Presentation on theme: "Community Relations and Strategic Philanthropy"— Presentation transcript:
1 Community Relations and Strategic Philanthropy CHAPTER 9Community Relations and Strategic Philanthropy
2 Chapter Objectives To describe the community as a stakeholder To discuss the community relations functionTo distinguish between strategic philanthropy and cause-related marketingTo identify the benefits of strategic philanthropyTo explain the key factors in implementing strategic philanthropy
3 Community Stakeholders A community includes those members of society who are aware of, concerned about, or in some way affected by the operations and output of the organization.
4 Community Stakeholders (cont.) Issues of concern include:Pollution of the environmentLand useEconomic advantages to the regionDiscriminationExploitation of workers and consumersNeighbor of choiceAn organization that builds and sustains trust within the community
5 Community RelationsThe organizational function dedicated to building and maintaining relationships and trust with the community
6 Responsibilities to the Community Economic issuesLegal issuesEthical issuesPhilanthropic issues
7 Philanthropic Contributions Philanthropy- provides four major benefits to societyImproves the quality of life and helps make communities places where people want to do business, raise families, and enjoy lifeReduces government involvement by providing assistance to stakeholdersDevelops employee leadership skillsHelps create an ethical culture and the values can act as a buffer to organizational misconduct
8 Strategic Philanthropy The synergistic use of an organization’s core competencies and resources to address key stakeholders’ interests and to achieve both organizational and social benefits
9 Strategic Philanthropy and Social Responsibility Companies often consider philanthropy after meeting financial, legal, and ethical obligations.Strategic philanthropy is often viewed as an investment that is tied to business strategies and implementation.By incorporating philanthropy in strategic planning, the company can address the needs and concerns of key stakeholders.Greater organizational accountability has led to organizational concern about performance and stakeholder accountability.
10 Implementation of Strategic Philanthropy The implementation must have the endorsement and support of the CEO and other members of top management.Top-level support allows organizational members and stakeholders to see the importance of the program to the company.Companies need to find their unique method and not clone what competitors are doing.
11 Planning and Evaluating Strategic Philanthropy ResearchOrganize and designEngageSpend