1. EDUCATION INTELLIGENCE Get informed. Seize challenges. Engage with the future. © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Zainab Malik Research Manager 11 September 2013

2. The Asia advantage: Tracking global trends in student recruitment regionally EDUCATION INTELLIGENCE Presentation Title DD/MM/YY © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

3. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Tertiary education, globally and in Asia, is rapidly growing

4. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Growth in Asia Biggest “supplier” of students Intraregional mobility Provision Governmental cooperation Regional cooperation Research

5. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission International education mobility & growth DemographicsEconomicsTechnologyLanguagePolicy Expanded provision Global workforce demands Higher education drivers & ‘megatrends’

6. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Global population projections

7. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Urban and rural population change, 2010-2100

8. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Economic growth, % change

9. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Correlation between GDP per capita (PPP) and enrolments

10. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission GDP per capita growth to 2020

11. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission What’s the picture in Asia?

12. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Student supplyHost institutions 1 st Generation

13. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Host institutions & Student supply

14. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission The Asia Advantage Growing economies Improved standards Teaching quality Support services Proximity Lower costs Widening course provision Historical & cultural ties Diversity More open visa & immigration schemes

15. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Student Insight Global, longitudinal survey on student decision-making Six years, since 2007 Over 170,000 responses Collected via British Council network and strategic local partners No destination country bias

16. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Students interested in studying in Malaysia: Where are you from?

17. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Student who want to study in Malaysia: What is most important to students when considering overseas study? Attaining a better quality of education/course overseas Improving career prospects The cultural experience of living overseas Improvement of English language skills Obtaining a scholarship to go overseas

18. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Students who want to study in Malaysia: What is most important to students when choosing a host country? Quality of education Internationally recognised qualification Career prospects Low tuition fees Safety

19. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Students who want to study in Malaysia: What is most important to students when choosing an institution? Quality of the course Career prospects Low tuition fees Availability of scholarships Institution ranking

20. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission What are international students worried about? Jobs! Low-quality or inconsistent providers Lack of established brand Financial limitations Logistical issues – credit transfers, etc. Relevant course offerings Visas Safety & Integration

21. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission The Malaysia Advantage Strong culture High standards & QA English language provision Lower costs Safety & integration Strong course offerings Offshore provision Innovation Alumni base Competitive economy Career opportunities

22. vv EDUCATION INTELLIGENCE International Student Recruitment Seminar 11/09/13 © 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission Zainab Malik Research manager Education Intelligence zainab.malik@britishcouncil.org.hk Thank you.