AMERICA, INC. DSCA DENSO PRODUCTS AND SERVICES AMERICAS, INC DMMI DENSO MANUFACTURING MICHIGAN, INC. DMTN DENSO MANUFACTURING TENNESSEE, INC. DMAT DENSO MANUFACTURING ATHENS TENNESSEE, INC. MACI MICHIGAN AUTOMOTIVE COMPRESSOR, INC. TBDN TBDN TENNESSEE COMPANY AFCO ASSOCIATED FUEL PUMP SYSTEMS CORPORATION DWAM DENSO WIRELESS SYSTEMS AMERICA, INC. DMAR DENSO MANUFACTURING ARKANSAS, INC. TACG TD AUTOMOTIVE COMPRESSOR GEORGIA, LLC DRAM DENSO REINSURANCE AMERICA, INC. DMCN DENSO MANUFACTURING CANADA, INC. DSCN DENSO SALES CANADA, INC. DNMX DENSO MEXICO S.A. DE C.V. DNBR DENSO DO BRASIL LTDA. DNAZ DENSO INDUSTRIAL DA AMAZONIA LTDA. DMBR DENSO MAQUINAS ROTANTES do BRASIL LTDA. DTBR DENSO SISTEMAS TERMICOS do BRASIL LTDA. DNAR DENSO MANUFACTURING ARGENTINA S.A. 1 2 3 4 13 14 5 1 3 6 6 7 2 7 10 5 4 8 9 11 8 9 15 10 11 12 12 13 14 15 17 16 17 Information Source DENSO Corporation Corporate Slide 18 19 18 19 16 20 20 ・・・Production Companies ・・・Others / as of March 31, 2014

53 DENSO Operations in Europe
1 DIEU DENSO INTERNATIONAL EUROPE B.V. DNEU DENSO EUROPE B.V. DFHO DENSO FINANCE HOLLAND B.V. DIUK DENSO INTERNATIONAL UK LTD. DSUK DENSO SALES UK LTD. DNMN DENSO MARSTON LTD. DMUK DENSO MANUFACTURING UK LTD. DNDE DENSO AUTOMOTIVE Deutschland GmbH ADASENS ADASENS Automotive GmbH TDDK TD Deutsche Klimakompressor GmbH DNBA DENSO BARCELONA S.A. DTSP DENSO SISTEMAS TERMICOS ESPANA S.A. DSIT DENSO SALES ITALIA S.R.L. DNTS DENSO THERMAL SYSTEMS S.p.A. DMIT DENSO MANUFACTURING ITALIA S.p.A. DSFR DENSO SALES FRANCE S.A.R.L. DMHU DENSO MANUFACTURING HUNGARY LTD. DSSE DENSO SALES SWEDEN AB DTPO DENSO THERMAL SYSTEMS POLSKA Sp.z o.o DNPO DENSO POLAND Sp. z o.o TBMECA TBMECA Poland Sp.z o.o DSBE DENSO SALES BELGIUM N.V. J.DEUS JOAO DE DEUS & FILHOS S.A. DMCZ DENSO MANUFACTURING CZECH s.r.o. DNTR DENSO OTOMOTIV PARCALARI SANAYI ANONIM SIRKET DSRU DENSO SALES RUS L.L.C. DTMO DENSO THERMAL SYSTEMS MOROCCO S.A.R.L. 2 3 4 5 6 7 8 9 10 11 1 2 3 18 12 26 13 6 14 7 4 21 15 5 10 22 20 24 19 16 8 17 16 9 17 18 13 14 19 20 12 15 11 25 21 23 22 23 27 24 25 26 27 ・・・Production Companies ・・・Others / as of March 31, 2014

