1. Towards the Digital Home Mark Abel Director, Solutions Architecture and Initiatives Intel Desktop Platforms Group October, 2004

2. Page 2 Talk Outline Digital Home Overview Digital Home Overview Our Role Our Role Digital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and Conclusions Summary and Conclusions

3. Page 3 Talk Outline Digital Home Overview Digital Home Overview – Vision – Why now? Our Role Our Role Digital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and Conclusions Summary and Conclusions

4. Page 4 Video: IDF 2003

5. Page 5 Digital Home Convergence Broadband Broadcast PC Internet World Consumer Electronics Broadcast World Broadcast World Broadcast Entertainment Services Internet e-Business Entertainment

6. Page 6 Digital Video, PVRs, Online media Worldwide Broadband Ramp M Devices are Going Digital 19992005 1 M 10 M 120 K 1.4 M 52 M 147 M 58 M 20.5 M DTV PVR Cameras MP3 Home Networks Emerging Gateways 4.5M ’99 -> 64.6M ‘05 Devices and Content Going Digital

7. Page 7 Talk Outline Digital Home Overview Digital Home Overview Our Role Our Role –Mission –Methodology Digital Home: Key Technology Challenges Digital Home: Key Technology Challenges Summary and Conclusions Summary and Conclusions

8. Page 8 Lab Overview Mission: Identify, architect and deliver innovative usages, building blocks and full stack solutions that grow the market for Intel Architecture PCs. Mission: Identify, architect and deliver innovative usages, building blocks and full stack solutions that grow the market for Intel Architecture PCs. Method: Method: –Look across complete capability stack  With industry partners, define, demo and drive delivery of technologies, standards and platforms that support new PC usage models.

9. Page 9 More on Methodology

10. Page 10 Key consumer problems understood via consumer ethnography research Key consumer problems understood via consumer ethnography research App categories selected to provide covering set App categories selected to provide covering set –Entertainment: Digital imaging, audio & video. Next-gen gaming –Next-gen consumer e-commerce –Communications and messaging –Home control Defined usage scenarios 3 to 5 years out Defined usage scenarios 3 to 5 years out Functional breakdown and capability stack Functional breakdown and capability stack –Understand key barriers Recommended initiatives to overcome key barriers and drive PC and Intel role Recommended initiatives to overcome key barriers and drive PC and Intel role Consumer Problems Consumer Problems Future Usage Scenarios Future Usage Scenarios Capability Stack Analysis Capability Stack Analysis Initiatives to Address Key Barriers Initiatives to Address Key Barriers

11. Page 11 Methodology Example: Digital Photography (October, 2000)

12. Page 12 Digital Photo Usage Scenario Examples Dad buys a new digital camera Dad buys a new digital camera –On his PC he selects a local retail vendor for hardcopy prints, an online service for secure archival, and a mobile camera service. He brings the camera in proximity to the PC and it is automatically provisioned with information for the selected service vendors. –While on vacation, Dad’s camera downloads content to the home archive via a Bluetooth link with the cell phone though his mobile camera service In the home, Mom asks to view all photos from this years trip to the Grand Canyon on the webpad In the home, Mom asks to view all photos from this years trip to the Grand Canyon on the webpad –Each photo is shown as a raw image w/ surrounding images corrected for red eye, contrast, lighting and Mom is able to select which ones to retain –With simple clicks, photos are selected for secure online backup, to get a family greeting card made and sent out to relatives, to share over the net with Grandma, and to show on a home digital picture frame Grandma receives a notification that new photos are available for her to look at Grandma receives a notification that new photos are available for her to look at –She views thumbnails on her webpad and blowups on her TV screen –With simple clicks, photos are selected to cycle through for her TV screen saver Dad browses through the home photo archive at work and selects a recent family scene as wallpaper for both his cellphone and PC screens Dad browses through the home photo archive at work and selects a recent family scene as wallpaper for both his cellphone and PC screens

13. Page 13 BarriersBarrier Busters Operating Systems Network / Communications Peripherals / Devices Platform Content / Services Applications / Middleware End User Awareness Digital Photo Capability Stack Storage / Retreival PC/CEConnectivity: “Digital Media Adapter”PC/CEConnectivity: Adapter” Content Protection & ManagementContent Management Universal Plug N Play (UPnP) stds Universal Plug N Play (UPnP) stds AlwaysAvailable Media PC AlwaysAvailable Key Challenges = synthesis of barriers from multiple stacks Key Challenges = synthesis of barriers from multiple stacks

14. Page 14 Digital Home Usages: 2004-05 focus Learn (Education) Play PC gaming experience to TV screen Home Mgmt (Control) Health, Wellness Enjoy View, listen, watch photos, music and movies throughout home Work (Productivity) Communicate

15. Page 15 Intel’s role in the digital home Remote Living Room Handhelds Laptop CreativityPC Mobility Laptop EntertainmentPC Content Pictures Pictures Music Music Movies Movies Games Games Bedroom LifestylePC *Other names and brands may be claimed as the property of others Enjoy and Share Content Using Any Device, Anywhere in the Home

