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Organizational Structure of Tourism

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Presentation on theme: "Organizational Structure of Tourism"— Presentation transcript:

1 Organizational Structure of Tourism
National Tourism Organization State tourism secretariat Government agency within larger department Quasi-public tourism agency Private industry model

2 NTO’s Mission Increase employment Stimulate investment
Improve standard of living Maximize foreign exchange Promote sustainable tourism development Preserve natural areas through tourism Protect and preserve cultural heritage Develop social impact assessment models Maximize social benefits through increased tourism

3 Government Role in Development
Active Own businesses Tax incentive Other legislation Passive Indirect through legislation passed for another purpose Land management practices

4 Regionalization Combines resources for more effective development
Increase marketing effectiveness (Mississippi Valley Partners) Establish and Identity and Image Bring public and private interests together

5 Types of Regional Organizations
Public Private Quasi public Product specific Multi-state or Multi-city

6 Funding Room Tax Membership dues Attraction taxes Food and Drink
Entertainment (gambling) Special use (sporting goods) Airline (departure, visa) Gas taxes

7 Community Level CVB Chamber DMO

8 Reasons for Community Organization
Accepting Change Resource Analysis Community Awareness Industrial Legitimacy Opportunity Recognition Cooperation, Communication and Compromise

9 What should a community organization do?
Budget and Finance Communication Education and Training Research and Data Collection Promotion

10 DMO Outputs Inventory Analysis Visitor Profiles Establish Use zones
Delineate distinctive features Plot critical zones Establish use objectives Formulate an Action Plan Initiate Limits of Acceptable Change Process

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