# Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Rick Castro

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www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

www.zolot.uswww.zolot.us www.StatVis.com 2www.StatVis.com 2 Usually to get info from the Internet – 2 stage process: 1. Google to get a list of links; 2. Follow the links to specific web sites for requisite information. Directly: 1)The number of searches with the query - Google Insights or 2) The number of pages found by a search engine - GoogMeter

www.zolot.uswww.zolot.us www.StatVis.com 3www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

www.zolot.uswww.zolot.us www.StatVis.com 4www.StatVis.com 4 GoogMeter (www.googmeter.com)

www.zolot.uswww.zolot.us www.StatVis.com 5www.StatVis.com 5 GoogMeter : Output

www.zolot.uswww.zolot.us www.StatVis.com 6www.StatVis.com 6 GoogMeter : Calculation of Indexes Totals of #Pages Found: by columns - Tot(Obj) by rows - Tot(Prop) overall - Tot Empirical probabilities: p(Obj) = Tot(Obj) /Tot p(Prop) = Tot(Prop) /Tot Expected number of pages: E(Obj, Prop) = Tot * p(Obj) * P(Prop) Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)

www.zolot.uswww.zolot.us www.StatVis.com 7www.StatVis.com 7 GoogMeter : Too variants for bubble's volumes: 1. Volume ~ ( N - E ) 2 / E 2. Volume ~ | ln ( Ind / 100 ) | = | ln ( N / E ) |

www.zolot.uswww.zolot.us www.StatVis.com 8www.StatVis.com 8 Usage of Googmeter for Business Analytics.Quality of Products Comparison of HW brands.

www.zolot.uswww.zolot.us www.StatVis.com 9www.StatVis.com 9 Usage of Googmeter for Business Analytics.Quality of Products Comparison of SW brands.

www.zolot.uswww.zolot.us www.StatVis.com 10www.StatVis.com 10 Usage of Googmeter for Business Analytics.Quality of Products Comparison of SW brands – visual. of 4 parameters.

www.zolot.uswww.zolot.us www.StatVis.com 11www.StatVis.com 11 Usage of Googmeter for Business Analytics.Marketing Comparison of HW brands by country

www.zolot.uswww.zolot.us www.StatVis.com 12www.StatVis.com 12 Usage of Googmeter for Business Analytics.Marketing Comparison of HW brands by university associations

www.zolot.uswww.zolot.us www.StatVis.com 13www.StatVis.com 13 Time Series. Time series for HW brands from Googmeter

www.zolot.uswww.zolot.us www.StatVis.com 14www.StatVis.com 14 Time Series. Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.

www.zolot.uswww.zolot.us www.StatVis.com 15www.StatVis.com 15 Time Series. Time series for Google Insights number of searches for Sun Microsystems (black solid line) and volume of stocks trade with JAVA(red dashed line).

www.zolot.uswww.zolot.us www.StatVis.com 16www.StatVis.com 16 References [1] Douwe Osinga Mapped Web http://douweosinga.com/projects/mappedweb [2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas, www.sas.com/events/dmconf/abstract.html#cavaretta

www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

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