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www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego
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www.zolot.uswww.zolot.us www.StatVis.com 2www.StatVis.com 2 Usually to get info from the Internet – 2 stage process: 1. Google to get a list of links; 2. Follow the links to specific web sites for requisite information. Directly: 1)The number of searches with the query - Google Insights or 2) The number of pages found by a search engine - GoogMeter
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www.zolot.uswww.zolot.us www.StatVis.com 3www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego
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www.zolot.uswww.zolot.us www.StatVis.com 4www.StatVis.com 4 GoogMeter (www.googmeter.com)
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www.zolot.uswww.zolot.us www.StatVis.com 5www.StatVis.com 5 GoogMeter : Output
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www.zolot.uswww.zolot.us www.StatVis.com 6www.StatVis.com 6 GoogMeter : Calculation of Indexes Totals of #Pages Found: by columns - Tot(Obj) by rows - Tot(Prop) overall - Tot Empirical probabilities: p(Obj) = Tot(Obj) /Tot p(Prop) = Tot(Prop) /Tot Expected number of pages: E(Obj, Prop) = Tot * p(Obj) * P(Prop) Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)
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www.zolot.uswww.zolot.us www.StatVis.com 7www.StatVis.com 7 GoogMeter : Too variants for bubble's volumes: 1. Volume ~ ( N - E ) 2 / E 2. Volume ~ | ln ( Ind / 100 ) | = | ln ( N / E ) |
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www.zolot.uswww.zolot.us www.StatVis.com 8www.StatVis.com 8 Usage of Googmeter for Business Analytics.Quality of Products Comparison of HW brands.
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www.zolot.uswww.zolot.us www.StatVis.com 9www.StatVis.com 9 Usage of Googmeter for Business Analytics.Quality of Products Comparison of SW brands.
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www.zolot.uswww.zolot.us www.StatVis.com 10www.StatVis.com 10 Usage of Googmeter for Business Analytics.Quality of Products Comparison of SW brands – visual. of 4 parameters.
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www.zolot.uswww.zolot.us www.StatVis.com 11www.StatVis.com 11 Usage of Googmeter for Business Analytics.Marketing Comparison of HW brands by country
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www.zolot.uswww.zolot.us www.StatVis.com 12www.StatVis.com 12 Usage of Googmeter for Business Analytics.Marketing Comparison of HW brands by university associations
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www.zolot.uswww.zolot.us www.StatVis.com 13www.StatVis.com 13 Time Series. Time series for HW brands from Googmeter
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www.zolot.uswww.zolot.us www.StatVis.com 14www.StatVis.com 14 Time Series. Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.
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www.zolot.uswww.zolot.us www.StatVis.com 15www.StatVis.com 15 Time Series. Time series for Google Insights number of searches for Sun Microsystems (black solid line) and volume of stocks trade with JAVA(red dashed line).
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www.zolot.uswww.zolot.us www.StatVis.com 16www.StatVis.com 16 References [1] Douwe Osinga Mapped Web http://douweosinga.com/projects/mappedweb [2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas, www.sas.com/events/dmconf/abstract.html#cavaretta
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www.StatVis.com Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego
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