1. Copyright © 2001, Prentice Hall, Inc. CHAPTER 16

2. 2Copyright ©2001 Prentice Hall, Inc. PREVIEW: is employee communication so important?  Lay-offs & downsizing have diminished employee loyalty  Big gulfs between CEOs’ and employees’ pay have created mistrust  Globalization and “intellectual capital” are becoming more valued

3. 3Copyright ©2001 Prentice Hall, Inc. R E S P E C TR E S P E C T R E S P E C T Principles of Effective Employee Communication Principles of Effective Employee Communication 1

4. 4Copyright ©2001 Prentice Hall, Inc. Honest Feedback Principles of Effective Employee Communication Principles of Effective Employee Communication 2 Too bad… Good try. Well done! Great Job!!!

5. 5Copyright ©2001 Prentice Hall, Inc. RECOGNITION Principles of Effective Employee Communication Principles of Effective Employee Communication 3 Thank you for all the hard work!

6. 6Copyright ©2001 Prentice Hall, Inc. A Voice Principles of Effective Employee Communication Principles of Effective Employee Communication 4 What if… How about… Maybe… I think…

7. 7Copyright ©2001 Prentice Hall, Inc. ENCOURAGMENT Principles of Effective Employee Communication Principles of Effective Employee Communication 5 You can do it!

8. 8Copyright ©2001 Prentice Hall, Inc. Benefits of Good Communication*  Willingness to express dissent  Visibility and proximity of management  Internal communication BEFORE external communication  Attention to clarity  Friendly tone of company  Sense of humor *As expressed by Milton Moskowitz

9. 9Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What is the key to good employee communication? CREDIBILITY CREDIBILITY

10. 10Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ How can organizations increase employee trust? ÊCommunicate early and frequently ËShare bad news as well as good ÌInvolve employees in the process

11. 11Copyright ©2001 Prentice Hall, Inc. Employee Communication Strategies Survey Employees Be Candid Be Consistent Be Innovative Personalize Communications

12. 12Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ Name two tactics for learning employee attitudes. ÊResearch ËConduct an internal communications audit

13. 13Copyright ©2001 Prentice Hall, Inc.

14. 14Copyright ©2001 Prentice Hall, Inc. When creating an Intranet, consider:  The context  Your objectives  That it’s a journalistic enterprise  How you’ll market it  Links to outside lives  Establishing active management commitment

15. 15Copyright ©2001 Prentice Hall, Inc. Employee Newsletters Let’s Discuss An editor must determine: is this publication designed to reach? kinds of articles should be featured? is the budget? is an appropriate format? is the approval process for the newsletter? frequently should we publish?

16. 16Copyright ©2001 Prentice Hall, Inc. Critique Assign Photos Edit Copy Ensure Timeliness Enforce Deadlines Format Copy Assign Stories Employee Newsletters Let’s Discuss An editor must decide how to:

17. 17Copyright ©2001 Prentice Hall, Inc. Desktop Publishing  Allows a user to control the typesetting process in-house  Provides faster turn-around for clients  Saves $$$!

18. 18Copyright ©2001 Prentice Hall, Inc. Employee Annual Reports  Chief Executive Letter  Use-of-Funds Statement  Financial Condition  Description of the Company Include:

19. 19Copyright ©2001 Prentice Hall, Inc. Employee Annual Reports  Social responsibility highlights  Organizational policy  Emphasis on people Also include:

20. 20Copyright ©2001 Prentice Hall, Inc. Another Way of Communicating With Employees Change Them Weekly Motivate People NEWS! Make Them Catching

21. 21Copyright ©2001 Prentice Hall, Inc. COMPANY VIDEO Must Be Broadcast Quality

22. 22Copyright ©2001 Prentice Hall, Inc. Use supervisors to communicate with employees Rely on the grapevine to communicate information