1. E-Commerce developer experience
Learn
Experiment
Network
E-Commerce developer experience
Innovate
Meera Mahabala –Program Manager
Dragos Avadanei - Engineer

2. Disclaimer
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. Other names and brands may be claimed as the property of others.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft. Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. All product release dates and features specified are preliminary based on current expectations, and are subject to change without notice. Microsoft may make changes to specifications and product descriptions at any time, without notice.
Sample code included in this presentation is made available AS IS. THE ENTIRE RISK OF THE USE OR THE RESULTS FROM THE USE OF THIS CODE REMAINS WITH THE USER.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS PRESENTATION. Microsoft products are not intended for use in medical, life saving, or life sustaining applications.

3. Session focus E-Commerce POS Centralized Omni-Channel Management
OOB “Starter”
Storefront
Search driven Shopping Experience
Administration Experience
Time Clock
Customer Orders
Payment Processing
Customer Management
CRT Services
Omni-Channel Workflows
UX Improvements
Hardware
Search, Scan
Centralized Omni-Channel Management
Channel Management & Publishing
Catalog Management, Enrichment & Publishing
Customer Management
Merchandising
EOD & Financials
Order Management & Fulfillment
BI/Reporting
Payment Processing
Pricing, Shipping & Taxes
Inventory & Replenishment
Flexible, Scalable & Extensible Infrastructure
Storefront Extensibility
POS Extensibility
Payments Extensibility
Commerce Run Time (CRT)
Commerce Data Exchange (CDX)
IT Pro Experience
Setup/Deployment
Rapid Start
Monitoring & Diagnostics
Scale/Performance
Upgrade & Support

4. Pain points and challenges
Scalability and performance
Rapid alterations
Engaging experience
Multiple devices

5. Key Investments Search-driven experiences
4/19/2017
Key Investments
Search-driven experiences
Catalog data routed through the search index enabling dynamics pages
Faceted and managed navigation
Flexible navigation and ease of adding refiners at different category nodes
Adaptive experiences
Use click-through, views, and other analytics to feedback into search
Device channels
Ability to deliver different skins for different device channels
Customizable authentication
Extensive customizability based on the SharePoint 2013 authentication framework
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Architecture
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Search-driven experience
INTERNAL FACING WEBSITE
(Product catalog site)
PUBLIC FACING WEBSITE
(Publishing site)
Site columns
Define the attributes of a product catalog
Site collections
Primary and micro site “containers”
Content types
Create relationships between site columns
Master pages
Define the shared framing elements for all pages
FAST
Term store
Navigation and categorization structure of a site
Page layouts
Controls look & feel, content based on associated content type
Products
Catalog items and variants
Content search web parts
Functional apps that can be deployed on pages
A page layout is a template that is used in conjunction with a master page to control the look, feel, and content of a page. Each page layout has an associated content type that determines the kind of content that can be stored on pages based on that page layout
Search properties
Attribute refinement, indexing, and query rules
Display templates
Control layout and behavior of results and layout of each result
This is about the content
This is about how its presented
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. SharePoint 2013 page model Page layout Page Master page
Page field control
Content search web part
List template
Item template
Paging, sorting, other links
Page
Authored content
Content Search Web Part
List template
Item template
Paging, sorting, other links

9. Content search web part
Tech Ready 15
4/19/2017
Content search web part
Display template
Query rules
Query conditions
What queries should be handled?
Query actions
What happens when a rule matches?
Publishing
options
Is the rule active and for how long?
Control display template
The control template controls the overall structure and layout of how you want to present the search results, such as a list with paging or a slideshow. Each Content Search Web Part contains one control template.
The control template also includes functionality common to all the search results, including paging, sorting, view options, choosing the number of results, and separators.
Item display template
The item template controls how each result in the set is displayed, and the template is repeated for each result. An item template can display an image, an image with text, a video, and other content.
The item display template also determines which managed properties and values are displayed by the Content Search Web Part. In this example, the item template displays three managed properties: a small-sized image, a product name as a hyperlink, and a brief text description.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Under the covers of a search-driven site
Tech Ready 15
4/19/2017
Under the covers of a search-driven site
Term store
Assets site collection
Catalog site collection
URL links
Managed metadata columns
BLOB cache
Query
URL links
Friendly URLs and catalog pages
Rendering site collection
Caches
SEARCH
index
Crawl
Query rules
Result souce
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Out of box online store architecture
Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Out of box online store architecture
Microsoft Dynamics AX 2012 for Retail
SharePoint 2013
Pages and web parts
Search index
CDX
services
AJAX
Commerce Runtime
HTTP
HTML/ Java Script
CRT DB
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Reusable out of box online store controls
Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Reusable out of box online store controls
Page layouts
Display templates
Web parts
My account
Order history
Product details
Product gallery
Product quick view
Address edit
Associate customer
Change password
Checkout confirm
Facebook logon
Item_ProductDetail
Item_ProductClickView
Item_ProductGallery
Item_ProductQuickView
Add to cart
Checkout
Promotion code
Submit order
Mini shopping cart
Shopping cart
Address
Customer
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Centralized Data & Order Management Across all Channels
4/19/2017
Mobile online store
Mobile online store
Centralized Data & Order Management Across all Channels
New device channel
Register a mobile device channel and register display user agents
Mobile-specific master page, images, style sheets
Change the master page to reflect the smaller form factor
Device-channel panel
Add device-specific HTML snippets
Device channels
When you create a device channel, you specify the user agent substrings for the devices that you want the channel to target. This gives you fine-tuned control over what devices (or browsers) are captured by each channel. Then you assign a master page to that channel; in turn, each master page links to its own style sheet where the layout and styles are optimized for that type of device.
A device channel panel is a control that you can add to a master page, page layout, or display template to control what content is rendered in each channel. A channel panel is basically a container that specifies one or more channels; if one or more of those channels are active when the page is rendered, all of the contents of the channel panel are also rendered. A channel panel can include any type of content and is an easy way to include specific content for specific channels.
Effective device channel
Specify item templates that are device specific
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Demo
Online store customization

