1. Gray’s Lake Guide Josh Hulsey, Ann Schnoebelen, Katie Vecitis

2. Dana lives in Des Moines. She wants to spend time with family and friends. She likes the outdoors. She wants to attend events in the community. She enjoys being active. She’s looking for things to do. Dana should be at Gray’s Lake Park.

3. ? But this is why she isn’t.

4. People should know Is one of American Planning Association’s “10 Great Public Spaces for 2011.” Previous winners include Central Park in NYC and Lincoln Park in Chicago Hosts mixers, concerts, movies and special community events Offers sailing lessons, yoga classes, bird watching sessions, bike and boat rentals, a concession stand and much, much more G RAY ’ S L AKE P ARK …

5. We’ll tell them With the Gray’s Lake Guide app for iPhone. o Register for classes and events o Reserve bikes and boats o Get the latest updates on special events o Browse upcoming calendar o Have up-to-date info on closings, maintenance, etc. o Learn about the park and its amenities

6. What competition? The website Confusing, difficult to navigate, extraneous information, blank pages and lots of user frustration Other apps They don’t exist, for Gray’s Lake or for any Iowa parks Des Moines Register Doesn’t filter information down to exactly what users are looking for and the information is not always available

7. Bring Dana to Gray’s Lake Park.