1. Social Statistics S519: Evaluation of Information Systems

2. Social Statistics Statistics describes a set of tools and techniques for describing, organizing and interpreting information or data. Do we need statistics? When and Why? 2

3. Why we need statistics Everybody relies on data in one way or another: – corporate presidents decide company policy based on quarterly sales figures – politicians decide on campaign strategy based on polls – teachers decide grading curves based on a bell curve – you and I decide whether to smoke or not based on health records of other people Therefore, we need a comprehensive and understandable way to deal with data: Statistics is the study of making sense of data. 3

4. Descriptive statistics Used to organize and describe the characteristics of a collection of data 4

5. Descriptive statistics How can you describe this table? 5 NameGenderMajorAgeScore SaraFemaleLIS27A RichardMalePsychology30C AndreaMaleEducation33B EmilyFemaleLanguage25B BillMaleLIS28C LeoFemalePsychology26A LizFemaleLIS26B AliceFemaleLIS28C StevenMalePsychology24C JeffMaleLIS30B

6. Inferential statistics Make inferences from a smaller group of data to a possible larger one – Sample: a smaller group of data – Population: the whole group of a certain subject 6

7. Population & Sample  population  the set of all photographs of Mars  the set of heights of people in the US Army  the set of all measurements of water quality taking from the Hudson river  the set of all problems that can be solved using statistics.  sample  the pictures selected from a specific region of Mars  the heights of people in a particular division of the US Army  the set of water measurements of the Hudson River taken on 7/24/2009  the statistical problems we are solving in this class 7

8. Steps for statistical analysis Problem definition what is the population of interest, and what are the variables that are to be investigated Data collection describe and select the sample from the population Data analysis make some statistical inferences from the sample about the population Analysis Reporting report the inference together with a measure of reliability for the inference where we use the term variable to mean a characteristic or property of an individual population where the observations can vary. 8

9. An example  Example: A tax auditor is responsible for 25,000 accounts. How many accounts are in error?  Defining the problem: The entire population consists of all 25,000 accounts. Our goal is to obtain a reasonable estimate for the number of accounts that are, in all likelihood, in error. Our variable x counts whether an account is in error.  Data collection and summary: The auditor decides to select 2000 accounts at random, tests each of these, and finds that 84 of them are in error.  Data analysis: In this case, the likely theory involves computing 84/2000 = 4.2%.  Analysis reporting: Based on our data analysis we infer that approximately 4.2% of the accounts will be in error. 9

10. Tools Excel Excel Toolpak SPSS/PASW 10

11. Excel Toolpak (1) 1.Click the Microsoft Office Button, and then click Excel Options. 2.Click Add-Ins, and then in the Manage box, select Excel Add-ins. 3.Click Go. 4.In the Add-Ins available box, select the Analysis ToolPak check box, and then click OK. 5.If you get prompted that the Analysis ToolPak is not currently installed on your computer, click Yes to install it. 6.After you load the Analysis ToolPak, the Data Analysis command is available in the Analysis group on the Data tab. 11

12. Excel Toolpak (2) Powerful, reliable, accessible, easy, and free 12

13. Formula OperatorSymbolExampleWhat it does Addition+=2+5Adds 2 and 5 Subtraction-=5-3Subtracts 3 from 5 Division/=10/5Divides 10 by 5 Multiplication*=2*5Multiplies 2 times 5 Power of^=4^24 power of 2 13 How does it work in Excel?

14. Basics of a Spreadsheet So let's get started digging into what makes a spreadsheet work. Spreadsheets are made up of: – columns – Rows – cells In each cell there may be the following types of data: – text (labels) – number data (constants) – formulas (mathematical equations) 14

15. Column 15

16. Row 16

17. Cell 17

18. Types of Data data typesexamplesdescriptions LABELName or Wage or Daysanything that is just text CONSTANT5 or 3.75 or -7.4any number FORMULA=5+3 or = 8*5+3math equation 18 ALL formulas MUST begin with an equal sign (=).

19. Formulas – SUM The Sum function takes all of the values in each of the specified cells and totals their values. The syntax is: =SUM(first value, second value, etc) 19

20. Formulas – AVERAGE The average function finds the average of the specified data. The syntax is as follows =Average(first value, second value, etc.) 20

21. Formulas – MAX/MIN MAX: This will return the largest (max) value in the selected range of cells. MIN: This will return the smallest (Min) value in the selected range of cells. 21

22. Formulas – COUNT This will return the number of entries (actually counts each cell that contains number data) in the selected range of cells. 22