54 DENSO Operations in China
Information Source DENSO Corporation Corporate Slide *As of March 31, 2013

55 DENSO Operations in India/Africa
5 4 6 8 7 1 3 2 9 10 11 1 DNJM DENSO ABDUL LATIF JAMEEL CO., LTD. DSMN DENSO SALES MIDDLE EAST & NORTH AFRICA FZE SMITHS Smiths Manufacturing (Pty) Limited DIIN DENSO INTERNATIONAL INDIA PVT. LTD. DNIN DENSO INDIA LTD. DNHA DENSO HARYANA PVT. LTD. DNKI DENSO KIRLOSKAR INDUSTRIES PVT. LTD. DTPU DENSO THERMAL SYSTEMS PUNE PVT. LTD. DSEC DENSO SUBROS THERMAL ENGINEERING CENTRE INDIA LIMITED DPIN DENSO PRICOL INDIA LIMITED AHTL ATLAS HITEC (PRIVATE) LIMITED 2 3 4 5 6 7 8 9 10 11 ・・・Production Companies ・・・Others / as of March 31, 2014

56 DENSO Operations in Asia
1 1 3 11 2 7 8 10 13 14 15 4 9 5 6 12 16 17 DIAU DENSO INTERNATIONAL AUSTRALIA PTY. LTD. DNAU DENSO AUTOMOTIVE SYSTEMS AUSTRALIA PTY LTD. DIAS DENSO INTERNATIONAL ASIA PTE. LTD. DIAT DENSO INTERNATIONAL ASIA CO.,LTD. DNTH DENSO (THAILAND) CO., LTD. DTTH DENSO TOOL & DIE (THAILAND) CO., LTD. SDM SIAM DENSO MANUFACTURING CO., LTD. TBFST TOYOTA BOSHOKU FILTRATION SYSTEM (THAILAND) CO., LTD. DSTH DENSO SALES (THAILAND) CO.,LTD. DNIA PT. DENSO INDONESIA DSIA PT. DENSO SALES INDONESIA TACI PT.TD AUTOMOTIVE COMPRESSOR INDONESIA DNMY DENSO (MALAYSIA) SDN. BHD. PAC PHILIPPINE AUTO COMPONENTS, INC. DMVN DENSO MANUFACTURING VIETNAM CO., LTD. DNKH DENSO (CAMBODIA) CO., LTD. AMM ASMO MYANMAR CO., LTD. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 ・・・Production Companies ・・・Others / as of March 31, 2014

57 DENSO Corporation HQ and Plants
Daian Plant Research Laboratory Ikeda Plant Nukata Proving Ground Anjo Plant Agui Plant Takatana Plant Nishio Plant Kota Plant Zenmyo Plant Toyohashi Plant Headquarters Chubu area Information Source DENSO Corporation Corporate Slide

58 DENSO Corporation Plant Locations and Main Products
Research Laboratories: Toyohashi Plant: Kota Plant: Ikeda Plant: Takatana Plant: Anjo Plant: Daian Plant: Zenmyo Plant: Agui Plant: Nishio Plant: Ignition components, driving control and safety products, valve train components, exhaust emission control components Radiators, oil coolers, inter coolers Machinery, tools Starters, alternators, hybrid vehicle components Instrument clusters, displays, car navigation systems, various sensors Integrated circuits, electronic Air conditioners, natural refrigerant (CO2) heat-pump hot water supply systems Electronic diesel injection systems Air conditioners, radiators, fuel injection systems for diesel and electronic fuel injection components Headquarters Research in semiconductors, information and communications systems, material human machine, interface technologies Nukata Proving Ground Headquarters Test driving automotive components Information Source DENSO Corporation Corporate Slide

59 DENSO Locations –North America

60 DENSO North America Companies
DENSO International America, Inc. Locations: Southfield, Mich. (NA Headquarters) Waterloo, Iowa (Waterloo Operations) Vista, Calif. (NA Research Development) Long Beach, Calif. (Sales & Engineering) Dublin, Ohio (Sales & Quality Engineering) Belleville, Mich. (NA Logistics Center) Knoxville, Tenn. (NA Logistics Center) Fremont, Calif. (NA Logistics Center) Laredo, Texas (NA Logistics Center) Main Business: Regional Headquarters for N.A. Operations, Sales, Engineering, Design, Technical support and finance Established: 1985 Employees: 819

