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UNIT SIX MARKET RESEARCH Ch. 6 The Research Process Steps in the Process -ID the problem -Conduct secondary research data collected from some other purpose.

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Presentation on theme: "UNIT SIX MARKET RESEARCH Ch. 6 The Research Process Steps in the Process -ID the problem -Conduct secondary research data collected from some other purpose."— Presentation transcript:

1 UNIT SIX MARKET RESEARCH Ch. 6 The Research Process Steps in the Process -ID the problem -Conduct secondary research data collected from some other purpose -Select/design primary research original research data -Collect data -Analyze data

2 Market Research How is data? Experiment: minor league ticket prices Observation: sports apparel kids a wearing Survey: questionnaire Focus Groups: panel discussion

3 Market Research Sample: How to select the sample Sample size Data Mining: collect data from several data sources Report and Analyze Data Mission Statement: an outline of the business’s purpose and the products and services it will offer Marketing Plan: a written document that provides direction for the marketing activities of a company.

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