1. Travel and Tourism Management GOAL!

2. Copyright © Texas Education Agency, 2015. These Materials are copyrighted © and trademarked ™ as the property of the Texas Education Agency (TEA) and may not be reproduced without the express written permission of TEA, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from TEA. 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only, without obtaining written permission of TEA. 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way. 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts, Texas Education Service Centers, or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from TEA and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty. For information contact: Office of Copyrights, Trademarks, License Agreements, and Royalties, Texas Education Agency, 1701 N. Congress Ave., Austin, TX 78701-1494; phone 512-463-7004; email: copyrights@tea.state.tx.us.copyrights@tea.state.tx.us 2 Copyright © Texas Education Agency, 2015. All rights reserved.

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4. Help businesses monitor spending Key to maximizing profits Lists anticipated sales and projected costs Copyright © Texas Education Agency, 2015. All rights reserved. 4

5. Estimated spending for one year, often divided by department Annual Scheduling large expenditures Long-range Used to operate the business daily. Especially important for seasonal businesses. Monthly Copyright © Texas Education Agency, 2015. All rights reserved. 5 5

6. Brings value to guests Devises and implements pricing strategies Approves: discounts to a variety of groups (AAA or AARP) exclusive rates to select guests flexible rates Forecasts future sales Meets revenue goals Copyright © Texas Education Agency, 2015. All rights reserved. 6

7. Room or Seat Price Demand Inventory / Supply 5 Factors of Influence Average Rate Occupancy Rate Copyright © Texas Education Agency, 2015. All rights reserved. 7

8. Includes: 1.Rooms or seats available to sell 2.Estimated average rate 3.Estimated occupancy rate 4.Estimated rooms or seats to be sold 5.Profit = Revenue - Costs Copyright © Texas Education Agency, 2015. All rights reserved. 8

9. Competition Economy Location Weather Copyright © Texas Education Agency, 2015. All rights reserved. 9

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11. 1.What is a budget? 2.What is forecasting? 3.What are the three types of budgets? 4.What can a revenue manager do? 5.What factors influence revenue? 6.What does revenue forecasting include? 7.What other factors can influence revenue? Copyright © Texas Education Agency, 2015. All rights reserved. 11

12. Copyright © Texas Education Agency, 2015. All rights reserved. 12

13. Images: Microsoft Office Clip Art: Used with permission from Microsoft. (Slide 1) Shutterstock™ images. Photos obtained with subscription. (Slides 3, 4, 6, 8, 9, 10) Textbooks: Hayes, D. K., & Ninemeier, J. D. (2004). Hotel operations management. Upper Saddle River, NJ: Pearson/Prentice Hall. Reynolds, J. S. (2010). Hospitality services: Food & lodging. Tinley Park, IL: The Goodheart-Willcox Company. Copyright © Texas Education Agency, 2015. All rights reserved. 13