1. Libraries Online: At the Centre of Everything Good Your Presenter: Peter Atkinson

2. Evolution of The Web Web 1.0 was static; site owners posted content, limited interaction between users Web 2.0 is dynamic; Create, Discover, Connect, Share Tools drive innovation, creativity, efficiency Web-based applications, apps, open source software bring opportunities, new ways to learn, connect Value creation shifts from site owners to users – Prosumers, Freemium Model Smartphones, tablets deliver the web anywhere Web 3.0; The Semantic Web, The Internet of Things

3. Why Does The Web Matter? 2.4 billion people online worldwide; 28.5 million in Canada, or 85% of the population 71% of Canadians average 45 hours/week online - more than they spend watching television, twice as much as any other country CheckFacebook. Com; almost 19 million, or over 50%, of Canadians have Facebook accounts – 14 million DAILY users o There are almost 1.2 billion Facebook users worldwide; if it were a country, it would be the third largest in the world. (It’ll be #2 by the end of this year) o The fastest growing segment of users is those 55 years of age and over Approximately 24 hours of video is added to YouTube every minute; it is the second most popular search engine after only Google Over 30 new articles are added to Wikipedia every hour Wikipedia: 31.6 million articles in 260 languages, (4.3 million in English ) o Encyclopædia Britannica Online:120,000 English-only articles Just watch...

4. Why Does the Web Matter to Libraries? Libraries aren’t about books

5. The Opportunity Allows people to connect more deeply than other communications tools; distance doesn’t mean separation Artists, writers, artisans, businesses, not-for- profits connect with new and existing customers around the world; location becomes almost irrelevant Goes beyond the physical; we can all have it Sites offer free access to drive usage, charge for additional services; barriers to entry fall – everything is possible

6. The Opportunities for Libraries 1.Contact, Connect, Engage o Patrons o Not just a Facebook page, a way to communicate and tell our story o Non-Patrons o Not just a Facebook page, a way to get more teens into the library o Community o Not just a Facebook page, a way to partner with local groups to promote your community 2.Library 2.0 in Your Community o Enrich community by driving innovation, communication, creativity o Local small business, entrepreneurs, cultural organizations, artists & artisans, local government 3. Creates The Future for Libraries

7. Channels Channels: the tools that are used to send the messages – e.g. was newspaper, posters, now website, Facebook, etc. You tell the story you want to tell in your own words; no more hoping for a newspaper article Share information that would ordinarily be cost-prohibitive to create or promote Meet patrons on their terms: people who like videos can visit your YouTube channel, people who like photos can visit your Flickr photostream, etc. Each has its own characteristics – lurk to learn Communicate with specific segments of patrons; can have one Facebook page for the library, another for Local History, another for Teens, etc.

8. Content Content: What you share through a channel Content is King, Queen Good content gets read, shared and is valued Ideas are everywhere; patrons, current events, new arrivals, programming o Informational & Inspirational o Write from reader’s perspective o Ok to share content created by others o Ok to re-purpose and cross-post

9. Context Now emphasis on Context o Content is King/Queen, but context is the Kingdom We know what, but not why; what are they trying to accomplish It’s different online: 50 Shades of Grey – book vs. e-book Actions taken/not taken o Poor design? o Poor content? o Privacy concerns? o Just not interested? Hard to pin down o Accept uncertainty o Minimize, not eliminate o Test theories

10. Keys to Content Success High quality content : Timely, authentic, relevant, useful Organization! o Consistent online presence: knowem.com, namechk.com o Security: LastPass.com Decide on a ‘voice’ Add guidelines if multiple posters How to handle questions, negative comments Create a content calendar; plan at least 3 months in advance, (can always add more) o Establish a consistent schedule whenever possible, (day of week, time of day) Use data tools!

