1. Idea Generation Dr. Milton Silver

2. Outline General Comments on the Interview protocol General Comments on the Interview protocol Sources of Ideas Sources of Ideas  Two phases  Skills needed to generate ideas A framework to think about for entrepreneurship ideas A framework to think about for entrepreneurship ideas  Tool kits

3. Feedback Mostly the questions were good Mostly the questions were good  Avoid complex questions  Avoid questions with yes or no answers, except as probes Sequencing the questions Sequencing the questions Strategy of interview Strategy of interview

4. Sources of Ideas Initial considerations Initial considerations Two phases Two phases Skills needed to generate ideas Skills needed to generate ideas

5. Initial considerations You see what you believe You see what you believe

16. Initial considerations You see what you believe You see what you believe Individual experiences Individual experiences

17. Individual Experiences Learning – technology push Learning – technology push Learning in many places Learning in many places Frustration- self Frustration- self Frustration- others Frustration- others Opportunity Driven or Problem Solution: Two faces of the same coin

18. Two Phases of Ideas Generation of ideas Generation of ideas

19. Which comes first? An idea or a business? Which comes first? An idea or a business? Generation of Ideas

20. Funny Relationships Need to start a business Settling on an Idea Business Plans

21. Question Generate as many ideas you can in ten minutes Generate as many ideas you can in ten minutes

22. Which comes first? An idea or a business? Which comes first? An idea or a business? Searching for ideas Searching for ideas Trial and error Trial and error No block bluster, no tiny tot either! No block bluster, no tiny tot either! Generation of Ideas

23. Screening of Ideas Not all ideas are business worthy Not all ideas are business worthy Feasibility is two faced Feasibility is two faced Technical Technical Business: market and financial Business: market and financial

24. Two Phases of Ideas Generation of ideas Generation of ideas Screening of ideas Screening of ideas End result: A product/service concept End result: A product/service concept

25. Project ideas Cogniscope Cogniscope Gastroscope Gastroscope MacroArray technologies MacroArray technologies MobilDoc MobilDoc Combined Circuit and packet Switching Combined Circuit and packet Switching SMIRP SMIRP

26. Types of Strategies Radical Radical Improvements Improvements Propagation Propagation Hustle Hustle Contrarian Contrarian

27. A Framework to Think About Ideas for Entrepreneurship

28. Existing Products Modified Products New Products Existing Markets Identifiable Markets New Markets

29. Women’s Shampoo Alternative Greeting Cards Solid state still camera Clothes for professional women Overnight package delivery Specialty sports car Mobile pet grooming device Personal Computers Laser discs Existing Products Modified Products New Products Existing Markets Identifiable Markets New Markets

30. Process Innovations Intellectual property protection is a challenge Intellectual property protection is a challenge

31. Tool kit Naïve listening Naïve listening Look again/ read widely Look again/ read widely Ask why Ask why Post it notes Post it notes Idea folder Idea folder