61 DENSO North America Companies
DENSO Products and Services Americas, Inc. Locations: Long Beach, Calif. Murrieta, Calif. Main Business: Sale of automotive components, spot-coolers, and robots Established: 1971 Employees: 423

62 DENSO North America Companies
DENSO Manufacturing Michigan, Inc. Location: Battle Creek, Mich. Urbandale, Iowa Main Business: Manufacturer of car air conditioners and radiators, sale of HVAC components Established: 1984 Employees: 2,125

63 DENSO North America Companies
DENSO Manufacturing Tennessee, Inc. Location: Maryville, Tenn. Main Business: Manufacture automotive electrical components, instrument clusters, and automotive electronic products Established: 1988 Employees: 2,668

64 DENSO North America Companies
DENSO Manufacturing Athens Tennessee, Inc. Location: Athens, Tenn. Main Business: Manufacturer of injectors, oxygen sensors, and stick coils Established: 2003 Employees: 777

65 DENSO North America Companies
DENSO Wireless Systems America, Inc. Location: Vista, Calif. Main Business: Manufacturer of GPS navigation systems and other automotive electronic parts Established: 1997 Employees: 167

66 DENSO North America Companies
DENSO Manufacturing Arkansas, Inc. Location: Osceola, Ark. Main Business: Manufacturer of car air conditioners and radiators Established: 2003 Employees: 397

67 DENSO North America Companies
Michigan Automotive Compressor, Inc. Location: Parma, Mich. Main Business: Manufacturer of air conditioning compressors and magnetic clutches Established: 1989 Employees: 724

68 DENSO North America Companies
TBDN Tennessee Company Location: Jackson, Tenn. Main Business: Manufacturer of air cleaners and oil filters Established: 1989 Employees: 383

69 DENSO North America Companies
Associated Fuel Pump Systems Corporation Location: Anderson, S.C. Main Business: Manufacturer of fuel pumps Established: 1989 Employees: 242

70 DENSO North America Companies
ASMO Manufacturing, Inc. Locations: Battle Creek, Mich., Ennis, Texas. Main Business: Manufacturer of windshield washer systems and servo motors Established: 1986 Employees: 244

71 DENSO North America Companies
ASMO North Carolina, Inc. Location: Statesville, N.C. Main Business: Regional Headquarters for ASMO group in N.A. Manufacturer of blower motors, power seat motors, power window motors and pinch sensor assemblies Established: 1988 Employees: 363

72 DENSO North America Companies
ASMO Greenville of North Carolina, Inc. Location: Greenville, N.C. Main Business: Manufacturer of windshield wiper systems and windshield washer systems Established: 1994 Employees: 507

73 DENSO North America Companies
KYOSAN DENKI AMERICA, INC Location: Mt. Sterling, Ky. Main Business: Headquarters for KYOSAN DENSO MANUFACTURING KENTUCKY, LLC. Established: 2000 Employees:

74 DENSO North America Companies
KYOSAN DENSO Manufacturing Kentucky, LLC. Location: Mt. Sterling, Ky. Main Business: Manufacturer of fuel pump modules Established: 2003 Employees: 440

75 DENSO North America Companies
DENSO Air Systems Michigan Inc. Locations: Battle Creek, Michigan Hopkinsville, Kentucky Main Business: Manufacturer of automotive tube and pipe components for automotive heating and air conditioning Established: 1987 Employees: 265

76 DENSO North America Companies
DENSO Manufacturing Canada, Inc. Location: Guelph Ontario, Canada Main Business: Manufacture of HVAC and ECM Established: 1972 Employees: 368

77 DENSO North America Companies
DENSO Sales Canada, Inc. Location: Mississauga Ontario, Canada Main Business: Sale of car air conditioners, radiators, pump components, and automotive electrical components. Established: 2007 Employees: 29

