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2. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers during the week of October 10, 2011 On campus, one-on-one intercepts conducted by professional interviewers during the week of October 10, 2011 1,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) 1,200 Four Year full-time undergrads (Representative sample, 100 campuses stratified by Enrollment, Type, Location (Census Region/Division) 600 Two Year undergrads (Selected questions) 600 Two Year undergrads (Selected questions) Margin of error +/- 2.4% Margin of error +/- 2.4% 2 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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4. Compared to last year, modest declines are seen for personal earnings and family HH income Monthly discretionary spending: $215 Monthly discretionary spending: $215 Annual personal earnings: $4,166 Annual personal earnings: $4,166 61% get money from home averaging $376 monthly 61% get money from home averaging $376 monthly 6% are employed full-time and 41% are employed part-time and 4% have an internship during the school year 6% are employed full-time and 41% are employed part-time and 4% have an internship during the school year Average age: 20.4 Average age: 20.4 Family HH income: $96,916 Family HH income: $96,916 4 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

5. Business, followed by Engineering, Biology, and Education continue to be the most common majors Business, followed by Engineering, Biology, and Education continue to be the most common majors 5 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

6. Computers Purchased In The Past Few Months: 35% of Four Year students purchased a new computer in the past few months and among this group, 86% purchased a laptop, 9% a desktop, 6% a tablet and 6% a netbook 35% of Four Year students purchased a new computer in the past few months and among this group, 86% purchased a laptop, 9% a desktop, 6% a tablet and 6% a netbook 32% of Four Year students who purchased a new computer purchased an Apple, 16% HP and 15% Dell 32% of Four Year students who purchased a new computer purchased an Apple, 16% HP and 15% Dell 45% of Two Year students purchased a new computer in the past few months and among this group, 78% purchased a laptop, 16% a desktop, 4% a tablet and 7% a netbook 45% of Two Year students purchased a new computer in the past few months and among this group, 78% purchased a laptop, 16% a desktop, 4% a tablet and 7% a netbook 21% of Two Year students who purchased a new computer purchased an Apple, 17% Dell and 16% HP 21% of Two Year students who purchased a new computer purchased an Apple, 17% Dell and 16% HP Who Makes The Best? 54% of Four Year students and 51% of Two Year students believe Apple makes the best laptop 54% of Four Year students and 51% of Two Year students believe Apple makes the best laptop 75% of Four Year students and 63% of Two Year students believe Apple makes the best tablet 75% of Four Year students and 63% of Two Year students believe Apple makes the best tablet © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 6

7. Computer Owners: 33% of Four Year computer owners use an Apple computer most often, 19% Dell and 18% HP 33% of Four Year computer owners use an Apple computer most often, 19% Dell and 18% HP 24% of Two Year computer owners use a Dell computer most often, 23% Apple and 19% HP 24% of Two Year computer owners use a Dell computer most often, 23% Apple and 19% HP Purchase Intenders: 12% of Four Year students and 32% of Two Year students plan to purchase a new computer in the next 12 months 12% of Four Year students and 32% of Two Year students plan to purchase a new computer in the next 12 months 77% of Four Year purchase intenders and 79% of Two Year purchase intenders plan to purchase a laptop 77% of Four Year purchase intenders and 79% of Two Year purchase intenders plan to purchase a laptop Among Four Year laptop purchase intenders, 61% plan to buy an Apple, 7% Dell and 6% HP Among Four Year laptop purchase intenders, 61% plan to buy an Apple, 7% Dell and 6% HP Among Two Year laptop purchase intenders, 53% plan to buy an Apple, 15% Dell and 12% HP Among Two Year laptop purchase intenders, 53% plan to buy an Apple, 15% Dell and 12% HP © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 7

