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Converge 560/590 Marketing & Technical Product Overview October 2005.

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Presentation on theme: "Converge 560/590 Marketing & Technical Product Overview October 2005."— Presentation transcript:

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4 Converge 560/590 Marketing & Technical Product Overview October 2005

5 Converge 560/590 Marketing & Technical Product Overview October 2005

6 Converge 560/590 Marketing & Technical Product Overview October 2005

7 Converge 560/590 product positioning Price Performance Tabletop Conferencing Professional Conferencing XAP 2.0 MAX wired/ wireless Converge 560/590 XAP Premium Conferencing RAV 600/900

8 ClearOne Audio Product Line AccuMic Max and MaxAttach Wireless RAV XAP and PSR Max EX and MaxAttach Converge

9 What comes with the Converge 560/590? +RF Tabletop Controller >50 ft range +Emulates a telephone >Full Dialing / Volume / Mute Functions +LCD Display for Phonebook Name Display >Up to 20 named entries +Auto answer / auto disconnect +Selectable ring melodies +Battery Operated with four standard AAA Batteries +Optional Wired Controller available

10 What comes with the Converge 560/590? +Audio mixer +Microphone distribution boxes >3 industry-standard XLR connectors for use with any style microphone >Daisy-chain boxes from mixer >Converge 560 comes with 2 boxes; Converge 590 comes with 3

11 What comes with the Converge 560/590? +Controller (wired or wireless) – same as current popular RAV controller +3 ea. 18” link cables (to link mic distribution boxes) +Rack kit for distribution boxes +CD with configuration & device management software >Software configures both the RAV 600/900 and the Converge 560/590

12 +Looks similar to RAV but is a new platform that stands on its own >Positioned between RAV & XAP: combined features & functionality from both platforms >With mic distribution boxes, integrators now have the ability to select the type of microphone and speakers to use >Six and nine microphone input models +Part of the Professional Conferencing product line What is the Converge 560/590?

13 Mic Distribution Boxes +Link like RAV mics (In/Out follows audio flow) +Front panel link lights >Solid Green – indicates proper link >Flashing Red – indicates improper link; need to check cabling +Cable length >60 feet total length from mixer to last mic distribution box +Can be rack mounted with mixer using the included rack mount kit +Can also be strategically positioned throughout the room to minimize mic cable runs

14 Converge 560/590 Auto Mixer +Distributed echo cancellation +Noise cancellation +Advanced microphone gating techniques +16 kHz bandwidth +Line in / out port >Supports use of video codecs >Supports use of external amplifiers +Record in / Playback out port >Supports use of playback systems

15 Converge 560/590 Auto Mixer +Remote Network Management >Integrated Server >Event logging >Remote configuration, control and checks

16 Converge 560/590 New Functions (over RAV platform) +Filters (like XAP) >3 PEQ from 20 to 15 KHZ and -15 to +15 dB +Camera Control >One preset per mic and a home (silence) preset +Device Tool box >Add mic objects

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21 Converge 560/590 Application- Small Board Room with Video Conferencing ClearOne Equipment List 1-Converge 590 8- ClearOne Button Mics 1- ClearOne VC or Titan Cart Other Equipment Video Codec TV or Plasma Loudspeakers

22 Converge 560/590 Application- Web Classroom/Training Room ClearOne Equipment List 1-Converge 590 8- ClearOne Uni Tabletop Mics 1- ClearOne Presentation Cart 1- ClearOne Podium Other Equipment Projector & Screen Loudspeakers Podium Mic External Amp

23 Converge 560/590 Application- V/C Classroom/Training Room ClearOne Equipment List 1- Converge 590 8- ClearOne Uni Mics 1- ClearOne V/C Cart Other Equipment Video Codec TV or Plasma Loudspeakers Wireless Mic

24 Converge 560/590 Application- V/C Hearing/Deposition Room ClearOne Equipment List 1- Converge 590 6- ClearOne Uni Mics 1- ClearOne V/C Cart Other Equipment Video Codec TV or Plasma Loudspeakers Gooseneck Mic Judge Recorder Defendant Prosecution Witness

