1. Agritourism Research: The Clemson Campus Connection Dr. William C. Norman Associate Professor Department of Parks, Recreation and Tourism Management wnorman@clemson.edu

2. South Carolina’s Tourism Higher Education Players "South Carolina is too small for a republic, and too large for a mental asylum." — James Pettigrew But we have five tourism programs and six tourism research centers!

3. Clemson University ◦Department of Parks, Recreation & Tourism Management (PRTM):  Dr. Sheila Backman (back@clemson.edu)back@clemson.edu  Dr, Greg Ramshaw (gramsha@clemson.edu)gramsha@clemson.edu ◦PSA:  Dr. Ken Backman (frank@clemson.edu)frank@clemson.edu  Dr. Bill Norman (wnorman@clemson.edu)wnorman@clemson.edu ◦Clemson International Institute for Tourism Research & Development  Dr. Bob Brookover (bob@clemson.edu)bob@clemson.edu  Ms. Laurie Jodice (jodicel@clemson.edu)jodicel@clemson.edu

4. University of South Carolina ◦School of Hotel, Restaurant, & Tourism Management ◦International Tourism Research Institute  Dr. Richard Harrill (rharrill@mailbox.sc.edu)rharrill@mailbox.sc.edu ◦Sloan Foundation Travel & Tourism Industry Center  Dr. Robert Li (robertli@mailbox,sc.edu)robertli@mailbox,sc.edu

5. College of Charleston ◦Department of Hospitality and Tourism  Dr. Steve Litvin (litvins@cofc.edu)litvins@cofc.edu  Dr. Wayne Smith (smithww@cofc.edu)smithww@cofc.edu  Dr. John Crotts (crottsj@cofc.edu)crottsj@cofc.edu ◦Office of Tourism Analysis  Dr. Bing Pan (bpan@cofc.edu)bpan@cofc.edu

6. Coastal Carolina University ◦E. Craig Wall Sr. College of Business Administration ◦Resort Tourism Management and ◦Clay Brittain Jr. Center for Resort Tourism  Dr. Taylor Damonte (tdamonte@clemson.edu)tdamonte@clemson.edu ◦BB&T Center for Economic and Community Development  Mr. Gary Loftus (gloftus@coastal.edu)gloftus@coastal.edu  Dr. Donald Schunk (dschunk@coastal.edu)dschunk@coastal.edu

7. University of South Carolina Beaufort (Bluffton Campus) ◦Hospitality Management Program  Dr. Charles Calvert (calvert@uscb.edu)calvert@uscb.edu ◦LowCountry and Resort Islands Tourism Institute  Dr. John Salazar (salazar@uscb.edu)salazar@uscb.edu

8. Clemson University Food & Tourism Initiatives Teaching Research Service

9. Teaching Culinary Tourism Creative Inquiry Team ◦A collaboration between PRTM and Department of Food Science and Human Nutrition  Marge Condrasky (mcondra@clemson.edu)mcondra@clemson.edu Travel and tourism undergraduate concentration (n=100) Travel and tourism graduate program (MS, MPRTM, Ph.D.)

10. Research Thoroughbred Country Tourist Conversion and Destination Branding Study ◦Lower Savannah Council of Governments Sustainable Tourism Destination Project for Floyd and Patrick Counties in Southwestern Virginia ◦National Park Service and Blue Ridge Heritage Incorporated ◦Partnered with Clemson’s Department of Planning and Landscape Architecture and Virginia Tech

11. Research: Collaborative College of Health, Education and Human Development Tourism and Community Development Collaborative Team ◦Collaboration between:  PRTM  Department of Applied Economics and Statistics  Clemson International Institute for Tourism Research and Development  Clemson Institute for Economic and Community Development

12. Research: Collaborative Projects Building Sustainable Community-Based Economic Development and Management Linkages Between Traditional Coastal-Dependent Business and SC’s Recreation and Tourism Industry ◦South Carolina Sea Grant Consortium Rural Development RBEG Grant - Pee Dee Agritourism Initiative ◦Blake Lanford ◦USDA Development of an Action Plan to Increase the Sustainable and Regionally Appropriate Use of Natural and Historic Resources in Union County, South Carolina ◦U.S. Forest Service

13. Service Foodways and Byways: The Role of Food in Rural Tourism Marketing, Product Develop- ment and Supply Chain Management ◦My PSA Project ◦Research builds on previous PSA project on shrimp and tourism research. South Carolina National Heritage Corridor ◦Pilot test of Food Importance Scale (FAS) based on the Sajna Shenoy’s (2005) dissertation “Food Tourism and the Culinary Tourist” ◦Web and mail survey of visitors (on-going) utilizing FIS

14. Reward System Keys to working with faculty in the current fiscal climate: ◦Generates extramural funding with overhead ◦Funds faculty salary and graduate student assistantships ◦Opportunity for dissertations, thesis and projects ◦Provides learning experiences for undergraduates  Class projects  Internships ◦Results in peer reviewed publications and conference presentations ◦Media friendly

15. Thank You Questions?