1. Masculinity, Manliness, and Magazines: Conflicting Roles of Masculinity By: Maura Imel

2. Topic: Masculinity Focus: Conflicting ideas of Manliness Methods: In-depth Interviews, Survey, & Content Analysis Target of Analysis: ESPN the Magazine, GQ Magazine, & Men’s Health Magazine Goals/Themes: The general public is presented with conflicting images of gender roles, which construct our realities and cultural language whether or not we agree with them. The new consumer-males- are manipulated into accepting these conflicting ideas of manliness.

3. Method 1: Content Analysis -GQ and Men’s Health magazines -Comparison of advertisements, spreads, and topic of articles Top 3 most frequent Advertisements: -Cologne 20 % (MH) vs. Clothing 29% (GQ) -Clothing 18 % (MH) vs. Watches 16% (GQ) -Watches 15 % (MH) vs. Cologne 15 % (GQ)

4. Men’s Health October ‘12 Cover

5. Method 2: Survey -Print survey asking 4 different questions -Ages ranged from 18-22 years old -64% of the respondents were males -36% of the respondents were females

6. Images on Survey