1. UCL PRESS Jisc: universities as e-textbook publishers

2. UNIVERSITIES AS PUBLISHERS?: OPPORTUNITIES Current textbook market flawed (monopoly by a few large commercial publishers, frequent new editions, high prices) Changes in behaviours and expectations of students New digital models emerging alongside print (greater versatility), and new business models emerging alongside traditional university presses Can universities offer an alternative model? Some are trialling this but still very new eg. SUNY Benefits of Open Access publishing are wide dissemination of research, best model for students and academics The university can reassert its role in the research workflow through publishing

3. CHALLENGES Competing with major textbook publishers who have huge resource and years of expertise Competing for authors who could publish elsewhere and earn a royalty Publishing skills within organization? Or need to partner? Business model is still unclear Challenge of funding the author, publication, research, production costs

4. UCL PRESS: BACKGROUND UCL Press re-established at UCL in 2014 Will publish scholarly research in both Open Access and print form Scholarly monographs, textbooks, edited collections and journals. All subject areas and disciplines. As well as free PDFs and standard ebook outputs the Press will publish enhanced ebooks with embedded rich media and scholarly functionalities These will use browser-based technology (HTML5) and apps

5. UCL PRESS BUSINESS MODEL Set up as an Open Access press from the outset; all books will be available on UCL Discovery (UCL’s online repository) Funding from university research budget Revenue streams include sales from hard copy books, Book Publication Charges (BPCs) from non-UCL authors, grants and subventions Its main purpose is the open and free dissemination of scholarly research, and to support teaching and learning

6. LICENSING MODEL There are a range of models offered under a Creative Commons licence from the least restrictive, CC-BY, which allows others to distribute, remix, tweak, and build upon a work, as long as they credit the rightsholder(s) for the original creation CC-BY-NC chosen for these projects, which restricts commercial use of the original text Not ‘ND’ in order to permit re-use of the text in teaching situations Most arts and humanities authors prefer the most restrictive licence

7. PARTNERSHIP WITH JISC UCL Press was selected (along with three other HEIs) to participate in the three-year ‘Institution as e-Textbook Publisher’ project The Press will produce two e-textbooks, in the subject areas of Public Archaeology and Plastic Surgery. Business model: Both will be available in Open Access as enhanced e-textbooks with a range of functionalities Licencing: CC-BY-NC Benchmarking and reporting on measures of success throughout the project

8. THE BOOKS: 1 Public Archaeology edited by Gabriel Moshenska Based on the long-standing programme of undergraduate and graduate teaching in public archaeology at UCL Institute of Archaeology Takes into account the growth of scholarship and pedagogy in public archaeology around the world Individual chapters cover themes that connect archaeology to the wider world, eg trade in illicit antiquities and the use of digital media in public engagement Chapters will be handbook entries rather than research papers Written at a level suitable for advanced undergraduate or MA students Striking illustrations and boxed case studies throughout Provides a systematic overview of all the key themes in public archaeology

9. THE BOOKS: 2 Burns and Reconstructive Surgery edited by Deepak Kalaskar (Royal Free, UCL) Detailed overview of reconstructive plastic surgery and its sub- specialties Comprehensive introduction to this vast topic Contributions from well-known and highly specialised consultant plastic surgeons Only book which covers military plastic surgery Most other books on the subject are either too specialised or focus on one speciality Highly illustrated Dr Kalaskar heads MSc in Burns, Plastic and Reconstructive surgery at UCL, a course oriented towards future plastic surgeons interested in research

10. TECHNOLOGY YUDU will produce the ebooks. Well-known tech developer with clients including Cambridge UP, Wiley Enhanced functionality will include audio, video, highlighting, note-taking, share, sync personal annotated versions across devices, hyperlinks, extracts for reading lists, VLEs Enhanced version made available in HTML 5 and in an app Compatible with Android and iOS The ebooks will meet the requirements of being reusable, accessible, interoperable and durable

11. PRINCIPLES Re-usability Ability to cut and paste texts, transfer to reading lists, XML format for adaptation to different electronic formats Accessibility Meets HEI requirements Available as Open Access – free to everyone Interoperability Ability to view on a range of devices, to sync across devices and save annotated versions Durability Fully archived

12. PROMOTION Course adoption Freely available to students on the relevant courses, marketed to similar courses around the world MOOCS/VLEs Made available for UCL’s MOOCS and VLEs Social media UCL Press, students and the books’ authors to promote widely on social media and subject specific forums UCL Press promotion Promotion on website and in publications catalogue Traditional channels Print and ebook made available through retailers and ebook distributors, library suppliers etc

13. REPORTING Measures of success Student feedback Author feedback Usage statistics derived from the app and from UCL’s repository Sales figures for commercial versions Social media attention Course adoption figures

14. THANK YOU Lara Speicher Publishing Manager UCL Press l.speicher@ucl.ac.uk