1. 1 Changing Approaches to Strategy --- Community Functionality GBN Australia Stuart Henshall

2. 2 A strategic conversation around inventing new marketspace Technology is creating a new virtual continent. No longer limited by physical space potentially an unlimited number new business models may reside here. New networks are emerging. As learning accelerates whole systems are changing. New strategies and approaches to markets for organisations are required

3. 3 Will approaches to market change? C2C / P2P Real-time Privacy / Permission Value Optimization Operational Efficiency Customers Product Operational Community Market Connectivity

4. 4 Many to One C2B Many to Many C2C One to Many B2C End to End B2B Supply Driven Old World Customer - Led New World 20002010? Napster consumers are learning faster than the industry Are new players from a customer-led world likely to reinvent your market?

5. 5 “Functionalities” the DNA for tomorrow’s strategist! Functionalities are the DNA which enable the business to interact with its customers Just as the different genomes contribute to success or failure of an animal species so it is with these business models – only life and death is faster!

6. 6 Functionalities around the online auction market Categor- ization Feedback Browsing Reporting Realtime Auctions Forums Search Regis- tration Pass- words Safe Harbor Person- alization Privacy Policy Appraisals Auction News Links all Auctions Counters Rates Compar- isons Anywhere Mail Contact E-Post- cards www.auctionwatch.com www.ebay.com Ebay pioneers the market. Massive number of new entrants Auctionwatch links auctions Simplifies search and find function Payment Systems

7. 7 Functionalities for emerging marketspace Deconstruct any internet business into its component functionalities and show how the “genes” combine to create the business and thus its value. Competitors with more of the right genes will ultimately destroy businesses with inferior DNA. Possible clues for the investor and manager.

8. 8 New strategy questions? - asked about community What is your community network proposition for value creation? What holds it together? Which new start-up or functionality do you admire the most? Why? What is the unique combinatorial that makes you different? What is unique about this market? How do you facilitate learning and knowledge creation? How do you build alliances and further partnerships? Why would others prefer to join rather than compete? Where is the personal time invested, that enables the community to expand its connectivity?