8. Purchase Intenders (con’t): 18% of Four Year purchase intenders and 10% of Two Year purchase intenders plan to purchase a tablet 18% of Four Year purchase intenders and 10% of Two Year purchase intenders plan to purchase a tablet Among Four Year tablet purchase intenders, 62% plan to buy an Apple while among Two Year tablet purchase intenders, 60% plan to purchase an Apple Among Four Year tablet purchase intenders, 62% plan to buy an Apple while among Two Year tablet purchase intenders, 60% plan to purchase an Apple 9% of Four Year students own an iPad compared to 12% of Two Year students 9% of Four Year students own an iPad compared to 12% of Two Year students 35% of Four Year students are interested in purchasing an iPad compared to 40% of 35% of Four Year students are interested in purchasing an iPad compared to 40% ofSoftware: 32% of Four Year students have upgraded their OS in the past 6 months and among this group 53% upgraded to Vista and 16% upgraded to Snow Leopard (17% of upgraders received their upgrade from their school) 32% of Four Year students have upgraded their OS in the past 6 months and among this group 53% upgraded to Vista and 16% upgraded to Snow Leopard (17% of upgraders received their upgrade from their school) 77% plan to upgrade in the next 6 months (37% will upgrade to 7 and 10% will upgrade to Lion 77% plan to upgrade in the next 6 months (37% will upgrade to 7 and 10% will upgrade to Lion © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 8

9. Software (con’t): Among Four Year students the most commonly used applications are MS Word (72%), Skype (46%), iTunes (41%), Excel (35%) and PowerPoint (34%) About one in four (24%) Four Year students “borrowed software from a family member or friend”, and 64% believe the practice is done by “A lot of students” or “Almost everyone does it” Online Activity: 99% of Four Year students go online at least daily and spend an average of 19 hours weekly online compared to 90% of Two Year student who go online at least daily and spend an average of 15 hours a week online 78% of Four Year students made an online purchase in the past year spent a total of $8.4 billion for online purchases in the past year (“Textbooks” and “Apparel” represents the largest share of students’ online spending) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 9

10. Online Activity (con’t): Google (95%), Yahoo (37%) and Bing (26%) are the most commonly used search engines by Four Year students IE (58%), Firefox (57%) and Chrome (54%) are the most commonly used browsers by Four Year students 71% of Four Year students use a wireless connection via a laptop compared to 54% of Two Year students as the most commonly reported way to connect to the Internet 68% of Four Year students use Skype, 21% use iChat and 18% use FaceTime 95% of Four Year students use Facebook, 51% use Twitter, 30% use LinkedIn 30% of Four Year students use a photo sharing site in a typical month and 55% go online for sports news and information iTunes is the most commonly mentioned music site visited by Four Year students (40%) and the site most frequently mentioned for downloading paid music (45%) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 10

11. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 11 Students are more likely to use a computer to watch video, organize their calendar and manage their finances than to play video games

12. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 12 More than a third (35%) purchased a computer in the past few months (highest among Freshmen at 49%) Among purchasers, 89% purchased a laptop, 9% a desktop, 6% a tablet and 6% a netbook

13. Among the 35% who purchased a computer in the past few months, one in three (32%) purchased an Apple computer Among the 35% who purchased a computer in the past few months, one in three (32%) purchased an Apple computer 16% purchased an HP and 15% purchased a Dell 16% purchased an HP and 15% purchased a Dell No other make is mentioned by more than 9% of student purchasers No other make is mentioned by more than 9% of student purchasers 13 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

14. 14 Most students who purchased a laptop or tablet purchased an Apple laptop or an iPad tablet Most student who purchased a desktop purchased a Dell

15. Among the 35% who purchased a computer in the past few months, 60% are likely to purchase the same brand when they purchase their next computer Among the 35% who purchased a computer in the past few months, 60% are likely to purchase the same brand when they purchase their next computer About one in seven (14%) are “Very” or “Somewhat unlikely” to purchase the same brand and a nearly equal number (15%) are ambivalent About one in seven (14%) are “Very” or “Somewhat unlikely” to purchase the same brand and a nearly equal number (15%) are ambivalent 15 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

16. 16 Four in ten (40%) believe Apple makes the best desktop, one in five mention Dell (21%) and about one in seven (15%) mention HP Four in ten (40%) believe Apple makes the best desktop, one in five mention Dell (21%) and about one in seven (15%) mention HP

17. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 17 More than half (54%, up from 40% last year) believe Apple makes the best laptop, one in eight mention Dell (12%) or HP More than half (54%, up from 40% last year) believe Apple makes the best laptop, one in eight mention Dell (12%) or HP

18. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 18 More than four in ten (42%) believe Apple makes the best netbook computer More than four in ten (42%) believe Apple makes the best netbook computer No other brand is mentioned by more than 13% of respondents No other brand is mentioned by more than 13% of respondents

19. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 19 Exactly three in four (75%) believe Apple makes the best tablet Exactly three in four (75%) believe Apple makes the best tablet No other brand is mentioned by more than 5% No other brand is mentioned by more than 5%

20. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 20 Apple, HP and Dell rank highest based on overall “Quality and Reliability” Apple, HP and Dell rank highest based on overall “Quality and Reliability” Samsung, Toshiba and Acer rank lowest Samsung, Toshiba and Acer rank lowest

21. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 21 Apple, HP and Dell rank highest based on overall “Value” Apple, HP and Dell rank highest based on overall “Value” Samsung, Toshiba and Acer rank lowest Samsung, Toshiba and Acer rank lowest

22. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 22 95% of students own a computer 95% of students own a computer 87% own a laptop 87% own a laptop 27% own a desktop 27% own a desktop 21% own a desktop and laptop 21% own a desktop and laptop 61% own only a laptop 61% own only a laptop 6% own only a desktop 6% own only a desktop

23. One in three in ten (33%) use an Apple computer most often One in three in ten (33%) use an Apple computer most often About one in five (19%) use a Dell most often and about one in six (18%) use an HP most often About one in five (19%) use a Dell most often and about one in six (18%) use an HP most often 23 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

24. Nearly nine in ten (86%) computer owners use a laptop most often while one in ten (10%) use a desktop most often Nearly nine in ten (86%) computer owners use a laptop most often while one in ten (10%) use a desktop most often 24 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

25. 65% of all student owned desktop computers used most often are Dell (30%) HP (19%) or Apple (16%) 65% of all student owned desktop computers used most often are Dell (30%) HP (19%) or Apple (16%) 25 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

26. 71% of all student owned laptop computers used most often are Apple (34%), HP, (19%) or Dell (18%) 71% of all student owned laptop computers used most often are Apple (34%), HP, (19%) or Dell (18%) 26 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

27. 69% of all student owned tablet computers are Apple 69% of all student owned tablet computers are Apple 27 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

28. 57% of all netbooks used most often are Acer (29%), Toshiba (10%), Apple (9%) and Dell (also 9%) 57% of all netbooks used most often are Acer (29%), Toshiba (10%), Apple (9%) and Dell (also 9%) 28 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

29. 40% of Windows users have already upgraded to Windows 7 40% of Windows users have already upgraded to Windows 7 Among the 60% of Windows users who have not upgraded, 37% are at least “Somewhat likely” to upgrade in the next six months Among the 60% of Windows users who have not upgraded, 37% are at least “Somewhat likely” to upgrade in the next six months 29 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

30. 30 32% have upgraded their OS in the past 6 months About one in six (17%) acquired their upgrade from their school Among this 32%, more than half upgraded to Windows Vista

31. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 31 About one in four (26%) plan to upgrade their OS in the next 6 months Most will upgrade from Windows Vista and most will upgrade to Windows 7 Nearly one in four (23%) who plan to upgrade “Don’t know” what OS they will upgrade to

32. 32 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Among the 47% aware of their computer’s processor, 34% mention Core 2 Duo Among the 63% aware of their computer’s memory, 38% mention 4GB

33. The most common acquisition methods are; 1.Purchased by parents (48%) 2.Student purchased (27%) 3.Gift (13%) 33 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

34. 34 More than eight in ten (82%) had at least some input in their computer’s purchase decision More than eight in ten (82%) had at least some input in their computer’s purchase decision Exactly six in ten (60%) report being the primary decision maker Exactly six in ten (60%) report being the primary decision maker

35. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 35 The highly rated factors influencing the computer purchase decision are; 1.Value for price paid 2.Mfr’s reputation 3.Price 4.Product reviews 5.Service and support, Warranty

36. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 36 More than half of all students (55%) purchased their computer at; 1.Consumer electronics store like Best Buy (30%) 2.Manufacturer’s store (15%) like the Apple store 3.Online from manufacturer (10%) About one in twelve (9%) purchased their computer from their college bookstore (8%) or another on campus outlet (1%)

37. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 37 Students report spending an average of $912 for their computer purchase: Desktop $709 Desktop $709 Laptop $956 Laptop $956 Tablet $662 Tablet $662 Netbook $472 Netbook $472

38. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 38 Excluding the 11% of students who “Don’t know” what month they acquired their computer, 55% of students acquired their computer during the three month period June through August Excluding the 11% of students who “Don’t know” what month they acquired their computer, 55% of students acquired their computer during the three month period June through August

39. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 39 The three most commonly owned devices are; 1.Flash drive (66%) 2.Printer (62%) 3.MP3 Player (60%) The most commonly mentioned devices students plan to buy are; 1.Digital camera (15%) 2.Printer (14%) 3.External hard drive (14%) 4.Wireless mouse (14%)

40. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 40 Both ownership and purchase intent of an external hard drive have demonstrated gains Both ownership and purchase intent of an external hard drive have demonstrated gains Compared to 2005, ownership of an external hard drive has trended up from less than one in five (18%) to nearly three in ten (29%) Compared to 2005, ownership of an external hard drive has trended up from less than one in five (18%) to nearly three in ten (29%) Compared to two years ago (2009) purchase intent of an external drive has doubled from about one in fourteen (7%) to one in seven (14%) Compared to two years ago (2009) purchase intent of an external drive has doubled from about one in fourteen (7%) to one in seven (14%)

41. About two in three (65%) use a Windows OS on the computer they use most often compared to one in four (25%) who use a Mac OS most often About two in three (65%) use a Windows OS on the computer they use most often compared to one in four (25%) who use a Mac OS most often Nearly one in ten (8%) “Don’t know” what OS they use (4% among males and 12% among females) Nearly one in ten (8%) “Don’t know” what OS they use (4% among males and 12% among females) 41 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

42. The Top 5 most commonly used programs are; 1.Word (72%) 2.Skype (46%) 3.iTunes (41%) 4.Excel (35%) 5.PowerPoint (34%) 42 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

43. One in four students (24%) report illegally downloading unlicensed software in the past year One in four students (24%) report illegally downloading unlicensed software in the past year “Downloaded full version from the Internet” (34%) and “Borrowed from family or friend” (24%) are the two most common methods of acquiring software “Downloaded full version from the Internet” (34%) and “Borrowed from family or friend” (24%) are the two most common methods of acquiring software One in four students (24%) report illegally downloading unlicensed software in the past year One in four students (24%) report illegally downloading unlicensed software in the past year “Downloaded full version from the Internet” (34%) and “Borrowed from family or friend” (24%) are the two most common methods of acquiring software “Downloaded full version from the Internet” (34%) and “Borrowed from family or friend” (24%) are the two most common methods of acquiring software 43 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

44. While 24% “borrowed software from family or friend” 14% have illegally downloaded software since the start of the semester While 24% “borrowed software from family or friend” 14% have illegally downloaded software since the start of the semester 64% believe “A lot of students” or “Almost everyone” copies or uses unlicensed software 64% believe “A lot of students” or “Almost everyone” copies or uses unlicensed software 28% of students are in favor of the practice of using unlicensed software and another 26% believe the practice is acceptable “because everyone does it” 28% of students are in favor of the practice of using unlicensed software and another 26% believe the practice is acceptable “because everyone does it” 47% of students believe the practice is unacceptable because “it’s really stealing” 47% of students believe the practice is unacceptable because “it’s really stealing” 44 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

