1. An Industry Outlook on Broadcasting Mr. Steven Stefano Forest Hill Community High School

2. Overview Broadcasting- defined as radio and television programs that reach a large audience. Broadcasting- defined as radio and television programs that reach a large audience.

3. Outlook Landing a job in Broadcasting has always been tough… Landing a job in Broadcasting has always been tough… It is not going to get better any time soon It is not going to get better any time soon Why… Why… Merging- Large media companies own a lot of stationsMerging- Large media companies own a lot of stations Syndication- Reusing old programsSyndication- Reusing old programs Technology- Digital equipment replaces need for human laborTechnology- Digital equipment replaces need for human labor

4. Industry Trends Telecommunications Act of 1996- allows media companies to own several competing stations Telecommunications Act of 1996- allows media companies to own several competing stations Digital Technology- unpredictable shape of broadcasting…already changing the shape of movie and book industries Digital Technology- unpredictable shape of broadcasting…already changing the shape of movie and book industries Federal Communications Commission (FCC)- Government branch that keeps a close look on broadcast content Federal Communications Commission (FCC)- Government branch that keeps a close look on broadcast content

5. Departments/Subdivisions Television Television Traditional Radio Traditional Radio Satellite Radio Satellite Radio

6. Jobs Small Station Broadcasting- these professionals wear more than “one hat” Small Station Broadcasting- these professionals wear more than “one hat” Pull reports off the news wirePull reports off the news wire Write scriptsWrite scripts Develop advertisementsDevelop advertisements Delivery off all elements on the airDelivery off all elements on the air

7. Jobs- continued On-Air Announcers- tell audience program agenda, read news reports, open/close program, commercial announcements, and guest interviews On-Air Announcers- tell audience program agenda, read news reports, open/close program, commercial announcements, and guest interviews Types of on-air announcers Types of on-air announcers Disc jockey (DJ)- music based radio stationsDisc jockey (DJ)- music based radio stations Television announcers- hosts for variety and talk showsTelevision announcers- hosts for variety and talk shows Broadcast announcers- research, coordinate, and read newsBroadcast announcers- research, coordinate, and read news

8. Jobs- continued Program director- determines content for a specific audience. Works close with management, marketing, and sales departments. Program director- determines content for a specific audience. Works close with management, marketing, and sales departments. Producers- takes all the content ( ex: news, commercials, interviews) and makes the program run smooth Producers- takes all the content ( ex: news, commercials, interviews) and makes the program run smooth Writers- prepare content before program airs Writers- prepare content before program airs There are three (3) common types of writersThere are three (3) common types of writers News News Copy Copy Script Script

9. Compensation ($$$) Average salaries in broadcasting- Average salaries in broadcasting- Camera operator- $20,000 – 75,000 TV reporter- $20,000 – 100,000 + Broadcast technician- $15,000 – 60,000 Technical Director- $75,000 – 95,000 Producer- $20,000 – 100,000

10. Hiring Tips A background in business, journalism, communications, and/or production A background in business, journalism, communications, and/or production Participate in unpaid internships and irrelevant entry level positions Participate in unpaid internships and irrelevant entry level positions Display a willingness to work long hours Display a willingness to work long hours Display determination for continuous success Display determination for continuous success Experience, experience, experience Experience, experience, experience Have fun…employers will take notice!!! Have fun…employers will take notice!!!

11. National Companies Harpo Inc. (Oprah Winfrey’s company) www.oprah.com Harpo Inc. (Oprah Winfrey’s company) www.oprah.com www.oprah.com AOL Time www.aoltimewarner.com AOL Time www.aoltimewarner.com www.aoltimewarner.com Infinity Radio www.infinityradio.com Infinity Radio www.infinityradio.com www.infinityradio.com American Broadcasting Company (ABC) www.abc.go.com American Broadcasting Company (ABC) www.abc.go.com www.abc.go.com

12. Love/Hate Tips People are not in this profession for the money People are not in this profession for the money Keeping your customers (audience) happy is not easy Keeping your customers (audience) happy is not easy Talent and skill can only take you so far…use your head Talent and skill can only take you so far…use your head Your imagination and creativity will be utilized to their fullest potential Your imagination and creativity will be utilized to their fullest potential Be yourself! Be yourself!

13. Relevant High School Courses Keyboarding and Business Communications Keyboarding and Business Communications Multimedia Presentation Multimedia Presentation Journalism (sometimes offered as school newspaper) Journalism (sometimes offered as school newspaper) Public Speaking Public Speaking Advanced Placement English Advanced Placement English Introduction to Technology (video production) Introduction to Technology (video production) Introduction to Broadcasting Introduction to Broadcasting

14. Specific Employers That Hire While in High School Clear Channel Clear Channel Infinity Infinity Connecticut School of Broadcasting Connecticut School of Broadcasting

15. Two Year College Connecticut School of Broadcasting- see next slide Connecticut School of Broadcasting- see next slide Palm Beach Community College Palm Beach Community College ActingActing Computer Programming and Technology Computer Programming and Technology Film, Television, and Video Production TechnologyFilm, Television, and Video Production Technology Mass Communications Mass Communications JournalismJournalism MarketingMarketing Public RelationsPublic Relations

16. Four Year Colleges Connecticut School of Broadcasting- Studio Operations, Broadcast Journalism, Audio Production, Speech Radio, TV Acting, Video Production Connecticut School of Broadcasting- Studio Operations, Broadcast Journalism, Audio Production, Speech Radio, TV Acting, Video Production Palm Beach Atlantic University- TV Broadcasting Production, Script and Screen Writing, Screen Acting, Communication, Film Production, Instrument Performance Palm Beach Atlantic University- TV Broadcasting Production, Script and Screen Writing, Screen Acting, Communication, Film Production, Instrument Performance

17. Four Year Colleges- continued Northwood University Northwood University Entertainment, Sport, and Promotion ManagementEntertainment, Sport, and Promotion Management Nova Southeastern University Nova Southeastern University CommunicationsCommunications Computer Information SystemsComputer Information Systems

18. Four Year Colleges- continued Florida Atlantic University Florida Atlantic University CommunicationCommunication Visual ArtsVisual Arts

19. After College These Companies Might Hire You…