11. Contact, Connect, Engage o Marketing! Understanding what patrons want and communicating the products and services that best match that Starts with branding o Increase patron knowledge and understanding of, and their affinity for, the library o Limitless opportunities to communicate with your patrons; new channels and tons of content

12. Contact, Connect, Engage Create or Share Content Tell your story! o Announce new arrivals AND link to: The book in your catalogue The e-book in your catalogue Read-alikes and other works by the same author in your catalogue Online print reviews A YouTube video of the author doing a reading or an interview A Flickr photo tour of the book setting or the author’s hometown o Facebook – respond helpfully to comments

13. Contact, Connect, Engage Remember - both directions o Like/Follow/Subscribe to others Interact! Want a friend – be a friend Use a channel just for gathering content, e.g. Twitter, Google + Social Listening o Identify keywords, key people to follow

14. Channels: The Big 3 Website: Digital Core o Design – poor design reflects on organization o Search ‘Web Design Best Practices’, make any changes possible Facebook o Has become a must-have Blog or Pinterest/Instagram/Flickr o Blog’s best if you are/have a writer o OK to post links to other relevant content o Pinterest – connect, Instagram – original content, Flickr – storage, organized display Use words over images

15. Other Channels Twitter: Twitter-Lite? Just listen? Video; YouTube, Vimeo – Vine? Geo-Location; Foursquare, Google Places, Yelp QR Codes; deliver depth to your info

16. Identify Tools Start with the Big Names; Wordpress/Tumblr/Blogger for blogs, YouTube/Vimeo for video, Flickr/Photbucket for photos, etc. Google Analytics, Crazy Egg for data Pagemodo for content ideas Shortstack, Hootsuite to manage content Google what you want to use/accomplish, e.g. ‘free online video editing’ Get comfortable o Read online reviews o Check trustworthy sources: Mashable, MakeUseOf, New York Times, TechCrunch, Wired Check the dates of reviews!

17. Identify Tools Test drive options, if possible o Ok to use a throwaway email address Look for data collection features; automated collection is always better Protect your valuables; look for a way out if working with high-value resources Don’t let perfect be the enemy of the good

18. Facebook Analytics

20. Google Analytics

23. Crazy Egg Heatmap

25. Crazy Egg Confetti Report

26. Crazy Egg Scroll Map

27. Hootsuite

29. And in Conclusion… You don’t compete, but you are in a competitive environment Tell your story before someone else does o You tell it best Don’t leave a vacuum for other people to fill o Often negatives Connect to engage patrons

30. In Your Community Share Web tools o Help people achieve dreams, goals o Library drives artistic, business, tourism, cultural development Puts the library at the heart of the community The smaller/more remote your community the bigger the potential gains

31. Library 2.0 Your library can use these 2.0 tools too to: o Create & share content o Edit and save archival photos o Work collaboratively o Run contests o Create unique prizes, awards, gifts o Raise funds; product sales or donations

32. Library 2.0 in Your Community Artists & Artisans o Build a website with Wix, Weebly, Moonfruit, Flavors.me, Wordpress or Tumblr o Sell handicrafts on Etsy, Ponoko o Build a webstore with Payvment, Goodsie or Storenvy to sell on Facebook o Create art with Sumopaint, Inkscape, Gimp o Design and create your own fabric with Spoonflower o Create product designs at SoleCreator or SneakArt, NikeID o Print and sell your art on anything from t-shirts to skateboards at Cafe Press and Zazzle

33. Library 2.0 in Your Community Photographers o Promote a portfolio on Tumblr, About.me or with a website o Sell prints on Etsy, Ponoko o Sell photos as stock images on iStockphoto and Shutterstock o Build a webstore with Payvment, Goodsie or Storenvy to sell on Facebook o Store photos on Flickr, Photobucket o Edit photos with Fotoflexer, Flickr, Picnic o Add fun effects with Dumpr, BeFunky o Add paint-type effects with psykopaint o Create photobooks on Flickr, Blurb, Lulu o Create tilt shift effects with Tiltshift o Create photo mosaics at AndreaPlanet o Create seamless panoramic images with Autostitch and Clevr o Resize multiple images for uploading with Fotosizer or SmushIt