25 Product part numbers – rest of world 910-153-560Converge 560 Wireless (US, Mexico, Brazil, Canada Version) 910-153-561Converge 560 Wireless (UK, S. Africa, Singapore, HK) 910-153-561-01Converge 560 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc) 910-153-562Converge 560 Wireless (Australia Version) 910-153-590Converge 590 Wireless (US, Mexico, Brazil, Canada Version) 910-153-591Converge 590 Wireless (UK, S. Africa, Singapore, HK) 910-153-591-01Converge 590 Wireless (Germany Spain, Italy, France, Sweden, Poland Etc) 910-153-592Converge 590 Wireless (Australia Version) 910-153-565Converge 560 Wired (US, Mexico, Brazil, Canada, S. Korea Version) 910-153-565-05Converge 560 Wired (Japan Version) 910-153-565-01Converge 560 Wired (UK, S. Africa, Singapore, HK Version) 910-153-565-03Converge 560 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.) 910-153-565-02Converge 560 Wired (Australia Version) 910-153-565-04Converge 560 Wired (China Version) 910-153-595Converge 590 Wired (US, Mexico, Brazil, Canada, S. Korea Version) 910-153-595-05Converge 590 Wired (Japan Version) 910-153-595-01Converge 590 Wired (UK, S. Africa, Singapore, HK Version) 910-153-595-03Converge 590 Wired (Germany, Spain, Italy, France, Sweden, Poland Etc.) 910-153-595-02Converge 590 Wired (Australia Version) 910-153-595-04Converge 590 Wired (China Version)

26 Product pricing & part numbers – North America ProductPart numberRetail Price Converge 560 wireless910-153-560List price $3099.00 Converge 590 wireless910-153-590List price $3499.00 Converge 560 wired910-153-595List price $3099.00 Converge 590 wired910-153-050List price $3499.00

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28 Gating +PA Adaptive is always on (set to the AEC reference) +Adaptive Ambient always on (no manual ambient) +Max # Mics set to 3 +First mic priority always on +Manual On >Contributes to the mic parameters +Override On >Does not contribute to mic parameters

29 When to recommend Converge vs. RAV & XAP +When to sell Converge 560/590 vs. when to sell XAP >Determine number of microphones -If 1-9 with custom mics & speakers required, recommend Converge -If 10 or more mics, recommend XAP >Determine complexity of application -Single speaker zone: recommend Converge -Multiple speaker zones: recommend XAP -Multiple configurations where presets & macros are required (room combining, etc.): recommend XAP -More than 1 audio program source (DVD, VCR, CD, PC, etc.): recommend XAP >Acoustical environment -Both systems can be tuned for superior performance in both quiet and noisy environments -If increased number of microphones are necessary to solve gain issues in noisy environments, and more than 9 required: recommend XAP

30 What is the Converge 560/590? +Converge 560/590 product design background >ClearOne identified a price/feature gap & opportunity between RAV and XAP Product design strategy: >Combine the ease of setup and use of the RAV with some of the flexibility and features of XAP >Create the product at a price point that becomes compelling for budget- conscious applications needing 1 to 9 microphones >Create a product with customizable microphone options and more customized audio settings that would appeal to integrators – allows them to add value >Create a product offering that competes directly with Polycom Vortex in medium-sized room applications with inexpensive controller >Expand applications fit beyond what RAV currently covers

31 Market opportunity +Converge 560/590 puts ClearOne in an extremely competitive situation for: >Medium-sized applications >1-9 microphones required >Semi-installed requirement >Budget-conscious requirements +ClearOne channel partners are now fully equipped with the most extensive, most complete audio conferencing product suite in the industry >Full range of room requirements can be met with ClearOne solutions, from small rooms requiring single conference phone to complex installed audio applications

32 Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280 ClearOne Converge 560 Polycom Vortex EF2241 ClearOne Converge 590 Polycom Vortex EF2280 Number of mic inputs 6498 Number of line level inputs 2424 Number of line level outputs 28212 Telephone interface XXXNo Auto mic mixer XXXX Number of independent mic echo cancellation channels 6498 10W speaker amplifier XXXNo Dial pad controller included XNoX LAN connection for remote management XNoX Converge MSRP including controller To be announced Nov 05 Polycom MSRP without controller $3995$4615 Converge price advantage Significantly less *Note: comparisons are all at U.S. list price

