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SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce
What Is Electronic Commerce? Growth of E-Commerce
Types of E-Commerce u Business to Consumer (B2C) u Business to Business (B2B) u Business to Government (B2G) u Consumer to Consumer (C2C) u Consumer to Business (C2B)
E-Commerce Models Brokers _________ Model Infomediary Model ___________Model Manufacturer Model Affiliate Model ___________ Model Subscription Model _______ Model
Advantages of E-Commerce _______ Markets Maximize _______ Relationships Create _______ Services _______ Costs
Problems with E-Commerce Security Concerns Authentication Access _______ or authorization Data integrity Copyright and _______ Property Threats Payment systems E- cash E – _______ Smart Cards Credit & Debit cards Paypal
Planning a Website Identify Objectives - level 1, level 2, or level 3 Strategies for Website Development - buy a ready made solution stores onlinestores online - rent space in a network based e- commerce solution Yahoo storesYahoo stores - build the system from scratch
Choosing a Web Host Types of Hosts - Shared Hosting - _______ Hosting - Colocated Hosting Advantages of Using a Web Host
Attracting Customers to the Website Register With a _______ Engine Request Links on Industry Sites Include URL on _______, Business Cards and Literature Request Reciprocal Links Issue News _______ Capture Visitor E-mail Addresses
Attracting Customers to the Website (cont.) Publish an _______ Newsletter Set Up a _______ in the E-mail Program Promote the Site in Mailing Lists and News Groups Begin an _______ Program
Concept Checks 1. What activities does e-commerce encompass ? 2. Why is market expansion a popular use for e-commerce? 3. When developing a security policy, what concerns should be addressed ? 4. What are the different payment systems available to e-commerce?
Concept Checks 5. When developing a website what are some important aspects to consider? 6. What are the methods of attracting customers to a website?
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