1. Dirk van Schalkwyk Supervisor: Dr Greg Foster Co-Supervisor: Mrs Madeleine Wright Project Title: A Comparative Study of JME and Flash Lite for Mobile Data Services

2. Agenda Background Problem Statement Project Objective Work Covered thus far

3. Background Over 2 billion worldwide mobile subscribers 3.9 billion worldwide subscribers by 2010, 50% of world’s population 350 billion text messages sent every month worldwide [Kona Survey, 2007] $95 billion spent on 3G licenses NTT DoCoMo to spend up to $1.7 billion on its Super 3G network with speeds of 300Mbps (fibre-optic)

4. Problem Statement In 2006, voice calls declined by 28% for prepaid and 22% for postpay customers (UK) High investment in mobile technologies Mobility companies turn to mobile data services Need the right development tools to ensure the rapid and efficient creation, deployment, and management of custom content on mobile phones

5. Definitions Mobile data service:  any service on a mobile phone other than voice e.g. SMS (Short Message Service), Number Portability [Vodacom, 2007] Flash Lite  a version of Adobe Flash Player designed for mobile phones JME (formerly J2ME)  a Java Platform consisting of a set of technologies and specifications developed for mobile phones

6. Project Objective Develop a prototype incorporating selected APIs developed under Flash Lite and JME Test effectiveness of competing standards Conclusion drawn from the software engineering process and run-time target system

7. Mobile development comparison 1.Application development - Foundation language - Learning curve - Debuggers available - Emulators available - IDE available - Cross-platform deployment - Installer packaging options

8. Mobile development comparison 2. Capabilities -Graphical interface -Functionality -Phone data access -Runtime speed

9. Mobile development comparison 3.Growth -Developer community and support -Market penetration

10. Work done thus far Demo

11. Questions?