Presentation on theme: "Teens and Mobile Phones An Overview of Pew Internet Data Amanda Lenhart Keeping Kids Safe in a Mobile Environment FOSI April 22, 2009."— Presentation transcript:
Teens and Mobile Phones An Overview of Pew Internet Data Amanda Lenhart Keeping Kids Safe in a Mobile Environment FOSI April 22, 2009
Teens & Mobile Phones April 22, 2009 Methodology RDD surveys with teens 12 to 17 and a parent or guardian –Sept-Nov 2007 (n=700) –Nov-Feb 2008 (n=1102) Focus groups
Teens & Mobile Phones April 22, 2009 Teens and their tools 77% of teens 12-17 own a game console 74% of teens 12-17 own an iPod or Mp3 player 71% of teens 12-17 own a cell phone 60% have a desktop or laptop computer 55% have a portable gaming device like a DS or a PSP
Teens & Mobile Phones April 22, 2009 Mobile phone ownership growing Mobile phone ownership is way up: –45% of 12-17 year olds had them in 2004 –63% in 2006 –71% in early 2008. Computer ownership is stable at least over the past two years 88% of parents have mobile phones 75% of adults have a mobile phone Caveat: Concept of “ownership” varies from device to device
Teens & Mobile Phones April 22, 2009 Who has a mobile phone? Age is very important – huge bump up in mobile phone ownership at age 14 –52% of 12-13 year olds have a mobile phone –At age 14 jumps to 72% –By 17 its 84% of teens have a mobile phone No gender differences in ownership No significant difference in mobile phone ownership by race/ethnicity Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets. Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.
Teens & Mobile Phones April 22, 2009 Teens and phone use 88% of teens talk to friends on a landline 67% of teens talk to friends on a cell phone –94% of teens with cell phones use them to talk to friends 58% of all teens have sent text messages –76% of teens with cell phones have sent texts Daily: 51% of teens with cell phones talk to their friends on the cell phone every day 43% of teens send messages through online social networks daily 38% of teens send text messages to each other daily 32% of teens talk on their landline everyday 29% spend time with friends in person 26% send instant messages everyday 16% send email daily
Teens & Mobile Phones April 22, 2009 Teens and phone use: Voice Girls more likely to talk on any kind of phone – landline or mobile. Age isn’t a factor in landline use Older teens with a cell phone much more likely to talk on cell phone everyday; Younger teens with a cell phone tend to use them for voice calls a few times a week or less Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.
Teens & Mobile Phones April 22, 2009 Teens and text messaging Text messaging daily up since 2006 –27% of teens texted daily in 2006 –38% text daily in 2008 54% of social network users have sent texts or IM through a social network site. Girls more likely than boys to text Older teens 15-17 also more likely to text message. No racial/ethnic differences in texting Slight bump up in frequency of texting by income Not using twitter yet, via mobile or any other way. Not really going online w/ phone; but this is changing
Teens & Mobile Phones April 22, 2009 What teens aren’t using: Likelihood of Twitter use by age
Teens & Mobile Phones April 22, 2009 Other mobile devices Portable game players (Nintendo DS, PSP) Owned predominately by younger teens 12-14 (67% vs. 44%) Drops at age 14 Boys more likely to own (61% of boys have one, 49% of girls) No difference in use by Race/Ethnicity or SES PSP: Skype calling and IM, internet, RSS feeds DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,