1. THE HAIR WE ARE Rollins Incubator, Inc.
Our Motto: “For the look of the future!“
Achieve the look you want.
October 14,2013

2. Business proposition
Our salon is a full service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products and furnishing an enjoyable atmosphere at an acceptable price /value relationship. We will also maintain afriendly,fair and creative work environment, which respects diversity, ideas, and hard work Our mision:To supply services and products that enhance our clients physical appearance and mental relaxation. Our services will exceed the expectations of our customers. Our Motto: “For the look of the future!" Keys to Success The keys to success in our business are: 1.Location: providing an easily accessible location for customers. 2.Environment: providing an environment conducive to giving relaxing and professional service. 3.Convenience: offering clients a wide range of services in one setting, and extended business hours. 4.Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

3. Objectives:
The objectives of our salon are outlined below:
1.Substantial sales revenue by end of second year.
2.Profit before tax by end of second year.
3.Have client return rate of 90% by end of first year.
4.Become established community destination by end of first year.
Products and Services:
The salon offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide both males and females ,children with any type of hairstyling, nails treatments like polishing ,shaping, facial services etc…. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting.
The investment plans for
a startup would require

4. Technology intent to use
Softening Treatment
Salons also offer nail care, facial treatments, makeup, bikini waxing, massage, tanning, and other types of spa treatments, 
Salon offers haircutting and styling, coloring, shampooing, and permanents
Men and Women Hair Styling: Men's )and women's ,coloring , perming . Selected hair care products (shampoos, conditioners, cleansers, brushes, mirrors) will be sold as well.
Body Works: Massage , other massage/body works , facials , manicure), pedicures, waxing , aromatherapy .Specific complementing products will be sold as well.
Eye Lash Extension Filler and Shellac Gel Manicure
Double Process Color
Laser treatments
The Hipster Mustache or Beard Trim

5. Current market Market growth
Our target market will be divided by salon customers and spa customers. Salon customers will be from every age and gender; however, since the salon and spa will be in direct association with each other, we expect that the spa market segment will greatly affect the salon market segment. Thusly, our target market segment will be male and female professionals and retirees, from the age of 25, with individual and household incomes greater than $25,000.
For the last seven years the hair cutting industry has grown steadily at 5% a year. The industry is generally unaffected by economic upturns or downturns.  While in upturns, women are more likely to purchase extra services such as hair coloring or perms, although generally the consumption pattern is unchanged.  
Current market
The recession challenged the industry, with consumers cutting back on discretionary purchases like manicures and hair services. With the economy on the mend, salons will experience growth again, aided by a rise in disposable income and consumer sentiment. Hair and nail salons can benefit by taking advantage of growing interest in eco-friendly products and abiding by new regulations
The Hair and Nail Salons industry has a low level of capital intensity. This is similar to other personal service industries, which are labor-intensive. In 2013, for every $1 spent on wages, operators will typically require an estimated $0.06 of capital investment. As a personal service industry, the industry relies heavily on labor, and there are not many opportunities for increased mechanization. Capital intensity has remained relatively steady over the past five years.

6. Forecast on current market
Revenue growth is expected to improve over the next five years, rising at an average annual rate of 3.3% to $49.3 billion by 2017…this will be driven by an expected increase in per capita disposable income and declining unemployment toward the end of the five-year period…higher disposable incomes could also lead hair salon customers to spend more on higher-value services like manicures, pedicures, facials, hair modification treatments, and massages.
This growing number of industry operators will drive employment growth. The slowly improving job market will continue to contribute to higher enrollments at cosmetology schools. This continued trend, combined with the growth in new industry operators, is expected to drive beauty salon employment upwards at an average annual rate of 3.8%, reaching 1.8 million employees by 2017.
Industry profit is also expected to see gains which could encourage more new businesses to enter the industry…profits are projected to increase from 5.5% in 2012 to 5.9% by Profit gains will be mainly due to increased sales of higher-value products which have larger profit margins…Improving market conditions will increase the number of industry operators at an average annual rate of 3.7%, reaching 1.3 million operators by 2017.
Any salon professional, stylist, colorist, or salon owner who has weathered the storm of the salon industry over the last couple of years can tell you one thing for certain; the industry has changed.  If you want to be a successful salon professional in 2013 you have to be intimately familiar and fully understand .

7. Market competitions and our services to customers
Demand is partly driven by demographics and partly by population growth. The profitability of individual companies depends on technical expertise and marketing skills. Big companies have few advantages over small ones, which is why the industry remains fragmented. Small companies can compete successfully through technical superiority or favorable location. The industry is labor-intensive: average annual revenue per employee is about $45,000.
We can sell our products and provide our services to some of our daily customers, high class customers, men and women this business is about relationships. Our success depends on you making emotional connections with your clients. We need them coming to you every time they have their hair done. Having a reputation for being a great hair colorist is not enough, we need to have a reputation for being friendly.

8. WHAT MAKES UNIQUE FROM COMPETITIONS
The location we choose for our spa or salon is directly related to its success. Consider If spa or salon is in a rural, quiet area, it can create a feeling of retreat and relaxation for our clients. Another popular place for spas and salons is in shopping centers amongst other stores and businesses. 
Need to create a comfortable, clean and safe environment for our spa or salon. Clients will come in with a desire to relax and refresh, and so we need to make sure our salon provides that atmosphere. 
 Instead of supplying regular chairs for clients to wait in, invest in couches, and other comfortable furniture. 
Aside from the usual treatments we want to offer, consider inventing some new ones provide creative and unique services for our guests that they cannot get anywhere else, it can be a big help in boosting our business.

9. Potential risks Competition from already established chains.
A change in traffic patterns as they relate to the mall where salon is located.
As a new entrant to the market, salon lacks brand equity that many of its competitors have earned over years of service. 
The struggle to appear continually on the edge in terms of fashion and style.
Large costs associated with a start-up company.

10. Management summary
The management philosophy of our salon is based on respect for each of our fellow employees, respect for every customer, and individual responsibility.
Our salon can reach success, it dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee.
The management team will consist of the owner, general manager, and assistant manager (if deemed necessary). We will hire only those whom demonstrate the qualities necessary for working in a nurturing environment, and the willingness to move forward in study of energetic principals if not already so trained. We will be hiring the ultimate "people persons.“
Our team should consists 14 employees, inclusive of a general manager and an assistant manager, both of whom will be active stylists/therapists.
Employees will be in from the two store divisions of spa and salon. On the salon side there will be 10 stylists and one or two receptionists. There will be room for expansion to stylists and three receptionists. The spa side will consist of three massage therapists, one energy therapist, one nail specialist, and one receptionist. There will be room for expansion to five to seven massage therapists, and two to three energy therapists.

11. Financial plan
The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:
We must create visibility so as to create customer flow.
We must maintain a dependable, happy employee force so as to minimize turnover.
Create a brisk turnaround on our retail and art products, always maintaining viable stock levels.

12. Investments and expenses
Start-up Funding
Start-up Expenses to Fund $94,000
Start-up Assets to Fund $66,000
Total Funding Required $160,000
Total Assets $66,000
Total Liabilities $0
Capital
Planned Investment
Investor $66,000
Investor $47,000
Investor $47,000
Total Planned Investment $160,000
And our total assets is $66,000,total requirements $160,000,total expenses is $94,000.