Presentation on theme: "11 An Introduction: MPG Active. 22 Born in 2004 An independent legal entity since beginning 2006 Offices in Delhi, Mumbai, Bangalore, Chennai and Hyderabad."— Presentation transcript:
22 Born in 2004 An independent legal entity since beginning 2006 Offices in Delhi, Mumbai, Bangalore, Chennai and Hyderabad Launched the Digital Media operation Media Contacts in 2006 Launched Havas Sports and B6 in 2007. Also set up a 20 strong global centre of excellence for search marketing in Hyderabad. The centre would expand to a 100 before end of 2008. This year a new division called Catalyst would be launched. This unit wild focus on Strategy and Modeling for the network clients. Launched the OOH Media wing called “ACTIVE” in May 2008. Introduction
33 Out-of-Home Media Planning, Buying, Activation and Audit services. Traditional Assets Ambient opportunities Transit Formats Technology Integration Digital Outdoor Retail Innovations, design, fabrication and deployment. Branding and visibility In-Shop Displays Retail Programs Mystery Shopping / Retail Audit Merchant Acquisition Programs Shopping Festivals BTL End to end BTL support services including: Activation Events Promotions Seminars/Conferences Training Meets Lead Generation Customer Acquisition Outsourced Sales Programs Direct Marketing Exhibitions Loyalty Programs Our strength lies in merging various disciplines of marketing and communication through a harmonious single window operation. A C T I V E
44 Havas’ Media Arm: Expertise In All Disciplines Online and digital network Sports marketing network Branded entertainment network Global Media network Fully Integrated Global Media Planning & Buying Expertise We are a French Company based in Spain OOH
55 Tokyo New York Paris London Amsterdam Madrid Miami Hong Kong Singapore Sao Paulo Delhi Sydney Cape Town Global Coverage 105 markets $13,000m billings 3,200+ professionals 1,000+ clients worldwide Regional Co-ordination Hubs New York, Miami London, Paris, Madrid, Milan Singapore, Mumbai Mumbai
66 Technology Integration in OOH Projection Displays Pricing directly related to place and length of the projection and permission fees Powerful light projection systems may be used to project image(s) onto available, large projection surfaces, providing large-scale advertising and instant exposure for your advertising campaigns and promotional advertising.