16. Page 16 Talk Outline Digital Home Overview Digital Home Overview Our Role Our Role Digital Home Challenges Digital Home Challenges 1.Interoperable Home Network 2.Ecosystem of Compliant Devices and PCs 3.Content and Content Protection 4.The best Digital Home PC platforms Summary and Conclusions Summary and Conclusions

17. Page 17 Digital Home Challenge 1: Interoperable Home Network Drive key standards Drive key standards –Digital Living Network Alliance (DLNA aka Digital Home Working Group or DHWG) –Universal Plug N Play (UPnP) Deliver enabling tools, reference stacks Deliver enabling tools, reference stacks –UPnP tool suite –DLNA / DHWG compliance tools

18. Page 18 Digital Living Network Alliance Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005 Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005 Draft Guidelines v1.0 First Plugfest Final Guidelines v1.0 2 nd Plugfest 1 st Retail products Deliverables: NEC Personal Products, Ltd. Board of Directors Promoter Members Target release Guidelines 1.1/MHS Optional Formats Addendum Home Networked Device Interoperability Guidelines v1.0 now available Home Networked Device Interoperability Guidelines v1.0 now available Digital Living Network Alliance: New name focuses on the home and beyond Digital Living Network Alliance: New name focuses on the home and beyond 167 members to date; global representation from 14 countries 167 members to date; global representation from 14 countries compliance & certification logo program compliance & certification logo program plugfests plugfests Public certification list – Q1’05 Public certification list – Q1’05 Launched 6/03 Launched 6/03 DLNA Guidelines approved 6/04 DLNA Guidelines approved 6/04 *Other names and brands may be claimed as the property of others *All products and specification are preliminary and subject to change without notice

19. Page 19 UPnP* AV 1.0 IPv4 Ethernet, 802.11 a/b/g Image, Audio, AV HTTP 1.0/1.1 Physical Network Network Protocol Device Discovery & Control Media Transports Media Formats Digital Living Network Alliance* Interoperability Guidelines v1.0 DLNA Interop Framework for 2004-05 * Other names and brands may be claimed as the property of others

20. Page 20 UPnP Forum http://www.upnp.org Steering Committee members Formed in Oct. 1999 Formed in Oct. 1999 600+ members and growing 600+ members and growing Steering Committee Steering Committee Technical Working Committees Technical Working Committees

21. Page 21 Overview of UPnP Universal Plug & Play is composed of Devices that offer services, and Control Points, that discovery and use services. Universal Plug & Play is composed of Devices that offer services, and Control Points, that discovery and use services. Device Control Point Control HTTP/SOAP Discovery SSDP Overview of UPnP

22. Page 22 UPnP Components UPnP provides a framework that can benefit any IP based device UPnP provides a framework that can benefit any IP based device –Automatic Configuration –Automatic Discovery –Device Description –Method Invocation –Event Subscription Overview of UPnP

23. Page 23 UPnP Control Model UPnP Control Point (Vendor ABC) Home LAN Standard Command Protocol (SOAP) Standard Device Discovery Protocol (SSDP) Protocol (SSDP) Service A Service B UPnP Device (Vendor XYZ) Standard Event Notifications (GENA)

24. Page 24 UPnP AV Architecture Control Point Home LAN UPnP AV Actions Out-of-band Transfer Protocol UPnP AV Actions Media ServerMedia Renderer PCVCR DVD Player CD Player CamcorderTunerSTBCameraPCTVStereoSpeakers MP3 Player Clock Radio

25. Page 25 Digital Home Challenge 2: Ecosystem of Compliant Devices Ecosystem of Compliant Devices –Invented and enabled Media Adapter category –Intel Networked Multimedia Product Requ’s (NMPR) –Intel Developers Network

26. Page 26 Video: Linksys TV ad

27. Page 27 Intel NMPR v2.0 DLNA Interoperability Guidelines v1.0 Interoperable Intel® NMPR v2.0 Standards Intel NMPR v2.0 Devices DLNA* Interoperability Guidelines v1.0 Devices Intel Networked Multimedia Product Requirements v2.0 complements DLNA* Interop Guidelines v1.0 * Other names and brands may be claimed as the property of others Adds Premium Content & Remote User Interface

28. Page 28 UPnP* AV 1.0 IPv4 Ethernet, 802.11 a/b/g Image, Audio, AV HTTP 1.0/1.1 Physical Network Network Protocol Device Discovery & Control Media Transports Media Formats Premium Content Remoting DTCP-IP Digital Living Network Alliance* Interoperability Guidelines v1.0 UPnP RUI & Intel XRT2.1 Specifications - Intel® NMPR v2.0 Interoperability Framework Intel NMPR v2.0 Complements DLNA Interoperability Guidelines v1.0 * Other names and brands may be claimed as the property of others