45. The economy appears to have little impact on student plans to purchase a new computer The economy appears to have little impact on student plans to purchase a new computer More plan to purchase a tablet as plan to purchase a desktop More plan to purchase a tablet as plan to purchase a desktop Interest in netbooks continues to decline Interest in netbooks continues to decline  12% (13% last year) plan to purchase a new computer in the next 12 months  77% of purchase intenders (84% last year) plan to purchase a laptop  18% of purchase intenders plan to purchase a tablet (10% last year)  13% of purchase intenders (10% last year, and down from 19% three years ago) plan to purchase a desktop  2% of purchase intenders plan to purchase a netbook (down from 8% two years ag0) 45 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

46. 13% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a desktop 13% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a desktop Among these desktop purchase intenders, 12% plan to purchase Dell, 12% HP and 18% Apple Among these desktop purchase intenders, 12% plan to purchase Dell, 12% HP and 18% Apple 46 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited * CAUTION – Small sample

47. 77% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a laptop 77% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a laptop More than six in ten laptop purchase intenders (61%) plan to purchase an Apple More than six in ten laptop purchase intenders (61%) plan to purchase an Apple 47 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

48. 18% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a tablet computer 18% of the 12% who plan to purchase a new computer in the next 12 months plan to purchase a tablet computer More than six in ten tablet purchase intenders (62%) plan to purchase an Apple More than six in ten tablet purchase intenders (62%) plan to purchase an Apple 48 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

49. 49 More than six in ten (61%) use school owned computers weekly or more often More than six in ten (61%) use school owned computers weekly or more often 23% use school owned computers daily or more often 23% use school owned computers daily or more often 11% use school owned computers more than once daily 11% use school owned computers more than once daily

50. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 50 More than half (53%) are aware of school provided technical support More than half (53%) are aware of school provided technical support Support for “Online courses” (30%) and “Software apps” (29%) are most commonly reported Support for “Online courses” (30%) and “Software apps” (29%) are most commonly reported

51. Firefox and Internet Explorer are the most commonly used browsers Firefox and Internet Explorer are the most commonly used browsers Chrome is the one browser used most often Chrome is the one browser used most often 51 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

52. By a wide margin, Google is both the one most used and one used most often search engine By a wide margin, Google is both the one most used and one used most often search engine 52 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

53. More than three in four (76%) report being online “Three or more times daily” More than three in four (76%) report being online “Three or more times daily” Students report an average of 19 hours weekly online Students report an average of 19 hours weekly online Nearly nine in ten (85%) connect wirelessly most often Nearly nine in ten (85%) connect wirelessly most often 53 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

54. Nearly eight in ten “Checked grades” in the past month (79%) Nearly eight in ten “Checked grades” in the past month (79%) More than seven in ten (72%) “Checked out someone else’s online profile” More than seven in ten (72%) “Checked out someone else’s online profile” Nearly seven in ten (68%) “Sent/received email” Nearly seven in ten (68%) “Sent/received email” 54 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

55. Six in ten used a laptop wirelessly on campus in the past six months while nearly half used a laptop wirelessly off campus Six in ten used a laptop wirelessly on campus in the past six months while nearly half used a laptop wirelessly off campus More than a third downloaded a TV show (35%) More than a third downloaded a TV show (35%) 55 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

56. Students report a higher incidence of using Skype than iChat or FaceTime 26% use Skype weekly or more often 26% use Skype weekly or more often 7% use iChat weekly or more often 7% use iChat weekly or more often 6% use FaceTime weekly or more often 6% use FaceTime weekly or more often 56 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

57. Most commonly visited sites: Facebook Facebook Google Google YouTube YouTube Amazon Amazon Yahoo! Yahoo! Wikipedia Wikipedia Craig’s List Craig’s List 57 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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59. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 59 Students report an average of 2.4 eMail addresses (only 16% have 1 address) Students report an average of 2.4 eMail addresses (only 16% have 1 address) 31% use their school address most often (30% use Gmail, 22% Yahoo and 7% Hotmail) 31% use their school address most often (30% use Gmail, 22% Yahoo and 7% Hotmail) 18% forward their school eMail to a personal account 18% forward their school eMail to a personal account Nearly seven in ten (67%) have never applied skins to their eMail, Facebook page or homepage (14% tried it once and discontinued the practice Nearly seven in ten (67%) have never applied skins to their eMail, Facebook page or homepage (14% tried it once and discontinued the practice Eight in ten (80%) would be interested in applying free skin themes to their eMail, Facebook page or other home pages Eight in ten (80%) would be interested in applying free skin themes to their eMail, Facebook page or other home pages

60. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 60 78% made an online purchase in the past year The three most commonly purchased categories are; 1.Clothing (41%) 2.Textbooks (37%) 3.Books, not textbooks (28%) The three highest value transaction categories are; 1.Computer ($494) 2.Travel/airline tickets ($387) 3.Textbooks ($340)

61. “Less expensive” (66%) and “More convenient” (31%) are the most commonly mentioned reasons why students buy textbooks online “Less expensive” (66%) and “More convenient” (31%) are the most commonly mentioned reasons why students buy textbooks online “Bookstore was out of stock” is mentioned by about one in seven (15%) “Bookstore was out of stock” is mentioned by about one in seven (15%) 61 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

62. 62 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Facebook Chat (64%) and Skype (39%) are the most commonly used IM’s Own computer (69%), Smartphone (15%) and iPhone are the most common reported devices used to IM

63. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 63 30% report using one or more photo sharing sites in the past month Among this 30%, 37% use Flickr and 33% report using PhotoBucket

64. 64 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited More than half (55% and higher among males at 63%) go online for sports news and information By a wide margin, ESPN.com is the most commonly used site for sports news and information (42% and 60% among males)

65. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 65 iTunes is the leading site reported by students who have; 1.Visited a music related site (40%) 2.Downloaded free music (22%) 3.Downloaded paid music (45%)

66. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 66 Students are more likely to have downloaded or streamed music in the past month than TV shows or movies Students are more likely to have downloaded or streamed music in the past month than TV shows or movies

67. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 67 67% report that one 1 or more of their courses this semester has a online component (mean of 52%) 67% report that one 1 or more of their courses this semester has a online component (mean of 52%) 27% have taken an entirely online course at their school and 14% have taken an entirely online course at another school 27% have taken an entirely online course at their school and 14% have taken an entirely online course at another school “Convenience” (47%), “Only offered online” (36%), and “Classroom course conflicted with my schedule” (17%) are the most commonly reported reasons for taking an online course “Convenience” (47%), “Only offered online” (36%), and “Classroom course conflicted with my schedule” (17%) are the most commonly reported reasons for taking an online course Nearly half (48%) who have taken an entirely online course are at least “Somewhat likely” to take another entirely online course Nearly half (48%) who have taken an entirely online course are at least “Somewhat likely” to take another entirely online course

68. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 68 eMail (37%) is the one most commonly used method students use to share class- related materials with others About one in eight (14%) report using a social network most often to share class-related materials with other students

69. Somewhat fewer are interested in purchasing a digital book, not required for class, to an iPad or Kindle type device (35% compared to 44%) Somewhat fewer are interested in purchasing a digital book, not required for class, to an iPad or Kindle type device (35% compared to 44%) About one in five (21%) do not report a preference About one in five (21%) do not report a preference Little difference in these preferences is seem among the various demographic groups Little difference in these preferences is seem among the various demographic groups 69 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

70. 70 15% have ever participated in an online competition (higher among males at 21% compared to 10% among females) “Win a cash prize” (45%) and “I like a challenge” (41%) are the most commonly reported motivations for participating The largest share (40%) of those who have not participated cite “Don’t want personal information used” while about a third (32%) report “Too complicated”

71. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 71

72. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 72 S PRING 2012 P RODUCTION T IMETABLE L IFESTYLE & M EDIA, F INANCIAL S ERVICES 20 th DraftQuestionnaireDistributed ToplineDistributed 25 th Final Report, PresentationsBegin 9 th In Field J ANUARY F EBRUARY M ARCH A PRIL M AY J UNE 10thComments, Proprietary Questions Due 17 th QuestionnaireFinalized