1. Liberal Arts: Many Paths, Endless Possibilities NACADA Annual Conference October 2014 Andy Armstrong & Vince Hernandez ©2014 Hernandez & Armstrong

2. What We’ll Cover Perceptions of Liberal Arts Education Success Stories Mobility of a Liberal Arts education Strategies to Help Students Help Themselves Scenarios

3. Perceptions of Liberal Arts

4. I’ve Heard That Before…. “My parents said……” “Will I even get a real job?” “I can make more money in…” “I don’t want to be a teacher.”

5. Negative Media Reports: Gerber, S. (2012, September 24). How Liberal Arts Colleges Are Failing America. Retrieved from http://finance.yahoo.com/news/liberal-arts-colleges-failing-america-154056435.html

6. Negative Media Reports: Fottrell, Q. (2014, May 21). (More) bad news for liberal arts majors. Retrieved from http://www.marketwatch.com/story/more-bad-news-for-liberal-arts-majors-2014-05-21

7. Negative Media Reports: Driscoll, E. (2012, January 27). What is a Liberal Arts Degree Worth These Days? Retrieved from http://www.foxbusiness.com/personal-finance/2012/01/27/what-is-liberal-arts-degree-worth-these-days/http://www.foxbusiness.com/personal-finance/2012/01/27/what-is-liberal-arts-degree-worth-these-days/

8. If They Can Do It, So Can You!

9. It’s Not All Linear

10. Hidden Gems: With a few suggestions… Giang, V. (2013, August 29). Liberal Arts Majors Need These 8 Skills To Get Ahead. Retrieved from http://finance.yahoo.com/news/liberal-arts-majors-8-skills-155700319.htmlhttp://finance.yahoo.com/news/liberal-arts-majors-8-skills-155700319.html Koba, M. (23, April 15). Why Businesses Prefer a Liberal Arts Education. Retrieved from http://www.cnbc.com/id/100642178http://www.cnbc.com/id/100642178

11. An Association of American Colleges & Universities (AAC&U) survey results: 95% hiring preference is given to innovation in the workplace 93% prefer a demonstrated capacity to think critically, communicate clearly, and Solve complex problems over an applicant’s undergraduate degree 74% recommend the AAC&U definition of a liberal arts education; Source: It Takes More than a Major: Employer Priorities for College Learning and Student Success. 2013.It Takes More than a Major: Employer Priorities for College Learning and Student Success Washington, DC: Association of American Colleges and Universities and Hart Research Associates.

12. Source: It Takes More than a Major: Employer Priorities for College Learning and Student Success. 2013.It Takes More than a Major: Employer Priorities for College Learning and Student Success Washington, DC: Association of American Colleges and Universities and Hart Research Associates.

13. Strategies to Help Students Market Themselves Pope, J. (2012, December 30). Liberal arts colleges forced to evolve with market. Retrieved from http://news.yahoo.com/liberal-arts-colleges-forced-evolve-market-154449347.htmlhttp://news.yahoo.com/liberal-arts-colleges-forced-evolve-market-154449347.html

14. Strategies to Help Students Market Themselves Source: How Liberal Arts and Science Majors Fare in Employment

15. Strategies to Help Students Market Themselves Suggested coursework: STEM classes, including “Bid Data analytics” Internships Business and Economics courses Theater Arts, specifically communication skills Professional writing skills Leadership studies Grant, K. (2013, August 13). Six college courses that help grads land jobs. Retrieved from http://www.cnbc.com/id/100642178http://www.cnbc.com/id/100642178

16. Strategies to Help Students Market Themselves Moton, Tony. (2014, July 1). The One Thing That Could Save Your Liberal Arts Degree. Retrieved from http://www.university.com/saving_a_liberal_arts_degree/ Suggested programs: Master’s in Business Administration (MBA) Master’s in Health Care Administration (MHA) Master’s in Psychology and Counseling Master’s in Education Administration

17. Strategies to Help Students Market Themselves Sharpen Career FocusKnow How To Articulate SkillsSupplement Skill Set As NeededBE PROUD! BE PASSIONATE! Adapted from Hansen, K., "Ten Ways to Market your Liberal Arts Degree" and McMullen, L., "4 Tips or Making the Most of Liberal Arts Degrees."

18. Connection with Former Students High Impact Practices Seminars Career Center Intro Courses into the Major Outreach to Prospective Students Opportunities We Currently Use

19. WHAT WOULD YOU DO? A student, comes to visit and is considering changing their major out of your Liberal Arts program because they do not believe they will be able to enter a career that he/she will be happy with both personally and professionally.

20. QUESTIONS?

21. Resources Brooks, K. (2009). You majored in what? New York: Penguin Group. Driscoll, E. (2012). What is a liberal arts degree worth these days? Retrieved on September 2, 2014 from http://www.foxbusiness.com/personal-finance/2012/01/27/what-is-liberal-arts-degree-worth-these-days/. Fottrell, Q. (2014). (More) bad news for liberal arts majors. Retrieved September 2, 2014 from http://www.marketwatch.com/story/more-bad-news-for-liberal-arts-majors-2014-05-21. Gerber, S. (2012). How liberal arts colleges are failing America. Retrieved on September 2, 2014 from http://finance.yahoo.com/news/liberal-arts-colleges-failing-america-154056435.html. Giang, V. (2013). Liberal arts majors need these 8 skills to get ahead. Retrieved on September 2, 2014 from http://finance.yahoo.com/news/liberal-arts-majors-8-skills-155700319.html. Grant, K. (2013). Six college courses that help grads land jobs. Retrieved on September 2, 2014 from http://www.cnbc.com/id/100642178. Hansen, K. (n.d.). "Ten ways to market your liberal arts degree." Retrieved on October 11, 2013 from http://www.quintcareers.com/marketing_liberal-arts_degrees.html. Humphreys, D., Kelly, P. (2013). How liberal arts and sciences majors fare in employment: A report on earning and long-term career paths. Retrieved on September 21, 2014 from http://www.aacu.org/nchems-report. It Takes More than a Major: Employer Priorities for College Learning and Student Success. 2013. Retrieved on September 2, 2014 fromIt Takes More than a Major: Employer Priorities for College Learning and Student Success http://www.aacu.org/leap/presidentstrust/compact/2013SurveySummary. Koba, M. (2013). Why Businesses Prefer a Liberal Arts Education. Retrieved on September 2, 2014 from http://www.cnbc.com/id/100642178. McMullen, L. (2011). “4 Tips for Making the Most of Liberal Arts Degrees." US News & World Report. Retrieved on October 11, 2013 from http://www.usnews.com/education/best-colleges/articles/2011/10/28/4-tips-for-making-the-most-of-liberal-arts-degrees. Moton, T. (2014). The One Thing That Could Save Your Liberal Arts Degree. Retrieved on September 2, 2014 from http://www.university.com/saving_a_liberal_arts_degree/. Pope, J. (2012). Liberal arts colleges forced to evolve with market. Retrieved on September 2, 2014 from http://news.yahoo.com/liberal-arts-colleges-forced-evolve-market-154449347.html.

22. Vince Hernandez Senior Academic Advisor II Marco L. Valadez Senior Academic Advisor I Andy Armstrong Director of Advising College of Liberal Arts