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E-business & E-Commerce chapter 5

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1 E-business & E-Commerce chapter 5
Noosha Safahani

2 E-commerce(EC) VS. E-business
E- commerce(EC): describes the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet. E-business: refers to a broader definition of EC, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting e-learning, and conducting electronic transactions within an organization.

3 E-Business E-Commerce

4 Pure VS. Partial EC Product (service) sold Process
Delivery agent (or intermediary)


6 Types of E-Commerce Business-to-business (B2B) Collaborative commerce (C-commerce) Business-to-consumers (B2C) Consumers-to-businesses (C2B) Consumer-to-consumer (C2C) Intrabusiness (intraorganizational) commerce Government-to-citizens (G2C) and to others Mobile commerce (m-commerce)

7 The scope of E-commerce

8 Benefits of E-commerce
To Organization national and international markets eliminates marketing distribution channels Decreases the costs product customization and reduces inventory costs Lowers telecommunications costs Helps some small businesses Enables a very specialized niche market

9 Benefits of E-commerce
To Customer conduct quick online searches and comparisons more choices 24 hours a day, from almost any location customized products work and study at home. electronic auctions exchange ideas and compare experiences

10 Benefits of E-commerce
To Society less road traffic and lower air pollution increasing peoples standard of living developing countries and rural areas to enjoy products and services Facilitates delivery of public services

11 Limitations of E-Commerce

12 Limitations of E-Commerce

Electronic Auctions(E-Auctions) An auction is a market mechanism by which sellers place offers and buyers make sequential bids Bartering Related to auctions is electronic bartering, the exchange of goods or services without a monetary transaction.

14 Major Types of Auction Forward Auction Many potential buyers
Reverse Auctions One buyer

15 Major categories of B2C applications
Electronic Retailing: Storefronts Specialized( General(walmart) Malls referral malls ( Mall organizers (

16 Major categories of B2C applications
2. Service Industries Online: banking trading of securities (stocks, bonds) job matching travel services real estates

17 E-commerce consumer behavior model

18 The Consumer Decision-Making Process
1. A Generic Purchasing-Decision Model identification need information search evaluation of alternatives Purchase and delivery after-purchase evaluation

19 The Consumer Decision-Making Process

20 How Market Research Finds What Customers Want?
Asking customers what they want Tracking customer activities on the web

21 Advertising Methods Banners Pop-up & Pop-under E-mails
Electronic Catalogues & Brochures posting advertising in chat rooms (newsgroups) Internet Radio & TV

22 IntraBusiness Business to Its Employees (B2E) Commerce
E-Commerce Between and Among Units Within the Business E-Commerce Between and Among Corporate Employees

23 E-Government applications
Government to-Citizens (G2C) Government-to-Business (G2B) Government-to-Government (G2G)

24 Customer to Customer E-Commerce
C2C Auctions Classified Ads Personal services

25 E-Commerce Services

26 Tips for Safe Electronic Shopping
● Look for reliable brand names at sites ● Call up and quiz the employees about the sellers. ● Investigate how secure the seller’s site is by examining the security procedures and by reading the posted privacy notice. ● Examine the money-back guarantees, warranties, and service agreements. ● Compare prices to those in regular stores. Too- low prices are too good to be true, and some “catch” is probably involved.

27 Tips for Safe Electronic Shopping
● Ask friends what they know. Find testimonials and endorsements in community sites and well- known bulletin boards. ● Find out what your rights are in case of a dispute. ● Consult the National Fraud Information Center ( ● Check for a listing of useful resources.

28 Case:

29 Case: ● Asset disposal analysis ● Detailed sales offering ● Targeted market outreach ● Event coordination ● Sales implementation


31 Case: 7.500$ $



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