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The Internet Writer’s Handbook 2/e Cross References Writing for the Web.

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Presentation on theme: "The Internet Writer’s Handbook 2/e Cross References Writing for the Web."— Presentation transcript:

1 The Internet Writer’s Handbook 2/e Cross References Writing for the Web

2 The Internet Writer’s Handbook 2/e Contents Types of resources to cross reference Methods of cross referencing Tips for writing cross references

3 The Internet Writer’s Handbook 2/e Types of Resources to Cross Reference Definitions Your other pages Samples Web sites

4 The Internet Writer’s Handbook 2/e Sample: Glossary, Sample, Other Site

5 The Internet Writer’s Handbook 2/e Methods of Cross Referencing In the introduction Within the paragraph Below the paragraph Within a list In a sidebar

6 The Internet Writer’s Handbook 2/e Sample: In paragraph, Below Paragraph

7 The Internet Writer’s Handbook 2/e Writing Cross References Within Paragraphs Use the links as a natural part of the paragraph. Use surrounding text/context to clarify the link text. Choose meaningful, informative words or phrases for links. Use active verbs when possible. Make it clear where the link will lead. Realize that readers will be encouraged to not return.

8 The Internet Writer’s Handbook 2/e Writing Separated Cross References Make clear where links lead. Clarify whether they are on-site or off- site.

9 The Internet Writer’s Handbook 2/e Sample

10 The Internet Writer’s Handbook 2/e Sample

11 The Internet Writer’s Handbook 2/e Tips Don’t make links too long or too short. Avoid too many links. Don’t repeat the link on the same page. Avoid CLICK HERE, GO TO. Distinguish between internal and external links.

12 The Internet Writer’s Handbook 2/e Sample Not clear if link is to an intra-site page or external site.

13 The Internet Writer’s Handbook 2/e


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