1. OROMIA SEED ENTERPRISE (OSE)

2. An over view of OSE
OSE was established by Oromia Regional State Regulation No- 108/2008
OBJECTIVES:
- To reduce the gap between seed demand and supply
- To provide technical support and build the small scale Farmers capacity for production and commercialization of quality seed.
-To contribute to overall development by supplying market oriented seeds to the farmer/pastoralist at affordable price.

3. Organizational structure/management
Three Departments and Four Services at HQ- in Finfinnee/Addis Ababa
Two Branches- East Branch – Asella
- West Branch- Naqamte
Managed by Board and Supervised by PESA (Public Enterprise supervisory Authority)
Three Major Warehouses- Situated at Naqamte, Asella and Dodolla

4. Major Activities: Seed multiplication Seed processing
Seed quality assurance
Seed marketing
Demos and popularization of crop varieties
Training
Seed Technology promotion

5. Seed Production main Strategies
Own Farm
Contractual base:
- Small scale Farms
- Private Farms
- Large State Farms
- TVET College Farms

6. Seed Production Techniques
Rain fed
Irrigation based
Supplementary Irrigation based

7. Marketing Strategies Dominated by production driven
Direct marketing has begun as a pilot on two Districts ( Sibu sire & Arsi Negele) on Maize
Scale up of direct marketing
Promoting the value chain
Improving customer relationships to establish loyal customer
Supplier partnership/SRM

8. Contractual Hybrid maize Seed Multiplication Training, output and Benefit of Farmers ( ) from OSE No
Description
2008
2009
2010
2011
2012
Total 1
Coverage
-Zone
-Districts 7 19 12 29 5 9 3 4
30 *
65 * 2
Participants trained
Subject matter specialists (SMS)
District Agents (DA)
Farmers 75 99
1265
155 85
2409 74 39
2024 32 46
1981 28 41
1222
364
310
8,901
Area Cultivated
385
2402
881
1520
860
6,048
Seed purchased from Farmers on contractual bases in Qt.
3080
29170
14032
28576 -
74,858
Unit price( per Qt)
600
650
700
780 6
Cash Paid to Farmers
1,848,000
18,960,500
9,822,400
22.289,280
52,920,180

9. Lessons
Direct marketing reduces compliant over quality of seed and handoffs
Farmers are beneficiary due to accessibility of quality seed
Supply chain needs win-win approach and integration of Firms
Experiences on Malt Barley can scale up to – Wheat- Flour/Macaroni Factory
- Maize – Poultry producers
- Both (Wheat & Maize)- to Consumers’
Cooperatives as market linkage.

10. Quality Seed Supply Accelerates the Farmer productivity and income as an Engine of growth !!

11. Thank you!!!