34. Library 2.0 in Your Community Writers o Write with and organize with Storybook, Protagonize o Self-publish on Lulu, Blurb o Upload books as e-books and sell on Amazon or Chapters o Create a blog on Wordpress, Six Apart or Blogger; use Zemanta to find free images o Create illustrated children’s stories with Storybird, MeeGenius, ePubBud o Build an audience at Scribd o Hone your craft at Fickly and 50WordStories o Create your own comic strip with Strip Generator o Publish your own magazine with issuu or Press Jack o Contribute to Kibin to access their free editing service

35. Library 2.0 in Your Community Businesses o Create a listing for Google Places, FourSquare o For restaurants, let customers pay with their cell phones via Tabbed Out, list restaurant menus on MenuSpot.ca or build a website using Bistro Square o Let customers schedule appointments on Google Calendar o Create a loyalty program with Punch Tab or Punchd o Manage your business with free web-based tools at Google Docs, Microsoft Skydrive or Zoho o Manage your books with FreshBooks or Mint o Collaborate with Asana, Podio o Create professional invoices with Billable.me o Collaborate online with Notable, Flowdock of Freedcamp o Create electrical or system diagrams, flow and organizational charts with Gliffy and LovelyCharts o Create PDF forms at FillanyPDF, online ones at Wufoo o Create memorable presentations with Prezi o Create e-business cards and e-flyers with Hyplet o Accept payment online with Payvment, Pay Pal – accept credit cards anywhere with Here, Stripe o Build a webstore with BigCartel, goodsie or storenvy o Accept payments by mobile phone with Zong o Stay organized with Todo.ly, RemembertheMilk and Evernote o Host webinars and remote presentations with Vyew, Tokbox, Skype o Organize your trips with TripIt o Backup and share important documents with Dropbox, SugarSync or Box.net o Create customer surveys with Survey Monkey o Use Mail Chimp to manage, build and send marketing emails

36. Library 2.0 in Your Community Music and Video o Create a TV show at Viddler, ubroadcast o Create a YouTube Channel o Edit videos with Clip Converter or Lightworks o Edit and convert file formats or create ringtones with Audacity o Compose at JamStudio or Ujam o Write music using MuseScore o Create and share a radio station on Last.fm o Build an audience by adding music to Last.fm o Sell music on iTunes, Amazon and more with Tunecore, Bandcamp and Nimbit o Build custom Facebook pages with RootMusic o Build a webstore with Payvment to sell on Facebook, goodsie or storenvy o Create web tutorials with Greenshot, 5min, Screenr, ScreenJelly, Screentoaster Heritage & Cultural Organisations o Build your own website with Wix, Weebly, Google Sites, Wordpress, Moonfruit o Create online maps of local sites/cemeteries/historical architecture with Google Maps o Build your own website with Wix, Weebly, Google Sites, Moonfruit o Accept donations online with CanadaHelps.org o Sell tickets with Eventbrite o Share photos, videos, interviews online through the many channels available Financial backers & Product Design: Kickstarter Quirky IndieGogo

37. Library 2.0 Sound exciting? So why the resistance?

38. Technology is Frustrating 2010 study conducted by Harris Interactive and sponsored by Intel, eight out of ten American adults get frustrated waiting for technology o Yelling or cursing out loud when their technology can’t keep up with them; 62% o Hit their computer mouse; 29% o Bang on their computer screen and keyboard; 24%