15. Forms based authentication
Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Forms based authentication
Storefront website
SharePoint 2013 Secure Token Service
Forms based identity provider
Dynamics Custom claims provider
Login.aspx
Forms based membership
database
Customer mapping
database
Authenticated pages
Authentication components
User clicks on sign in or tries to access a page that requires authentication
User is redirected to the login.aspx page provided OOB
Once the user enters a username/password combo and clicks the sign in button, the data is sent to the SharePoint STS containing our default forms based identity provider built on the ASP.Net FBA provider.
The provider uses the membership DB to validate username/password.
On success, SharePoint STS invokes other claims providers including our Dynamics Custom claims provider which is able to look up the AX customer id for the user and add it to the claim set.
On success, the STS redirects back to the requested page which is then sent back to the client in 7
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Demo
Facebook authentication

17. Microsoft Dynamics® AX Technical Conference 2012
4/19/2017
Key Takeaways
Structured approach enforcing good design guidelines
E-Commerce specific reusable pages and web parts available
Search queries drive the data binding
Ease of enabling devices
Customizable authentication
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Q & A

19. Ecommerce topology and deployment

20. Dynamics for Retail Deployment Topology
Online Channel
Commerce Runtime
Microsoft Dynamics AX 2012 for Retail
Retail Headquarters
CDX
SharePoint Farm
Brick and Mortar Channel
Commerce Runtime
CDX
POS Terminals

21. e-Commerce Solution Topology Multiple Datacenters
Online Channel
Commerce Runtime
Microsoft Dynamics AX 2012 for Retail
Retail Headquarters
CDX
Datacenter: Europe
Online Channel
Commerce Runtime
CDX
Datacenter: Asia

22. e-Commerce Solution Topology Server Roles
Online Channel
Retail Headquarters
CDX
Dynamics AX 2012 for Retail
SharePoint Farm
Note: Server roles can be combined

23. Performance Test Results
Scenario
Duration
Create, Validate & Publish Catalog to Website – 1 Million Products (30% variants, 10,000 trade agreements)
11:22:17 hours
Download and create complete Orders from Website, ready for processing and fulfillment – 10,000 orders
35:23 mins

24. Performance Test Results - Breakdown
Action
Time
Catalog Publishing
1 million products
Catalog Validation (AX)
01:15:51
Catalog Publishing(AX)
00:55:46
CDX data transfer (AX->SP)
02:42:21
Publishing (SP)
06:28:19
Total
11:22:17
10K Online Sales Orders
Create online orders (AX)
00:32:49
CDX data Transfer (SP->AX)
00:02:34
00:35:23
Note: Benchmarking tests were done for small SharePoint farm

25. Performance Test Topology
Dynamics AX 2012
Physical Hyper-V Host:
VM: 2 x AOS VMs – 4 cores, 16 GB RAM
VM: Communication Server (CDX) – 2 cores, 4 GB RAM
Physical: SQL Server (AX DB) - 24 cores, 64 GB RAM
Online Channel
VM: 2 x Front End SharePoint Server – 16 cores, 64GB RAM
VM: 2 x Back End SharePoint Server – 16 cores, 64GB RAM
VM: Communication Server (CDX) - 2 GHz processor; 2GB RAM
Physical: SQL Server (SharePoint DB) – 16 cores, 32 GB RAM

26. Larger Scale Topology

27. Role-based Environments
Tech Ready 15
4/19/2017
Role-based Environments
Prebuilt Demo/Sales Virtual Machines
Fully functional VM’s of AX, CRT, SP and Storefront to support demos and sales presentations
Training Standalone Environment
Simple deployment of Storefront and CRT to an existing AX and SP instance to support demos and training
Developer Environment
Deployed by developers for customization, development and repackaging
Pre-Live/Staging/Test Environment
Deployment of a customized Storefront and CRT as a precursor to going into production
Production Environments
Deployment of Storefront and CRT for production
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Customization and Deployment
Prepare:
Obtain and install the SDK
Generate strong name key
Develop:
Customize existing CRT and demo storefront code
Design and implement website/web parts
Implement additional functionality
Test:
Configure topology
Build and deploy from Visual Studio 2012
Verify publishing, store front functionality
Go Live:
Set up the SP topology
Build the WSP packages, copy to SP environment
Configure the topology settings
Run the deployment scripts
Verify the functionality in the production environment

29. Demo
Deployment

30. Q & A

31. 4/19/2017 5:34 PM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.