1. Voluntary Design Guidelines for Online Warnings Presented by Eliot Christian at the 2014 CAP Implementation Workshop Negombo, Sri Lanka 18 June 2014

2. 18 June 2014 Public Warning Design Guidelines 2 Summary Voluntary guidelines for "FIA messaging" FIA messaging is publishing, not authoring nor editing the essential content of messages. Specifics (text, design, etc) in each language for each kind of warning must be acceptable to alerting authorities for the affected areas In the U.S., FIA Messaging invoked only for likely, imminent, significant hazards

3. 18 June 2014 Public Warning Design Guidelines 3 Summary (continued) Harmonized design elements, based on and supplementing CAP Technical details for the processing of warnings Discussion of some policy-oriented topics Technical document produced collaboratively, now only a "version 0 working draft"

4. 18 June 2014 Public Warning Design Guidelines 4 Table of Contents 1.Need, Prior Work, and Consensus Process 2.Warning Presentation Design Guidelines 3.Processing of Warnings for FIA Messaging 4.Privacy and Other Policy Considerations

5. 18 June 2014 Public Warning Design Guidelines 5 Need for These Guidelines Google.Org Public Alerts reaching people online Conversant (FIA Partner) helping National Weather Service disseminate tornado warnings

6. 18 June 2014 Public Warning Design Guidelines 6 Prior Design Guidelines for Emergency Alerting WMO consensus expert guidance concerning warnings ANSI standard "Criteria for Safety Symbols" Canada "Common Look and Feel Guidance "MeteoAlarm initiative Symbols for emergencies: UN OCHA, Canada, U.S. Dept of Homeland Security

7. 18 June 2014 Public Warning Design Guidelines 7 Consensus Process and FIA Reference Service Consensus should encompass official alerting authorities and hazard experts Liaison with OASIS Emergency Management Technical Committee (EM TC) FIA Reference Service maintained online for sharing without charge: these Guidelines, samples of public warnings through FIA messaging, common message design and delivery components, other pertinent policy and technology materials

8. 18 June 2014 Public Warning Design Guidelines 8 Table of Contents 1.Need, Prior Work, and Consensus Process 2.Warning Presentation Design Guidelines 3.Processing of Warnings for FIA Messaging 4.Privacy and Other Policy Considerations

9. 18 June 2014 Public Warning Design Guidelines 9 Warning Presentation Design Guidelines 1.Graphics Design 2.Text Design 3.Interaction Design 4.Audio and Video Elements 5.Persons with Disabilities 6.Understandability and Constancy 7.Telecommunications Efficiency 8.Alerting Messages Evolve 9.Markup Language 10.Localization

10. 18 June 2014 Public Warning Design Guidelines 10 Graphics Design and Text Design Creatives should include a pictograph Creatives should include the logo of the alerting authority, hyperlinked Warning text should be white on red

11. 18 June 2014 Public Warning Design Guidelines 11 Canned text messages in shorter lengths 100 Tsunami danger on the coast. Go to high ground, up to third floor, or inland. Listen to local news 90Tsunami danger on the coast. Go to high ground or move inland. Listen to local news - NWS 78Tsunami danger on the coast. Get higher or move inland. Listen to local news 56Tsunami danger on the coast. Get higher or move inland 41Tsunami danger. Get away from the coast 34Warning! Extreme Tsunami Observed 25Warning! Extreme Tsunami 16Tsunami Warning 7Tsunami

12. 18 June 2014 Public Warning Design Guidelines 12 Interaction Design, Audio and Video Any public warning through FIA should be interactive for click action Presentation of a public warning may be accompanied by a distinctive tone Public warnings may take the form of a video pre-roll

13. 18 June 2014 Public Warning Design Guidelines 13 Other Aspects of Presentation Design Persons with Disabilities Understandability and Constancy Telecommunications Efficiency Alerting Messages Evolve Markup Language Localization

14. 18 June 2014 Public Warning Design Guidelines 14 Table of Contents 1.Need, Prior Work, and Consensus Process 2.Warning Presentation Design Guidelines 3.Processing of Warnings for FIA Messaging 4.Privacy and Other Policy Considerations

15. 18 June 2014 Public Warning Design Guidelines 15 Processing of Warnings for FIA Messaging 1.Sources are Official Alerting Authorities 2.Selection Criteria for Warnings 3.Alerts with Multiple "info" Elements 4.Identifying the Type of Event 5.Handling Updates 6.Geo-targeting of Warnings 7.Duration of Warning 8.Cancellation of Warning 9.Use of Test and Exercise Alerts 10.CAP Best Practices Guidelines

16. 18 June 2014 Public Warning Design Guidelines 16 Official Sources and S election Criteria Official alerts from an officially designated alerting authority or its designated agent Authority should be in the international Register of Alerting Authorities Alerts should be deliverable immediately statusmsgTypescopeinfo/ urgency info/ severity info/ certainty ActualAlert Update PublicImmediate Expected Extreme Severe Observed Likely U.S. Example of Warning Selection Criteria

17. 18 June 2014 Public Warning Design Guidelines 17 Multiple info, Event Type, Updates, Geo-targeting Each of multiple info elements should be treated as a discrete CAP alert Agree rules to identify the type of event All updates to warnings previously disseminated should be evaluated Disseminate according to geographic information available in the CAP alert

18. 18 June 2014 Public Warning Design Guidelines 18 Other Aspects in Processing of Warnings Geo-targeting of Warnings Duration of Warning Cancellation of Warning Use of Test and Exercise Alerts CAP Best Practices Guidelines

19. 18 June 2014 Public Warning Design Guidelines 19 Table of Contents 1.Need, Prior Work, and Consensus Process 2.Warning Presentation Design Guidelines 3.Processing of Warnings for FIA Messaging 4.Privacy and Other Policy Considerations

20. 18 June 2014 Public Warning Design Guidelines 20 Privacy and Other Policy Considerations 1.Code of Conduct and Principles 2.No Personally Identifiable Information 3.Public Warnings Not Subject to Opt-out and AdChoices 4.Geo-location Considerations 5.Sharing Analytic Data on Warnings 6.Non-proprietary Works

21. 18 June 2014 Public Warning Design Guidelines 21 Code of Conduct, Personal Information, Opt-out Network Advertising Initiative (NAI) Code of Conduct Principles adopted by the Digital Advertising Alliance (DAA) No Personally Identifiable Information Public Warnings Not Subject to Opt-out and AdChoices

22. 18 June 2014 Public Warning Design Guidelines 22 Other Policy Considerations Geo-location Considerations Sharing Analytic Data on Warnings Non-proprietary Works

23. 18 June 2014 Public Warning Design Guidelines 23 Review Voluntary guidelines for FIA Partners Specifics must be acceptable to alerting authorities Focus on internationally harmonized design Technical details for processing of "FIA Messaging" Policy primarily in context of the Code of Conduct Seeking broad consensus among online media and relevant international bodies. Contact me to be a reviewer of the working draft (currently version 0.6)