78 DENSO North America Companies
DENSO Mexico S.A. DE. C.V. Locations: Apodaca, Nuevo León, Guadalupe, Silao, Mexico Main Business: Manufacture instrument clusters, valves, and VCT Established: 1994 Employees: 4,503

79 DENSO North America Companies
DENSO Air Systems de Mexico S.A. DE C.V. Location: Frontera Coahuila (México). Main Business: Manufacture of hose & tubes for car air conditioning, and portable industrial air conditioner units (Movincool) Established: 2001 Employees: 975

80 History

81 DENSO Establishment

82 DENSO History: 1949 - 1972 Information Source
DENSO Japan Corporate Profile Brochure

83 DENSO History: 1973 - 2000 Information Source
Countries and associate number:

84 DENSO History: 2001 - Current
Information Source Countries and associate number:

85 Environment

86 DENSO EcoVision 2015 Information Source
DENSO Globalsite:

87 Environmentally Friendly Products
Information Source DENSO Globalsite:

88 Five Key Evaluations before Mass Production
Information Source Information form CSR report 2006 –Page 47

89 Preserving Clean Air North American Manufactured Eco-Products
Monolithic Carrier The monolithic carrier acts to reduce or oxidizes harmful emissions such as hydrocarbons, carbon monoxide, and nitrogen oxides. Air Flow Meter Information Source North American Environmental Brochure: Green Ways This air flow meter measure the flow rate of air into the intake manifold, resulting in the correct air-fuel ration for efficient combustion.

90 Preserving Clean Air North American Manufactured Eco-Products
Fuel Injector This fuel injector’s atomizing capability dispenses fuel in precise quantities and allows for better mixing with air, increasing fuel efficiency. Spark Plug Information Source North American Environmental Brochure: Green Ways Tough metal alloys applied to the tip of the plug assure proper ignition even during idling, with less fuel consumption and less noise.

91 Preserving Clean Air North American Manufactured Eco-Products
Stop/Start Starter Stop/start systems cut the engine when the vehicle is at a stop or in other idle traffic situations, helping to improve fuel efficiency by approximately three to five percent and to reduce CO2 emissions. Information Source North American Environmental Brochure: Green Ways High Pressure Fuel Injector The high-pressure fuel injector, developed for gasoline direct-injected engines, allows for more precise controlling of combustion and emissions, which translates to improved fuel economy.

92 Preserving Clean Air North American Manufactured Eco-Products
Oil Control Valve The oil control valve controls the direction of the oil flow and activates the variable camshaft timing valve, providing more fuel savings and power. Variable Displacement Compressor Information Source North American Environmental Brochure: Green Ways The variable displacement compressor can alter refrigerant displacement to control air conditioner cooling capability, making it highly fuel-efficient.

93 Promoting Recycling North American Manufactured Eco-Products HVAC Unit
The plastic case on this HVAC )heating, ventilation and air conditioning) unit is molded with 20% in-house recycled material. A titanium-based process provides corrosion resistance for the evaporator rather than hexavalent chromium, an environmentally hazardous substance. Lead solder was eliminated from processing operations by a raw material switch from copper to aluminum. Information Source North American Environmental Brochure: Green Ways Starter The variable displacement compressor can alter refrigerant

94 Promoting Recycling North American Manufactured Eco-Products
Alternator A redesigned segment conductor produces a smaller, lighter alternator with higher efficiency and lower noise. Power Window Motor Information Source North American Environmental Brochure: Green Ways The power window motor is engineered to be the most compact, and is available in multiple output torque levels and three versions of control: standard, sensor and smart.

95 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Instrument Cluster & Air Conditioning Panel The instrument cluster and air conditioning panel are manufactured without the anti-corrosive hexavalent chromium, an environmentally hazardous substance that can leak into the underground water table if a product containing the metal is not disposed properly. Information Source North American Environmental Brochure: Green Ways

96 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Cooling Fan Motors The fan motor is manufactured with lead-free electrical brushes. Power Seat Motor Information Source North American Environmental Brochure: Green Ways The power seat motor is engineered to optimize material usage while maintaining performance and size advantages for today’s innovative, lightweight seat system.

