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Kompetentny ekonomista i logistyk- sukces na rynku edukacyjno – zawodowym! Człowiek – najlepsza inwestycja! Projekt współfinansowany ze środków Unii Europejskiej.

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Presentation on theme: "Kompetentny ekonomista i logistyk- sukces na rynku edukacyjno – zawodowym! Człowiek – najlepsza inwestycja! Projekt współfinansowany ze środków Unii Europejskiej."— Presentation transcript:

1 Kompetentny ekonomista i logistyk- sukces na rynku edukacyjno – zawodowym! Człowiek – najlepsza inwestycja! Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki Biznesplan Business plan Imię i nazwisko: Iwona Stafiej Grupa projektowa: IV Trener: Cesar Alcibar Martinez

2 Business plan A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. business Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timeframe. Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

3 Audience Business plans may be internally or externally focused. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals. With for- profit entities, external stakeholders include investors and customers. [2] External stake-holders of non-profits include donors and the clients of the non-profit's services. [3] For government agencies, external stakeholders include tax- payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the World Bank, various economic agencies of the United Nations, and development banks.stakeholdersinvestors customers [2] donors [3]International Monetary Fund World BankUnited Nationsdevelopment banks Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

4 Content Business plans are decision-making tools. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan represents all aspects of business planning process declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. A business plan is a summary of those disciplinary plans. Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

5 Presentation formats The format of a business plan depends on its presentation context. It is not uncommon for businesses, especially start-ups to have three or four formats for the same business plan: an "elevator pitch" - a three minute summary of the business plan's executive summary. This is often used as a teaser to awaken the interest of potential funders, customers, or strategic partners.elevator pitch an oral presentation - a hopefully entertaining slide show and oral narrative that is meant to trigger discussion and interest potential investors in reading the written presentation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may also be included. Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

6 Presentation formats a written presentation for external stakeholders - a detailed, well written, and pleasingly formatted plan targeted at external stakeholders. an internal operational plan - a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others. Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

7 Cost overruns and revenue shortfalls Cost and revenue estimates are central to any business plan for deciding the viability of the planned venture. But costs are often underestimated and revenues overestimated resulting in later cost overruns, revenue shortfalls, and possibly non- viability. During the dot-com bubble 1997-2001 this was a problem for many technology start-ups. However, the problem is not limited to technology or the private sector; public works projects also routinely suffer from cost overruns and/or revenue shortfalls. The main causes of cost overruns and revenue shortfalls are optimism bias and strategic misrepresentation. Reference class forecasting has been developed to reduce the risks of cost overruns and revenue shortfalls and thus generate more accurate business plans.cost overrunsrevenue shortfallsdot-com bubbleoptimism biasstrategic misrepresentationReference class forecasting Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

8 Open business plans Traditionally business plans have been highly confidential and quite limited in audience. The business plan itself is generally regarded as secret. However the emergence of free software and open source has opened the model and made the notion of an open business plan possible.free softwareopen sourceopen business An open business plan is a business plan with unlimited audience. The business plan is typically web published and made available to all. In the free software and open source business model, trade secrets, copyright and patents can no longer be used as effective locking mechanisms to provide sustainable advantages to a particular business and therefore a secret business plan is less relevant in those models.trade secrets copyrightpatents While the origin of the open business plan model is in the free software and Libre services arena, the concept is likely applicable to other domains.Libre services Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

9 Not for profit businesses The business goals may be defined both for non-profit or for- profit organizations. For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit, as well as government agency business plans tend to focus on the "organizational mission" which is the basis for their governmental status or their non-profit, tax-exempt status, respectively although non-profits may also focus on optimizing revenue.non-profit The primary difference between profit and non-profit organizations is that "for-profit" organizations look to maximize wealth versus non-profit organizations, which look to provide a greater good to society. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue).revenue Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki

10 Satires The business plan is the subject of many satires. Satires are used both to express cynicism about business plans and as an educational tool to improve the quality of business plans. For example, Five Criteria for a successful business plan in biotech uses Dilbert comic strips to remind people of what not to do when researching and writing a business plan for a biotech start-up. Scott Adams, the author of Dilbert, is an MBA graduate (U.C. Berkeley) who sees humor as a critical tool that can improve the behavior of businesses and their managers. [12] He has written numerous critiques of business practices, including business planning. The website Dilbert.com - Games has a mission statement generator that satirizes the wording often found in mission statements. His book The Dilbert Principle – A Cubicles Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions discusses the foibles of management and their plans as depicted in the Dilbert comic strips by Scott Adams.Five Criteria for a successful business plan in biotechDilbertMBAU.C. Berkeley [12]Dilbert.com - GamesThe Dilbert Principle – A Cubicles Eye View of Bosses, Meetings, Management Fads & Other Workplace AfflictionsDilbertScott Adams In the article "South Park's" Investing Lesson, The Motley Fool columnist "Fool on the Hill" uses the Underpants Gnomes to illustrate the fallacy of focusing on goals without a clear implementation strategy. The Underpants Gnomes episode satirizes the business plans of the Dot-com era."South Park's" Investing LessonThe Motley FoolUnderpants GnomesDot-com Projekt współfinansowany ze środków Unii Europejskiej w ramach Programu Operacyjnego Kapitał Ludzki


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