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Step 3 The advice we have Step 2 To reflect the same phenomenon to macro-view Step 1 Analysis to Chinese Auto industry and MKT.

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Presentation on theme: "Step 3 The advice we have Step 2 To reflect the same phenomenon to macro-view Step 1 Analysis to Chinese Auto industry and MKT."— Presentation transcript:

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2 Step 3 The advice we have Step 2 To reflect the same phenomenon to macro-view Step 1 Analysis to Chinese Auto industry and MKT

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4 Ancient Economic development Political revolution transportation culture (Human) tradePopulation Techniques (Technology) TaxSo forth

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7 - 1.3%4.5%9.8%

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9 A carCore tech Various system Education Resources industry Oil Timber industry Accessory Leather and textile Electronic appliances Incomplete and brief table of input & output coefficient ( 产业链关联指标 )

10 The economy is highly-advanced. Residents in Japan are enjoying developed life quality. In Japanese domestic economy, service industry accounts the largest status than other 2.

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13 The economy of Korea started to take off since 1960s. After 1997 Asian financial crisis, the growth rate decreased to middle level and maintains 5 -6%. Exports and domestic consumption both played heavy role in Korean growth. Especially domestic demand for automobile, Hyndai Mortor, Kia Motor, Daewoo, and Ssangyong together stand for over 90% of market. The culture to advocate for national brands is highly regarded.

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18 As we know: Y=C+I+G (with out EX and IM) I=Y-C-G I=S SO S=(Y-G)-C C is relatively low, even though comparing with the high speed of per capita GDP growth.

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23 Independent brands, Japanese German American

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26 minoritymajority Joint venture brands Pure import brands Independent brands

27 Lack of own technology The culture of buying foreign car

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40 BYD coupé Mercedes Benz- CLK Shuanghuang noble Smart for two

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46 Independent brands, European, Korean, American, Japanese

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49 High economy of scale Low economy of scale

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57 Solutions tosupplygovernmententerprisesdemand Domestic consumers

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