2 E-commerce(EC) VS. E-business E- commerce(EC): describes the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet.E-business: refers to a broader definition of EC, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting e-learning, and conducting electronic transactions within an organization.
8 Benefits of E-commerce To Organizationnational and international marketseliminates marketing distribution channelsDecreases the costsproduct customization and reduces inventory costsLowers telecommunications costsHelps some small businessesEnables a very specialized niche market
9 Benefits of E-commerce To Customerconduct quick online searches and comparisonsmore choices24 hours a day, from almost any locationcustomized productswork and study at home.electronic auctionsexchange ideas and compare experiences
10 Benefits of E-commerce To Societyless road traffic and lower air pollutionincreasing peoples standard of livingdeveloping countries and rural areas to enjoy products and servicesFacilitates delivery of public services
13 AUCTIONS AND BARTERING Electronic Auctions(E-Auctions) An auction is a market mechanism by which sellers place offers and buyers make sequential bidsBarteringRelated to auctions is electronic bartering, the exchange of goods or services without a monetary transaction.
14 Major Types of Auction Forward Auction Many potential buyers Reverse AuctionsOne buyer
15 Major categories of B2C applications Electronic Retailing:Storefronts Specialized(persianFlora.ir)General(walmart)Malls referral malls (kharidgroohi.com)Mall organizers (store.yahoo.com)
16 Major categories of B2C applications 2. Service Industries Online:bankingtrading of securities (stocks, bonds)job matchingtravel servicesreal estates
26 Tips for Safe Electronic Shopping ● Look for reliable brand names at sites ● Call up and quiz the employees about the sellers. ● Investigate how secure the seller’s site is by examining the security procedures and by reading the posted privacy notice. ● Examine the money-back guarantees, warranties, and service agreements. ● Compare prices to those in regular stores. Too- low prices are too good to be true, and some “catch” is probably involved.
27 Tips for Safe Electronic Shopping ● Ask friends what they know. Find testimonials and endorsements in community sites and well- known bulletin boards. ● Find out what your rights are in case of a dispute. ● Consult the National Fraud Information Center (fraud.org). ● Check consumerworld.org for a listing of useful resources.