40. Technology is Frustrating Often managed by departments with different priorities; budget, security o Web-based applications are accessed through a web browser; most don’t require any download, minimal computing power Often perceived as expensive o Most web-based applications offer free access to a limited range of services that are sufficient for most users. Costs for full access tend to be very affordable, usually ranging from $2 to $5 per month. Often perceived as hard to use o Advances in user experience, software have significantly improved usability. And with free access its easy to experiment to confirm Often perceived as faceless machinery o Technology does not design or build itself. All technology is designed, created, managed, maintained by people; bad technology or bad technology implementation just means decisions by people with other priorities, other information, other perspectives Often perceived as a threat/unnecessary/compared to past failures o Technology is sometimes implemented without sufficient planning/impact on current processes; guarantees failure/resistance Sometimes technology itself is not the real issue…

41. Beloit College Survey Each year provides a comparative review of the world/arts/culture of the freshman class For the class of 2016:  Czechoslovakia has never existed  Robert De Niro is thought of as Greg Focker's long-suffering father-in-law, not as Vito Corleone  John McEnroe has never played professional tennis  Bill Clinton is a senior statesman of whose presidency they have little knowledge  They have never seen an airplane “ticket”  Ice skating competitions have always been jumping matches  ‘Viewer Discretion’ has always been a warning on TV shows  American companies have always done business in Vietnam  Fergie is a pop singer, not a princess  They never twisted the coiled handset wire aimlessly around their wrists while chatting on the phone

42. Change! People Don’t Like Change! Rate of Change is accelerating o Medieval peasant wouldn’t have a hard time adjusting to 1900; still an agrarian society, limited pervasive technology o Someone from 1970 would struggle today; HIV, human rights advances, terrorism, Internet & computers, recycling o William Gibson; future is here, there is no present time Constant state of mild anxiety; what’s unknown? What’s coming next? People Don’t Like Change o Really? Got married Went to school Moved Changed jobs Had children

43. Change! People don’t like IMPOSED change Change Management; considered one of the most important skills today o Regain Control: o Educate yourself; get the facts o If possible, become part of the process o Make an informed decision, avoid pure emotional evaluation o Reframe: o How critical is it that you like this new thing? o Does it improve a process? o Learning new things keeps work interesting o Accept: o Only way to improve something is to change it o Decisions are made for many reasons; understand the big picture o You will get comfortable with the new thing in time

44. Wise Words on Change If you always do what you always did, you’ll always get what you always got, (Various) The journey of a thousand miles begins with a single step (Chinese proverb) A good plan today is better than a great plan tomorrow (General George Patton) How do you eat an elephant? One piece at a time (Any precocious six year old)

45. Building Your Social Media Plan Ready, Fire, Aim or Ready, Aim, Fire?

46. Building Support Identify a problem/opportunity Identify a solution Craft a vision Build a plan but sell the sizzle o Elevator Pitch

47. Choosing Projects Answer the 5 Ws: o What is the project and what resources are needed? o Why are you doing this? (The outcome) o Who is involved? (Who this is for - e.g. Staff, Teens, Local Historians - and who will actually do it?) o Where will it be?, (Where will people experience it, e.g. your website, Facebook, public computers login screen) o Make sure the channel fits your target audience o When does it need to be ready? (Any time constraints, e.g. a connection to a particular event, a start and an end date?

48. Planning Define the scope! 1) Set Goals & Objectives 2) Identify Tools 3) Evaluate resources 4) Decide how you’ll measure success 5) Build and implement your plan 6) Evaluate and communicate

49. Goal Setting If we know what’s important we can prioritize If everything’s important, nothing’s important Don’t ignore the big picture of what’s important to your library, your community

50. Set Goals & Objectives The SMART goals acronym: o Specific: “Increasing circulation” is not as clear - or as valuable - as “increasing circulation by 5% through posting read-alikes on Facebook” o Measurable: Know when a goal is accomplished, the impact of your project o Attainable: In addition to being demoralizing, unattainable goals waste resources. Be ambitious but realistic o Relevant: Libraries offer such a range of services wanting to appeal to the broadest possible segment of their communities that it can be easy to stray from the mission statement. Some of the least exciting goals can be the most valuable o Timely: A deadline creates a sense of urgency that helps match the goal to organizational priorities. If a goal isn’t worth a deadline, it may not be worth doing

51. Evaluate Resources Simple approach for small projects, more detailed for larger Resources are finite but not necessarily fixed Include the abilities and interests of both staff and volunteers

52. Evaluate Resources More detailed method: o A decision matrix o Decide criteria o Establish what worst, middle and best-case outcome looks like o Then decide on the most likely outcome o Evaluate against resources to determine viability o Consider weighting criteria o Especially effective if done with a small three to four person group; additional perspectives and expertise can deliver a more realistic set of parameters.

