1. Lets do it…… lets do it digital 1 arild.hellgren@nrk.no

2. Norway  Fjords  Mountains A

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4.  Far north  Big distances Rome Rome Oslo Oslo Hammerfest Hammerfest Arctic circle Norway

5.  Norwegian Public Service Broadcaster  Financed by licence fee  No commercials  Monetising ≈ Happy end users  3 600+ employees  3 main TV channels from Oslo  13 regional stations  12 radio chanels NRK

6. NTV startede in Norway in 2005  Owned by NRK,TV2 and Telenor  Mandate  Coordinate and implement information on the transition to digital TV in Norway  Act as operator in the commercial DTT-network  First Transmitter on air in 1.9 2007  Analog swich of 1.12 2009  PR, marketing/campaigns, web/social media

7. 2007 Q1Q2Q3Q4 2008 Q1Q2Q3Q4 2009 Q1Q2Q3Q4 2010 Q1Q2Q3Q4 Ø stfold Telemark Aust Agder Vest Agder Sogn & Fjordane Nordland Troms Finnmark DTT plan for Norway 18.9 11.10 01.10 11.10 08.10 08.11 05.11 08.11 Hedmark Oppland 08.11 S ø r Tr ø ndelag Nord Tr ø ndelag 08.11 01.11 =Tenning av Basisnett 6.9 1.9 =Analog slukking 20.5 4.3 29.4 02.09 uke 6 28.10 30.09 02.09 uke 45 uke 23 28.10 uke 45 uke 48 11.10 Oslo/Akershus Rogaland Hordaland Buskerud Vestfold M ø re & Romsdal

8. 8 Bilding the contry

9. Digitalradio Norway  Owned by P4 and NRK  Mandate  Coordinate and implement information on the transition to digital radio in Norway  Act as operator in the commercial DAB-network  Website: www.radio.no  Primary arenas  PR, marketing/campaigns, web/social media Digital radio – still radio, just better

10. Business model for DAB in Norway Other broadcasters One multiplex (90% coverage) One multiplex (99.5% coverage) Digital radio – still radio, just better

11. Early DAB history  The first DAB test transmissions in Norway 1994  ”NRK Classical” channel launched in 1995  Both P4 and NRK involved from the beginning  Motivation  Possibility of simpler regulatory system with DAB  Modernization radio, ”follow the CD”  Cooperation between public and commercial sector established from the beginning  Crucial in later stages, to achieve proper conditions for transition from FM to DAB Digital radio – still radio, just better

12. Do we need to go digital? Digital radio – still radio, just better

13. Added competition Digital radio – still radio, just better

14. Digital Radio “is Green” 3 radio stations via FM: 20 million NOK in electricity 13 radio stations via DAB+ <10 million NOK in electricity 3 stations, NRK FM transmitters : 2000 13 stations, NRK DAB transmitters : 765 14

15. Why not FM and DAB?  Norway  5 mill inhabitants, but similar cost of radio distribution as that of the UK FM (5ch)DAB (40ch) FM + DAB

16. The lack of radio's basic properties Accessibility Mobility Simplicity Free use Digital radio – still radio, just better Why not just use internet?

17. Conditions to shut off FM  Coverage (January 2015)  99.5% for NRK  90% for commercial radio  50% of the daily radio listeners must tune in on a digital platform daily (before 2015)  DAB, the internet or digital tv  Reassonably priced, well functioning car adaptors  There must be added value by converting to DAB  Planned FM shut-off is Jan. 2017 (11.01 11am) Digital radio – still radio, just better

18. DAB user advantages  More channels for more listeners vs.FM  Minimum of 13-15 channels  Better mobile reception  Apprx. 40% of the listening is in-car  Modern user interface and features  Auto setup, display info, mobile TV, ….  Simple to use Digital radio – still radio, just better

19. Development of digital platforms  DAB shows clear increase in daily usage  Digital TV and internet almost status quo  ”Radioplayer” for internet has just been introduced  (we can’t count the same listner twice)

20. DAB network roadmap 20152013201220142016 2017 201820192011 White paper on digital radio set FM shut down to 2017 Broadcasters signed network-building contracts. Construction work started May 2012. 80% 90% 99.5% DAB coverage : 99.5% Checkpoint for FM shutoff conditions -coverage -listening -car adaptors -value added Checkpoint for FM shutoff conditions -coverage -listening -car adaptors -value added 90% 80% 90 % FM shut-down NRK Commercial Alternatvie FM shut- down Digital radio – still radio, just better

21. DAB multiplexes  1 Regional network (NRK)  National coverage  1 National network (Commercial)  1 additional national network (Commercial)  No roll out planned as of today  37 local networks  Some areas now under study for roll-out  Oslo/Akershus first Digital radio – still radio, just better

22. General targets Main target A full transition to digital broadcast early 2017 Move listeners from analogue to digital platforms 50% of all listeners daily using digital platform by 2015 Increase sales of home- and in-car digital radios to support digital listening Increase digital listening over all platforms, including the internet and over digitalTV (achieve 50% as soon as possible) Meet the requirements from the White Paper Coverage: 90% commercial / 99.5% public broadcaster 50% of listeners daily use digital Well functioning, reassonably priced in-car adaptors Value added for the listener Digital radio – still radio, just better

23. Easy… just do it arild.hellgren@nrk.no