1. 913.888.0772 | imodules.com Building Time-Saving Email Templates Presented by Chris Smith, Design Services Team Lead

2. – It’s flexible enough to add, subtract or reposition items of importance – Any admin can manage the content – The styling is all in the template – If you’re thinking mobile, think simple & one column (at first) Exactly what makes an email template time-saving?

3. Flexibility is all in the design – The number of articles can easily be adjusted – Column content can be easily repositioned – News items must be added by 3’s – Adding events would cause awkward white space – Content position is locked in place

4. – Create a newsletter specific News Listing Type – Create a hidden Newsletter Admin page in your sitemap and go to that page – Drop the News Module that utilizes the newsletter listing type on this admin page Using the News Module to tame the wild Admin

5. You can use this pattern code below: [Link][Content Name][/Link] [Tool Icons] [Preview] Using the News Module to tame the wild Admin – Turn Content Builder on and edit the News Module pattern to show thumbnail images Your admin page should look similar to this:

6. – Because we can style the news pattern in the email template we’ve reduced the burden on the admin down to three things: Using the News Module to tame the wild Admin Why go through all the trouble? Article Title Thumbnail Image Preview Text

7. Set a max width of 600 and set the unit as pixels Set default styles as a backup Make sure all hex colors have the # Basic styling Skin Builder setup tips

8. – You have better control over the layout and styling of content – You will reduce the amount of unnecessary markup – Troubleshooting issues will become much easier – You’ll never achieve consistency without it Stay calm, we’re going to talk about the HTML editor Why should I use the HTML editor?

9. Getting to know HTML Tables = HTML Table = Table Data or Table Cell = Table Row So what is an HTML Table?

10. Getting to know HTML Tables Why should I use tables?Things to think about Tables provide the best structure for your template, reducing the risk of it breaking Tables provide a more consistent font styling than header and paragraph tags Tables override a lot of inconsistent formatting from different email readers Tables cancel out most of the skin builder font styling All styling must be handled inline You can, and should, nest tables when necessary to achieve your desired layout. This can be overwhelming at first so stick to easier layouts while learning.

11. Getting to know HTML Tables <td width="100%" align="left" style="padding-bottom:8px; border-collapse:collapse; font-weight:bold; font-family:Arial, Helvetica, sans-serif; font-size:16px; color:#229bcd;">[Title] <td width="100%" align="left" style="padding-bottom:5px; border-collapse:collapse; font-family:Arial, Helvetica, sans-serif; font-size:13px; color:#000000;">[Preview Text] Remember the News Module? [Title] [Preview Text] [Title] [Preview Text] [Title] [Preview Text] [Title] [Preview Text] [Title] [Preview Text]

12. Mobile Tips Choose the single column template, apply the basic skin builder settings with one exception: set the width to 100% @media only screen and (max-width: 479px) { table[class="mobileTable"], td[class="mobileCell"] {width:300px!important} }

13. So where do I get started? Must have resources for anybody that builds email templates http://www.campaignmonitor.com/css http://www.campaignmonitor.com/resources/will-it- work/guidelines http://www.campaignmonitor.com/guides/mobile http://www.emailology.org/#2 http://litmus.com

14. 913.888.0772 | imodules.com Questions?