1. CET: Center for Entrepreneurship &Technology
Patent Engineering
IEOR 190G
CET: Center for Entrepreneurship &Technology
Week 8
Dr. Tal Lavian
(408)
321 Haviland
Mondays 4:00-6:00
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

2. Week 8: Coffee Sleeve Project
REVIEW
Obviousness
A patent may not be obtained if the differences between the subject matter sought to be patented and the prior art are such that the subject matter as a whole would have been obvious at the time the invention was made to a person having ordinary skill in the art
The invention must provide one or more NEW and UNEXPECTED results
The obviousness standard prevents the patenting of relatively insignificant differences between the invention and the prior art
Credit given to Professor Roberta J. Morris, of Stanford University Law School, for much of the information
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

3. Anticipation and Obviousness
REVIEW
Anticipation and Obviousness
2. What else matters besides <Prior Art>?
Anticipation: NOTHING. Except that the single piece of Prior Art must ENABLE at least as well as the patent does.
Obviousness: LOTS.
The PRIMARY CONSIDERATIONS.
(really not much beyond the p.a., but there’s a formula for them, from the statute and from court decisions)
The SECONDARY CONSIDERATIONS
Guess which one Accused Infringers prefer to use to challenge a patent?
What about Patent Owners?
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

4. Class Project: Coffee Sleeves
You will receive approximately 40 different Coffee Sleeves
Some of them will have the patent number
Research the differences between the different patents online
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

5. Class Project: Coffee Sleeves
Patents as small as a Coffee Sleeve:
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

6. Coffee Sleeves Patents
5,205,473 Starbucks/Seattle’s Best
6,863,644 Starbucks/Seattle’s Best
5,826,786 The Sleeve
GB: 2,382,049 Starbucks/Seattle’s Best
HK: 1,055,927 Starbucks
5,425,497 Peet’s Coffee/Moschetti Espresso
6,986,438 Ultimate Cup Jacket
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

7. Class Project: Coffee Sleeves
Starbucks/Seattle’s Best: recyclable, corrugated container holders
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

8. Class Project: Coffee Sleeves
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

9. Class Project: Coffee Sleeves
Peet’s Coffee/Moschetti Espresso: safe cup holder, simple manufacturing
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

10. Class Project: Coffee Sleeves
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

11. Class Project: Coffee Sleeves
James Dickert: cup holder sleeve
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

12. Class Project: Coffee Sleeves
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

13. Class Project: Coffee Sleeves
Bernard Leung: insulating sleeve
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project

14. Class Project: Coffee Sleeves
PatentEng-Berkeley-Lavian
Week 8: Coffee Sleeve Project