97 Reducing Hazardous Substances
North American Manufactured Eco-Products Reducing Hazardous Substances Windshield Wiper System The wiper motor is manufactured with lead-free electrical brushes. Radiator Tank (plant-derived resin) The plant-derived resin radiator tank, which is made from castor oil, is green all the way around. Compared to conventional products, it releases less CO2 emissions into the environment during its life cycle because it is partially made from material extracted from plants, which absorb CO2 through the photosynthesis process. It also helps conserve oil, a fossil fuel which is being depleted. Information Source North American Environmental Brochure: Green Ways

98 CO2 Emission Target –DENSO North America
Information Source North American Environmental Brochure: Green Ways Tons of CO2 emission per 1 million U.S. dollars in DENSO North American sales

99 Reduce Water Consumption Target –DENSO North America
Information Source North American Environmental Brochure: Green Ways Cubic meters of water consumption per 1 million U.S. dollars in DENSO North American sales

100 Reduce Landfill Waste Target –DENSO North America
Information Source North American Environmental Brochure: Green Ways 1000 kgs = 1 metric ton

101 Reduce Toxic Chemical Releases Target –DENSO North America
Information Source North American Environmental Brochure: Green Ways Kilograms of toxic chemical releases per 1 million U.S. dollars in DENSO North American sales

102 Others

103 Major Worldwide Customers
GM Chrysler Ford Volvo Jaguar Land Rover OPEL BMW Mercedes-Benz Volkswagen Audi Renault PSA Fiat Tata Tesla Toyota Honda Isuzu Subaru Mazda Daihatsu Hino Suzuki Mitsubishi Nissan Hyundai Kia Volkswagen John Deere Caterpillar Cummins CNH Harley-Davidson Perkins Paccar Volvo Trucks Freightliner Information Source DIAM Sales Sr. VP

104 Major North American Customers
Toyota Honda Isuzu Subaru Mazda Hino Suzuki Mitsubishi Nissan John Deere Caterpillar Cummins CNH Harley-Davidson Perkins Paccar Volvo Trucks International Truck & Engine Polaris Mack Trucks Freightliner GM Chrysler Ford BMW Mercedes-Benz Hyundai Kia Tesla Volkswagen Information Source DIAM Sales Sr. VP

105 First Tier Supplier DENSO
Product Flow Vehicle Purchaser OEM Customer First Tier Supplier DENSO Second Tier Supplier Information Source Presentation slide from past DIAM president’s presentation

106 DENSO’s Procurement Policy
Information Source CSR Report 2006 –Page 27

107 Issue of Final Quotation
Purchasing Process Flow Regular Production Setup SUPPLIER First Contact Presentation Issue of Quotation Prototype Production Issue of Final Quotation DENSO Evaluation of Prototype Quality Process Audit Final Quotation Request First Contact Preliminary Review Second Review Quotation Request Evaluation of Quotation Initial Plant Visit Prototype Order Overall Evaluation Final Selection Contract Order Placement Information Source Presentation slide from past DIAM president’s presentation

108 Management Principles Development for Every Associate
DENSO Culture in North America DENSO Philosophy Culture Blending Management Principles Development for Every Associate Good Company Community Commitment American Culture Japanese Culture Information Source Presentation slide from past DIAM president’s presentation

109 Continuous improvement Entrepreneurial spirit
DENSO Corporate Culture DENSO Philosophy Long-term vision Continuous improvement Creativity Entrepreneurial spirit Equality Volunteerism Recognition Respect humanity Consensus Teamwork Participation American Culture Japanese Culture DENSO Culture Information Source Presentation slide from past DIAM president’s presentation

110 Monozukuri (Making Things)
DENSO is committed to making high-quality components. Information Source DENSO Way of manufacturing brochure –Page 13 and 14

111 Corporate Social Responsibility Goals
Information Source IR presentation Materials: FY 2006 Presentation of 1st Quarter Financial Results


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