1. How sales, distribution and marketing REALLY work in the publishing industry

4. What Book Buyers Are Looking For

5. They want a book that will make them money They want to work with Authors that understand this They want a book and an author that will drive people into their stores

6. What Criteria do the Buyers Use to Decide on a Book? Pricing Topic Sales Potential

7. Want your book to sell? A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller…. The fastest way to success is to KNOW THE RULES

8. What You Need to Know: Where do you want your books stocked? Do the stores you are listing SELL books like yours? Is your book priced and packaged competitively? (We will cover this later this afternoon!) How do stores choose and stock the books that are already there? What did THOSE publishers do to get in there?

9. What You Need to Know About Bookstore Chains What schedule are the buyers held to? What budget are the buyers held to? What wholesalers they use and why What marketing dollars will they ask for? What discount and terms they are looking for? What are their returns policies?

10. What You Need to Know About Airport Stores Who are the big players Bookstores vs. Newstands Space and budget limitations

11. What You Need to Know About Amazon.com Different ways to get your books On Amazon.com CreateSpace IngramSpark Amazon Advantage Amazon Seller Central What discounts and terms they are looking for?

12. What You Need to Know About Libraries Different wholesalers who can get your books into Libraries B&T Ingram Follett Unique Quality What discount and terms they are looking for? What about returns?

13. What You Need to Know About Big Box Stores Not Going To Happen

14. What You Need to Convince Them to Buy Your Book Sales Sheet with book data. Compelling sales numbers. Written proof of what you have done so far to drive sales. Marketing and PR Plan

17. How To Get Onto Their Shelves Once They Say No Show Success Elsewhere Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores Polite, helpful updates Marketing

18. Keep In Mind Perhaps stores are not the best place to sell your book. No one needs your book - They have to want it A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….

19. Please get in touch if you have any questions! Amy Collins New Shelves Books PO Box 413 Troy, NY 12182 518.261.1300 X301 Phone NewShelvesBooks Skype amy@newshelves.comamy@newshelves.com Email www.newshelvesdistribution.comwww.newshelvesdistribution.com Website http://twitter.com/NewShelvesBookshttp://twitter.com/NewShelvesBooks Twitter https://www.facebook.com/newshelvesdistributionhttps://www.facebook.com/newshelvesdistribution Facebook