Typography Basics Leading space between lines Adj
Typography Basics Leading space between lines vs Linespace space between lines plus (+) size of type Adj
Typography Basics Leading space between lines vs Linespace space between lines plus size of type You use “leading” to move from one line to next! Adj
Types of Leading (Linespace) Absolute Leading 12 pts over 14 pts Auto Leading 12 pts over auto Set Solid 12 pts over 12 pts
Typography Basics Letter Spacing space between each letter Adj A by
Typography Basics Letter Spacing space between each letter vs Word Spacing space between each word Both affected by kerning or tracking controls Adj A by
Typography Basics Kerning Adjust space between 2 characters Tracking Adjust space between multiple characters Adj A by
Typography Basics Alignment/Format Flush Left Flush Right Centered Justified Forced Justified
Typography Basics Fonts Family name of Type Helvetica, Avant Garde, Palatino, Times Characteristics Plain, Bold, Italic, Shadow Legibility is priority one! Font is a Typeface of specific style and size. Examples??
Typography Tips Line length Wide of the columns of type Too long a line, harder to move to next line Don’t center large amount of type Two fonts is enough! Too many fonts can compete for attention Combine Serifs with San Serifs Choice correct font for the topic
Fonts Papyrus Brush Futura Bauhaus 93 Apple Casual Baskerville American Typewritter Curlz MT Pick Six of These Fonts Think of an appropriate company, slogan or purpose for each font, and tell why.