1. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants CPA Mobilization Kit: Small Business

2. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Small Business Tips For Getting Started

3. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Getting Started Stick to What You Know Learn the Details

4. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Choose an Organizational Structure Sole Proprietorship Partnership Corporation Limited Liability

5. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Getting Started Name Your Business Write a Business Plan Find the Best Location Get Funding

6. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Getting Started Make it Legal Insurance Commitment Lean on Experts

7. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Tax Tips for Small Business Auto Expenses Home Office Legal and Professional Fees Meals and Entertainment Expenses

8. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Tax Tips for Small Business Travel Expenses Expensing Deduction Insurance Premiums Bad Debts Retirement Plan Contributions

9. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Tax Tips for Small Business Interest Payments Hire a Family Member

10. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants How to Finance Your Business Do Your Homework Research Your Funding Options –Short-term debt –Long-term debt

11. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants How to Finance Your Business Debt –Bank Loan Equity –Private “Angel” Investor –Venture Capital –Selling Stock

12. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Preparing Your Business Plan Executive Summary Company Description Market Analysis Operations Overview

13. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Preparing Your Business Plan Marketing Plan Management Team and Staff Financial Statements and Projections Review with a Professional

14. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants What Lenders Look For Character Capacity Capital Collateral Conditions

15. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Get Your Financial Statements in Order Personal Financial Statements Balance Sheet P/L Statement Cash Flow Statements

16. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Explore Economic Development Programs Federal, State and Local Programs Small Business Administration

17. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Insurance for Small Business Your Business is Worth Protecting Mandated vs. Optional Insurance Business Owner Policy (BOP) –Property –Liability –Business interruption

18. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Insurance for Small Business Property Insurance –Building and Equipment –Valuable Papers –Crime –Business Interruption

19. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Insurance for Small Business Liability Insurance –General Liability –Professional Liability Key Person Coverage

20. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Insurance for Small Business Group Health Insurance –Medical –Dental –Vision –Life –Disability –Long-Term Care Workers’ Compensation

21. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Small Business Retirement Plans Simple IRA 401(k)

22. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Small Business Retirement Plans Profit-Sharing Plan Money Purchase Pension Plan Defined Benefit Plan

23. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Selling Your Business The “Right Time” to Sell –Scan the Environment –Is Your Business Ready? –Time it Right

24. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Selling Your Business Finding Buyers –Competitors –Customers –Vendors –Suppliers –Investors –Entrepreneurs –Family Maintaining Records and Confidentiality

25. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Selling Your Business Determining the Business’ Worth Seeking Professional Help

26. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Business Succession When to Start Planning Transfer of Power Transfer of Assets

27. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Succession Planning Alternatives Transferring to Your Children Over Time Transferring to Your Children Through a Bequest Selling Your Business to Family

28. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Succession Planning Alternatives Transferring With a Buy-Sell Agreement Private Annuities

29. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Creating Effective Websites Determine Objectives, Messages Communicate Effectively Make it Easy to Navigate Use Graphics Wisely

30. Created by the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants Creating Effective Websites Include Contact Information Develop Privacy, Security Policies Give Visitors a Reason to Return