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Computer.org Banner Advertising Sandy Brown Millennium Media Sales Meeting 13 Sept 2010
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Banner Sizes and Prices We offer three sizes: –728x90 Leaderboard - $35 gross –300x250 Rectangle - $24 gross –160x600 Skyscraper - $30 gross We may want to have possible price change discussion after presentation Millennium Sales Meeting 13 Sept 20102
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Banner Locations Banners are located throughout the site Only option is Run of Site Most impressions are in the Digital Library Too many pages to point out one by one The following guide will help you! –Using Home Page Tabs on Computer.org home page, you will see banner placement on main pages Millennium Sales Meeting 13 Sept 20103
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Home Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 20104
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Home Page Tabs Page Views www.computer.org Homepage Tabs Pageviews Jul-09Aug-09Sep-09Oct-09Nov-09Dec-09Jan-10 /portal/web/publications6,3825,9526,3407,4725,6514,2245,003 /portal/web/conferences3,6065,3235,4675,2584,0943,6644,363 /portal/web/csdl39,97737,94039,50246,92239,83633,07134,907 /portal/web/buildyourcaree r/home2,6722,3382,8602,1321,7321,4241,724 /portal/web/e- learning/home12,44012,04011,73312,37910,8789,96910,979 /portal/web/getcertified6,4596,6607,3995,9504,8004,5015,292 Communities does not have a home page. /portal/web/store2,1332,1062,1872,3231,9641,6211,857 Millennium Sales Meeting 13 Sept 20105
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Publications Tab Millennium Sales Meeting 13 Sept 20106
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Publications Home Page One 160x600 Millennium Sales Meeting 13 Sept 20107
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Magazines Home Page One 160x600 Millennium Sales Meeting 13 Sept 20108
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Transactions Home Page One 160x600 Millennium Sales Meeting 13 Sept 20109
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Individual Magazine and Transactions Home Pages Each magazine and transaction has a home page with one 160x600 banner We have 14 magazine home pages and 13 transactions home pages Millennium Sales Meeting 13 Sept 201010
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Letters Home Page One 160x600 Millennium Sales Meeting 13 Sept 201011
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Pubs Blog One 160x600 Millennium Sales Meeting 13 Sept 201012
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Publications Tab – No Banners –The following links off the Publications Tab have no banners: Computing Now – except the Book Reviews page which has one 160x600 CS Press –I will be working with IT and the area owners to make sure we get banners on at least some of these pages –The Conference Publications link goes to the Digital Library Millennium Sales Meeting 13 Sept 201013
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Conferences Tab Millennium Sales Meeting 13 Sept 201014
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Conference Publishing Services (CPS) Home Page One 160x600 Millennium Sales Meeting 13 Sept 201015
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Conferences Tab – No Banners –The following links off the Conferences Tab have no banners: Conferences Home Conference Calendar Conference Organizer Resources –I will be working with IT and the area owners to make sure we get banners on at least some of these pages –The Conference Publications link goes to the Digital Library –The Search IEEE Conferences link goes to IEEE.org Millennium Sales Meeting 13 Sept 201016
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Millennium Sales Meeting 13 Sept 201017 Digital Library Tab
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Digital Library Home Page Top of page – Leaderboard 728x90 and one 160x600 Millennium Sales Meeting 13 Sept 201018
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Digital Library Home Page Bottom of page – One 300x250 Millennium Sales Meeting 13 Sept 201019
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Digital Library Search Page One 160x600 Millennium Sales Meeting 13 Sept 201020
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Digital Library Subscribe Page One 160x600 Millennium Sales Meeting 13 Sept 201021
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About the Digital Library Page One 160x600 Millennium Sales Meeting 13 Sept 201022
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More on Digital Library The majority of our page views come from the DL Magazine Table of Contents (TOC) pages, and abstract pages have the same layout as the DL home page, with 3 banners – one of each size. –Added up, this is thousands of pages and page views –And each issue adds hundreds more Millennium Sales Meeting 13 Sept 201023
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More on Digital Library Transactions TOC and abstract pages have just 160x600 on right –This was decided because magazines are more customer facing and because we accept print advertising in magazines Conference Proceedings pages have the three banners Millennium Sales Meeting 13 Sept 201024
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Build Your Career Tab Millennium Sales Meeting 13 Sept 201025
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Build Your Career Home Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 201026
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Career Watch Page Top of page – Leaderboard 728x90 and one 160x600 Millennium Sales Meeting 13 Sept 201027
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Career Watch Page Bottom of page – One 300x250 Millennium Sales Meeting 13 Sept 201028
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Jobs Board Home Page Top of page – Leaderboard 728x90 and one 160x600 Millennium Sales Meeting 13 Sept 201029
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Jobs Board Home Page Bottom of page – One 728x90 Millennium Sales Meeting 13 Sept 201030
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Career News Page Leaderboard 728x90 and one 160x600 Millennium Sales Meeting 13 Sept 201031
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Tutorials Page One 160x600 Millennium Sales Meeting 13 Sept 201032
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Free Articles Page One 160x600 Millennium Sales Meeting 13 Sept 201033
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Special Offers Page Leaderboard 728x90 and one 160x600 Millennium Sales Meeting 13 Sept 201034
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E-Learning Campus Tab Millennium Sales Meeting 13 Sept 201035
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e-Learning Campus Home Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 201036
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Course Catalog Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 201037
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Online Books Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 201038
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Certification Page Two 300x250 at bottom Millennium Sales Meeting 13 Sept 201039
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e-Learning Campus Tab – No Banners –The following links off the e-Learning Tab have no banners: Safari Books Online Books 24x7 –I will be working with IT and the area owners to make sure we get banners on at least some of these pages Millennium Sales Meeting 13 Sept 201040
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Certification & Training Tab Millennium Sales Meeting 13 Sept 201041
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About Certification Page One 300x250 at bottom Millennium Sales Meeting 13 Sept 201042
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CSDA Home Page One 300x250 on right Millennium Sales Meeting 13 Sept 201043
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CSDP Home Page One 300x250 on right Millennium Sales Meeting 13 Sept 201044
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Certification & Training Tab – No Banners –The following links off the Certification & Training tab have no banners: Success Stories Certification News About SWEBOK –I will be working with IT and the area owners to make sure we get banners on at least some of these pages Millennium Sales Meeting 13 Sept 201045
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Communities Tab Millennium Sales Meeting 13 Sept 201046
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Standards Activities Home Page One 160x600 Millennium Sales Meeting 13 Sept 201047
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Technical Activities Home Page One 728x90 at bottom Millennium Sales Meeting 13 Sept 201048
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Communities Tab – No Banners Most pages in this section are volunteer facing so they do not have banners –Chapter Activities –Educational Activities –Professional Activities –Publications Board –Boards & Committees –Volunteer Resource Center –Student Activities –Awards –Get Involved –Women in Computing Millennium Sales Meeting 13 Sept 201049
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CS Store and Join It was decided the CS Store and Join pages would have no advertising Millennium Sales Meeting 13 Sept 201050
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Overall Statistics Computer.org 2008 Averages (per month) –1.6M Page Views –888K Unique Visitors 2009 Averages (per month) –1.8M Page Views –870K Unique Visitors 2010 Averages (per month Jan-Aug) –1.9 M Page Views –893K Uniques Millennium Sales Meeting 13 Sept 201051
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Summary Banners are located throughout the site, but DL by far has the most usage Need to update Home Page Tab usage through August Pricing discussion? Questions? Millennium Sales Meeting 13 Sept 201052
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