29. Page 29 Intel® NMPR momentum

30. Page 30 Intel Developer Network for the Digital Home Documentation Documentation –Intel® NMPR guidelines, whitepapers, training videos, etc Development & test tools Development & test tools –CTT and ITT Event Updates Event Updates –IDF, World Wide Developer Days, etc Solutions Catalog Solutions Catalog –Listing of devices that are Intel NMPR validated or under development, for matchmaking and promotion Company listing Company listing Developer discussion forum Developer discussion forum Email hotline Email hotline –Technical questions and general inquiries

31. Page 31 UPnP* AV 1.0 IPv4 Ethernet, 802.11 a/b/g Image, Audio, AV HTTP 1.0/1.1 Physical Network Network Protocol Device Discovery & Control Media Transports Media Formats Premium Content Remoting DTCP-IP UPnP RUI & Intel XRT2.1 Digital Home Challenge 3: Content and Content Protection * Other names and brands may be claimed as the property of others

32. Page 32 DH Notebooks Content and Services DH PCs and Connected Devices Extending Premium Content PMP and Handheld PMP and Handheld Synch and Go Your content on-the-go EPC / Lifestyle PC Enjoying Premium Content Movies, Music, Games, HD-AV Movies, Music anywhere in home Movies, Music, Pictures on the go Movies, Music, pictures on your HH device DH PC’s Your Movies, Music, and Pictures anywhere Download and Burn Media New digital home content experiences

33. Page 33 Digital Home Challenge #3: Content Protection There is tension between creators and consumers of content There is tension between creators and consumers of content –Content Protection must protect commercial viability of the content creation investment –CP must allow people to use content legitimately the way they want Content creators/owners are in business Content creators/owners are in business Content will not be made available unless it is protected

34. Page 34 Digital Home Content Protection Domains – DTCP/IP for last 100 feet To the home Entry to the home To the renderer / recorder Broadband: Cable DSL Wireless Conditional Access: Cable Satellite Prerecorded: DVD CD DTCP/IP CPRM DTCP HDCP DTCP-IP is new Internet Computer Set Top Box

35. Page 35 Digital Home Challenge 4: Great Digital Home PC Platforms Great Digital Home PC platforms Great Digital Home PC platforms –CE-like on/off –Improved media processing –Improved ease of use

36. Page 36 Creativity Entertainment Lifestyle Extreme Gaming Home Mobility Mobile Entertainment On-the-Go Desktop Platforms Mobile Platforms Building blocks and technologies Intel Digital Home Products Intel® 815 DSTB Ref Design Intel® 830M4 Dev Platform Intel Wireless Connect Technology

37. Page 37 Digital Home Challenges Summary: What we are doing about them Interoperable Home Network Interoperable Home Network –Driving DHWG / DLNA, UPnP standards –Enabling tools and reference stacks Ecosystem of Compliant Devices Ecosystem of Compliant Devices –Invented and enabled Media Adapter category –Intel NMPR and Digital Home Developers’ Network Content and Content Protection Content and Content Protection –DTCP/IP to secure last 100 feet Great Digital Home PC platforms Great Digital Home PC platforms –CE-like on/off –Improved media processing –Improved ease of use

38. Page 38 Talk Outline Digital Home Overview Digital Home Overview Our Role Our Role Digital Home Challenges Digital Home Challenges Summary and Conclusions Summary and Conclusions

39. Page 39 Summary and Conclusions As Homes and Consumers go digital, PC and CE industries and products are converging As Homes and Consumers go digital, PC and CE industries and products are converging Key challenges being addressed w/ industry partners Key challenges being addressed w/ industry partners –Interoperable Home Network  DHWG/DLNA, UPnP standards and tools –New categories of networked CE and PC peripherals  Building blocks and reference designs, Digital Media Adapters –Content Protection  DTCP over IP –Making the PC even better for the Digital Home  CE-like on/off, great media processing ConsumerProblemsConsumerProblemsFutureUsageScenariosFutureUsageScenariosCapabilityStackAnalysisCapabilityStackAnalysis Initiatives to Address Key Barriers Initiatives to Address Key Barriers

40. Page 40 References - Digital Home Intel Digital Home Developer’s Network Intel Digital Home Developer’s Network –http://www.intel.com/technology/dhdevnet/ Intel Tools/SDKs for UPnP Technologies Intel Tools/SDKs for UPnP Technologies –http://www.intel.com/labs/connectivity/upnp/index.htm http://www.intel.com/labs/connectivity/upnp/index.htm –Or just Google™ search for UPnP tools UPnP Forum UPnP Forum –http://www.upnp.org Technical book for UPnP developers Technical book for UPnP developers –UPnP* Design by Example: A Software Developer’s Guide to Universal Plug and Play by Mike Jeronimo and Jack Weast  Essential for developers incorporating UPnP in digital home platforms  More info at www.intel.com/intelpress

41. Page 41 Some DH Research Challenges… Ease of Use Ease of Use –Self configuring, managing complexity, etc. –Large volume data management Building in Context Awareness Building in Context Awareness –Mobile context awareness, taking context with you – home, car, bus, away from home Security Issues Security Issues –Managing privacy vs. functionality –Content Protection vs. Fair Use Networking Issues Networking Issues –Video over Wireless –Mapping across diverse home “networks”

42. Page 42 Backup

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