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«lOFFICIEL» Ukraine «lOFFICIEL»'s rubrics Positioning Price system Distributional system Schedule of issues Clients and partners Contacts 80 years competently.

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Presentation on theme: "«lOFFICIEL» Ukraine «lOFFICIEL»'s rubrics Positioning Price system Distributional system Schedule of issues Clients and partners Contacts 80 years competently."— Presentation transcript:

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2 «lOFFICIEL» Ukraine «lOFFICIEL»'s rubrics Positioning Price system Distributional system Schedule of issues Clients and partners Contacts 80 years competently about fashion Contents

3 The most Paris magazine in Ukraine. Selection of materials among glossy publication since 2001 year. All the best from Paris and Moscow. Modern collections. History of fashion. Ukrainian market of Haute Couture and Prêt-à-Porter. Reportings from fashion shows. Creative photos. Luxury brands and facilities. Developments and people. 80 years competently about fashion «lOFFICIEL» Ukraine

4 Guiding lines Accents Characters Art Beauty Fashion Constant 80 years competently about fashion «lOFFICIEL»'s rubrics

5 French glamour magazine which reflects and forms trends of world fashion. The most authoritative issue among judges of taste. «lOFFICIEL» magazine – knows about fashion everything or almost all. 15 thousands copies of magazine for the most refined audience. 80 years competently about fashion Positioning of «lOFFICIEL»magazine

6 «lOFFICIEL»`s audience – it`s predominatingly women majority (76, 2 %) in age group from 25 to 34, with high education (73 %), high level of income (72, 1 %) in well-to do category (45,1 %) high well-to-do category (27,9 %), people who occupied leading position in a job (22,7 %) high qualificated specialists (39,4 %). The audience staff – its clients of expensive boutiques, houses of fashion, salons of beauty, representatives of foreign companies, active buyers of luxury things whose social status allow to take decision by themselves and influence on society`s opinion. «lOFFICIEL» `s audience – are readers who correlate their own style with general world`s trends. * The materials are given by TNS Ukraine (investigation TG&MI2004/1+2 - Ukraine); selection - population of Ukrainian cities , from 16 till years competently about fashion Audience of* «lOFFICIEL» magazine

7 The investigation has comparative character with regard to market`s operators of glossy magazine, research has such parameters: sex age education income financial status profession * The materials are given by company TNS Ukraine ( investigation TG&MI2004/1+2 - Ukraine); selection - population of Ukrainian cities , from 16 till years competently about fashion Social- demography characteristics of audience*

8 Interesting information Number of readers in category The head of corporation and The head of company have increased on 8%. More then half readers spend the same time looking through advertising as reading and looking through editorial`s materials of magazine. 77% readers are interested in buying goods which were represented in photos session. 80% audience coming back many times for reading magazine 80 years competently about fashion Social-demography characteristics of audience

9 Advertising strip of «lOFFICIEL»magazine Price is shown in EURO without tax on advertising 0,5% and tax 20%. 80 years competently about fashion PRICE SYSTEM

10 Special position of «lOFFICIEL» magazine Price is shown in EURO without tax on advertising 0,5% and tax 20%. 80 years competently about fashion PRICE SYSTEM

11 80 years competently about fashion «lOFFICIEL» distributional system Circulation – copys. Subscription - 30%. 70% - distribution according for a following scheme: 1. VIP delivery to: -advertisers; -clients of boutiques and jeweller's; - diplomatic representation; -owners gold/silver card of Luftganza airlines. List of companies in presentation, part «Clients and partners». 2. Individual positioning in boutiques and beauty shops. 3. Shipping to contractor from the largest cities of Ukraine.

12 80 years competently about fashion Schedule of issues

13 Clothes Christian Dior, Vivienne Westwood, Yves Saint Laurent, Dolce&Gabbana, Casadei, Gucci, Celine, Iceberg, Cacharel, Prada, Versace, Pal Zileri, Etro, Paul Smith, Moschino, Fausto Puglisi, Ermenegildo Zegna, Brioni, Paco Rabanne, Emanuel Ungaro, Jitrois, Julienmacdonald, Max Mara, Parasuco, Armani Collezioni, Salvatore Ferragamo, Valentino, Roccobarocco, Chloe, Calvin Klein, Trussardi, Mariella Burani, La Perla, Clips, Wolford, RinDi, Bally. Jewellery Cartier, Van Cleef&Arpels, Chopard, Chaumet, Bvlgari Tiffany&Co, Piaget, Damiani, Girard-Perregaux, Mikimoto,Yamagiwa, Carrera y Carrera, Santagostino, Pasquale Bruni, Zancan, Staurino Fratelli, Luca Carati, Piero Milano Gioielli, TΛLENTO, Aaron Basha, Stefan Hafner, Baraka Codice Uomo, Marco Bicego, Crivelli Gioielli, Cantamessa, Balocchi Preziosi, Franck Muller jewellery, Alfieri&St.John, Balmain, Boucheron, Korloff, Swarovski, Frey Wille, Золото 77. Watches Harry Winston, Audemars Piguet, Jorg Hysek, F.P.Journe, Omega, Jacob&Co, Chopard, Corum, Leon Hatot, Zenith, Rado, Van DerBauwede,TechnoMarine. Breguet, de Grisogono, Jaeger-leCoultre. 80 years competently about fashion Clients and partners

14 Cosmetics and perfumes Burberry, Elizabeth Arden, S.T.Dupont, Roberto Cavalli, Anna Sui, Civenchy, Artdeco, Bruno Banani, Chanel, Christian Dior, Yves Saint Laurent beauty, Clarins, Matis, Payot, Sisley, Collistar, Guinot, Sally Hansen, Guerlain, Gucci, Celine, Kenzo, Calvin Klein, Escada, Christian Lacroix, Nina Ricci, Paul Smith, Vichy, Mary Cohr, Gai Mattiolo, Lolita Lempicka, Dunhill, Cerrruti, Comme de Garcons, Roshas, Trussardi, Gianfranco Ferre, Jean Paul Gaultier, Max Mara. Оptics Ferre, Anna Sui, Dolce&Gabbana, Christian Dior, Gucci, Chanel, Byblos, Swarovsky, Moschino, Versus, Vogue, Emanuel Ungaro, John Richmond, Seiko. Assessories Montegrappa, Gilli, Chanel, Fendi, Christian Dior, Philip Treacy, Salvatore Ferragamo, Hermes, Etro, DKNY, Marlen. 80 years competently about fashion Clients and partners

15 China Hermes, Versace, Bodum, Faberge, Rozenthal, Haviland, Baccarat, Wedgwood, Mikasa. Аlcohol, non-alcohol drinks Krug, Torres, Courvoisier, Stella Artois, Becks, Perrier, Nescafe. Restaurants, clubs Feline, Annabelle, Nobel, Decadence house, Mandarin Plaza, Concord, Le Grand Cafe, Morocana, Favourite Premium Club, Codocan, Time-out. Сigarettes Parliament, Sobranie, Davidoff. Technique Samsung, Grohe, Karcher, Nikon. 80 years competently about fashion Clients and partners

16 80 years competently about fashion CONTACTS Blei, spA, Via degli Arcimboldi 5, Tel: (0039) Fax:


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