53. Simple Decision Matrix Example Project CriteriaWorst CaseMiddle CaseBest CaseLikely Case Digitize Historic Photos Time to scan, edit if needed, upload 60 hours (30 hours/week for 2 weeks) 30 hours (10 hours/week for 3 weeks) 20 hours (5 hours/week for 4 weeks) 25 hours (5 hours/week for 5 weeks) Interest from local community None 100 visits to photo pages in the first month 200 visits to photo pages in the first month 100 visits to photo pages in the first month Media Coverage to increase awareness NoneStory in 1 local media Story in 3 local media Story in 1 local media

55. http://bit.ly/ LibraryMatrix

56. Decide How You’ll Measure Success Try to control this – match the outcome to your project vision Use data over opinion whenever possible, (“A lot of people said they liked it” vs. “85% of our responses were positive”) Multiple measures is ok; e.g. visits & shares, views & requests for a copy Time element is ok, (X after 30 days, Y after 60 days, Z after 90 days)

57. Build and Implement Your Plan Relax; you can’t plan for every possible situation Allow wriggle room for dependencies whenever possible Any good plan is flexible Stick to the project scope! Don’t get analysis paralysis; at some point you have to launch

58. Evaluate and Communicate You’ll have sceptics to overcome and interested parties to encourage Use your measures of success Don’t leave a vacuum Keep stakeholders informed; communicate even small wins Even bad news means you understand your project

59. Pilot Projects Can be useful, low-pain ways to gain support One at a time Keep it simple 90 days max: end it, change it to a new pilot project or make it official

60. Next Steps -Make friends with change; it can be good. Really good. -Go play; remember it’s really, really, really hard to break your computer -Experiment to understand website design principles; click on logo for homepage, search in top right, right-click, hover- overs -Worried about privacy? What are you really giving away? (compared to say, the phonebook) -Figure out what level of tech is right for YOU -Experiment with free stuff connected to something you’re passionate about -Find a local artist/student/charity/business to mentor/partner with on a project

61. And Finally… The best way to predict the future… Just because you can’t do everything… If you feel uncomfortable, you might be on the right track Ask for help; use resources Remember to breathe Do something

62. Websites!!

63. Website Builders; Wix, Weebly, Google Sites, Flavors.meWixWeeblyGoogle Sites Flavors.me Blogs; Wordpress, Tumblr, Google Blogger & ZemantaWordpressTumblrGoogle Blogger Zemanta Wikis; Wikipedia & Wikimedia FAQ for LibrariansWikipediaWikimedia FAQ for Librarians Collaborative Consumption; SharedEarth, Thredup, SwapSharedEarth ThredupSwap

64. Helping Us Understand Oakland Crimespotting Information is Beautiful How Big Really UN Data It Gets Better Project AcademicEarth WikiHow Rollyo

65. Interesting Ideas Star Wars Uncut Internet Symphony and In B Flat Internet SymphonyIn B Flat Swisstrains.ch Brickarms.com HistoryPin We Feel Fine Midomi Gazelle

66. Customise & Personalise M & Ms Shoes of Prey Moja Mix & Me and Goji Moja MixMe and Goji Slant Shack Jerky You Bars Gemvara Chocri NikeID & MiAdidas NikeIDMiAdidas Red Moon Pet Food Lego Design by Me The Perfect Shirt

67. Questions? Comments? Opinions? Suggestions?