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Finding the Right Metaphor: Restructuring, Realigning, and Repackaging Today’s Research Libraries March 2010 Dr. Joan Giesecke Dean of Libraries University of Nebraska-Lincoln Libraries
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Metaphors Phrases that connect unlike items Phrases where one thing is used to designate another
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Nimble Dinosaurs
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Hail is always the size of something else
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Estimating Hail Size Pea = 1/4 inch diameter Marble/mothball = 1/2 inch diameter Dime/Penny = 3/4 inch diameter - hail penny size or larger is considered severe Nickel = 7/8 inch Quarter = 1 inch Ping-Pong Ball = 1 1/2 inch Golf Ball = 1 3/4 inches Tennis Ball = 2 1/2 inches Baseball = 2 3/4 inches Tea cup = 3 inches Grapefruit = 4 inches Softball = 4 1/2 inches
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Information Highway
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19 th Century Metaphors Warehouses for Books Antiquarian Museums Dusty places
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19 th Century Metaphors People’s University Laboratory for the Humanities Parish Churches of Literature and Education
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Early 20 th Century Metaphors Business organizations Public Utilities Department Store Values
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Late 20 th Century Metaphors Warehouse for Books Electronic Access metaphors Librarians as Activists Library as Partner Library as Place
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Metaphors to Describe Librarians Librarian as Teacher Librarian as Business Leader Librarian as Information Engineer Librarian as Information Navigators Librarian as the New Search Engine
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More Librarian Metaphors Feral Professionals Hybrid Librarians Blended Librarians Embedded Librarians Gate Keeper, Gate Way, Gate Openers
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Library as Body Part Heart of the University Circulation System Foot upon which the institution rests
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More Library Metaphors Library as Conversation
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More Library Metaphors Library as Grocery Store Library as Kitchen Library as Book store Library as Laboratory for the Humanities
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Academic Living Room
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More Library Metaphors Digital Library 2.0 Everything E- everything
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More Library Metaphors Library as Ecosystem –Mutualism and co-evolution –Rainforest of the Sea
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Metaphors at UNL Libraries Librarian as Scholar-Practitioner Digital Media Metaphors Library as Partner
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Metaphors at UNL Discovery Tool –Central Intelligence –Google meets Amazon.com
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Metaphors at UNL A group of scholar practitioners who manage the academic living room, are a publishing partner, and who bring a Google and Amazon.com experience to the search and discovery of scholarly resources to our students and faculty.
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Conclusions No perfect metaphor Ecosystem resonates with staff Partner resonates with campus
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Additional Metaphors After the talk, additional metaphors were suggested by attendees: Library as Service Black belt Librarians Knowledge Jedis
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