33 Competitive pricing analysis: Converge 560/590 vs. Polycom Vortex 2241/2280 ClearOne Converge 560 Polycom Vortex EF2241 ClearOne Converge 590 Polycom Vortex EF2280 Polycom MSRP without controller $3995$4615 Add-ons necessary to build Vortex up to equivalent Converge functionality Vortex Ethernet interface $375 Vortex telephone interface (needed for 2280) $995 10W amplifier to power speakers (needed for 2280) $50 Controller (basic Polycom VTX-1000) $1299 Total comparative system prices TBA Nov 05$5669TBA Nov 05$7334 Converge price advantage Even larger price gap

34 TECHNICAL OVERVIEW

35 Converge 560/590 vs. Vortex dealer cost comparison by # of mics

36 Converge 560/590 vs. Biamp dealer cost comparison by # of mics

37 Presentation topics +Marketing overview >What is the product? >How is it positioned? >What is the opportunity? >What is the price? How does it compare? >When do I recommend Converge vs. RAV & XAP? >What applications does it fit into? >When and where will it ship? +Technical overview >Product definition >New functions >Technical positioning vs. RAV & XAP

38 Product applications – Converge 560/590 +Teleconferencing >Converge 560/590 provides immediate teleconferencing capabilities for a medium-sized group conference room. +Video conferencing >Interfaces with set-top and installed video conferencing systems in medium- sized conference environments. Significantly enhances audio performance for both near and far-end participants. +Web conferencing >Seamlessly integrates the room audio controls with the web conferencing equipment for significantly enhanced audio performance.

39 Usage scenarios – Converge 560/590 +General teleconferencing >Excellent alternative to XAP installed systems in price-sensitive applications for custom integrated board rooms and higher-end conference rooms +Corporate training & education >Common scenario: corporate trainers use teleconferencing paired with video or web conferencing from centralized corporate location >Converge 560/590’s customizable microphone options with local speech lift/sound reinforcement make it a perfect fit for this environment >Chairman override: Converge offers option to gate on the presenter’s mic, and turn all other mics off in order to prevent unnecessary background noise being transmitted to far end

40 Usage scenarios – Converge 560/590 +Multi-media conferencing applications >Interfaces with video and web conferencing systems >Provides significantly enhanced audio performance and configuration control for rich-media environments. +Hearing & deposition rooms >Provide appropriate microphones for each position in the room >Capture crystal-clear recordings of both ends of conference with record/playback jacks on back of mixer -(Larger court rooms requiring multiple speaker zones and multiple outputs for individual track recording need the capabilities of XAP)

41 Product launch milestones TimeframeActivity October 25, 2005Press release goes out announcing product October 25, 2005New product announcement goes out to channel, excluding pricing info October 25 – November 30, 2005ClearOne RSMs and FSEs oversee product training roadshow, ensuring major dealers are covered. Online technical training becomes available. November 30, 2005Product begins shipping (major markets)

42 Product shipment schedule CountryFCS date US, Canada, EMEA, Japan, Hong Kong, Puerto Rico, Costa Rico November 30, 2005 South Africa, Australia, New Zealand, Mexico, Brazil, Singapore, Korea, Taiwan, China TBD according to compliance lab testing dates

43 New Functions (over RAV platform) +6/9 customizable mic channels (like XAP) >Course Gain 0-56 dB, 7 dB increments, Default 56 (new) >Fine Gain -14 to +18 dB, 1 dB increments, Default 0 (like RAV) >ALC target of +4dB. Can have fine gain adjustment and ALC On. Default is Off

44 New Functions (over RAV platform) +Phantom Power, 24VDC (like XAP) +AEC/NLP (like XAP) +NC, 6 to 15 dB depth in 1 dB increments. Default is On with 6 dB (like XAP) +Speech Lift (new); default is off >Routes microphone audio to loud speaker/external amp >Creates a virtual reference that contains all audio but the mics. >Speech Lift Level Control (like XAP cross point adjust) >Adjusts mic to loudspeaker from -18 to 0dB, Default -6 dB

45 When to recommend Converge vs. RAV & XAP +When to sell Converge 560/590 vs. when to sell RAV >Channel partners’ level of audio conferencing technical expertise -RAV offers simpler setup out of the box -Converge gives integrators an opportunity to add value with customization of mic and speaker placement, and audio setup & fine-tuning >Application fit -Size of room: Converge will cover large rooms with expanded mic distribution capabilities -Speech lift: if required, recommend Converge >Budget considerations -RAV is less expensive, and includes speakers -Converge offers more flexibility & configuration options for a slightly higher price

46 MARKETING OVERVIEW


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