1. ECO 120 - Global Macroeconomics TAGGERT J. BROOKS

2. Module 05 SUPPLY AND DEMAND INTRODUCTION

3. Supply and Demand: A Model of a Competitive Market  A competitive market :  Many buyers and sellers  Same good or service  The supply and demand model is a model of how a competitive market works.

4. Supply and Demand: A Model of a Competitive Market  Five key elements:  Demand curve  Supply curve  Demand and supply curve shifts  Market equilibrium  Changes in the market equilibrium

5. The Demand Schedule and the Demand Curve  A demand schedule shows how much of a good or service consumers will want to buy at different prices. 7.1 7.5 8.1 8.9 10.0 11.5 14.2 Price of coffee beans (per pound) Quantity of coffee beans demanded (billions of pounds) 1.75 1.50 1.25 1.00 0.75 0.50 $2.00 Demand Schedule for Coffee Beans

6. The Demand Schedule and the Demand Curve A demand curve is the graphical representation of the demand schedule; it shows how much of a good or service consumers want to buy at any given price. 70911151317 $2.00 1.75 1.50 1.25 1.00 0.75 0.50 Quantity of coffee beans (billions of pounds) Demand curve, D As price rises, the quantity demanded falls Price of coffee bean (per gallon)

7. Shifts of the Demand Curve  An increase in the population and other factors generate an increase in demand – a rise in the quantity demanded at any given price. 7.1 7.5 8.1 8.9 10.0 11.5 14.2 8.5 9.0 9.7 10.7 12.0 13.8 17.0 in 2002in 2006 $2.00 1.75 1.50 1.25 1.00 0.75 0.50 Price of coffee beans (per pound) Quantity of coffee beans demanded (billions of pounds) Demand Schedules for Coffee Beans

8. Shifts of the Demand Curve  This is represented by the two demand schedules:  One showing demand in 2002, before the rise in population.  The other showing demand in 2006, after the rise in population. 7.1 7.5 8.1 8.9 10.0 11.5 14.2 8.5 9.0 9.7 10.7 12.0 13.8 17.0 in 2002in 2006 $2.00 1.75 1.50 1.25 1.00 0.75 0.50 Price of coffee beans (per pound) Quantity of coffee beans demanded (billions of pounds) Demand Schedules for Coffee Beans

9. Shifts of the Demand Curve A shift of the demand curve is a change in the quantity demanded at any given price, represented by the change of the original demand curve to a new position, denoted by a new demand curve. Increase in population  more coffee drinkers Increase in population  more coffee drinkers Price of coffee beans (per gallon) 70911151317 $2.00 1.75 1.50 1.25 1.00 0.75 0.50 D 1 D 2 Demand curve in 2006 Demand curve in 2002 Quantity of coffee beans (billions of pounds)

10. Movement Along the Demand Curve 78.19.70 10 151317 $2.00 1.75 1.50 1.25 1.00 0.75 0.50 D 1 D 2 AC B A shift of the demand curve… … is not the same thing as a movement along the demand curve Price of coffee beans (per gallon) Quantity of coffee beans (billions of pounds) A movement along the demand curve is a change in the quantity demanded of a good that is the result of a change in that good’s price.

11. Shifts of the Demand Curve Price Quantity D 3 D 1 D 2 Increase in demand Decrease in demand A “ decrease in demand ”, means a leftward shift of the demand curve: at any given price, consumers demand a smaller quantity than before. (D1  D3) An “ increase in demand ” means a rightward shift of the demand curve: at any given price, consumers demand a larger quantity than before. (D1  D2)

12. Understanding Shifts of the Demand Curve  Changes in the Prices of Related Goods  Substitutes : Two goods are substitutes if a fall in the price of one of the goods makes consumers less willing to buy the other good.  Complements : Two goods are complements if a fall in the price of one good makes people more willing to buy the other good.

13. Understanding Shifts of the Demand Curve  Changes in Income  Normal Goods : When a rise in income increases the demand for a good - the normal case - we say that the good is a normal good.  Inferior Goods: When a rise in income decreases the demand for a good, it is an inferior good.

14. Understanding Shifts of the Demand Curve  Changes in Tastes  Changes in Expectations

15. Individual Demand Curve and the Market Demand Curve D Darla D Dino 00102030200 $2 1 1 1 304050 D Market (a) Darla’s Individual Demand Curve (b) Dino’s Individual Demand Curve (c) Market Demand Curve Price of coffee beans (per pound) Quantity of coffee beans (pounds) The market demand curve is the horizontal sum of the individual demand curves of all consumers in that market.