1. URock Launching Strategy Prepared for: Jeff Lockhart, Steve Smith, Joyce Culpepper-Smith Prepared by: 108 th Ave Marketing Campaign and Strategy 108th Ave Marketing Presentation

2. Media Campaigns Overview Public Relations

3. Broad Audience Greater Seattle Area Local High School Radio Radio Campaign Media Campaign Print Campaign Broad Audience Eastside Newspapers 425 Magazine Television Campaign Broad Audience Q13- This Morning KING 5- Evening Magazine

4. Campaigns and Strategy Campaigns Overview and Proposal

5. Social Media Myspace, Twitter and Facebook – K-Town – Churches – Schools Social Media Campaign

6. Bellevue and Lake Washington School Districts Music classes – Captive audience – Opportunity for Q&A School Presentation Campaign

7. Churches – Kids and parents in audience – Booth K-Town – Recreational setting Community Outreach Campaign

8. Versatile Live products of URock Opportunity to connect through music Live Performances Campaign

9. Music Stores – Advertising Reach audience who already has an interest in playing music Christmas Promotion Campaign

10. Advertising Advertising Overview and Proposal

11. Advertising

12. Half-Page Flyer

13. Merchandise

14. Brouchures

15. Video

16. Market Research Market Research Reports

17. Demographics in relation to interest Confidence in marketing Maximize efficiency of advertising and public relations Market Research

18. Accounting and Financing Budget and Forecasting

19. Budget Budget Half-Page Flyer Brochures Posters Bracelets Guitar Picks T-Shirts iTunes Card Surveys Miscellaneous Budget

20. Forecasting Market Research: – $24.60 invested into research that would have cost $80.00 in real-world terms. ROMI: $55.40/$24.60 = 225 % URock: – Total costs: $1,124.56 – Expected Revenue: ([$555.00- $240.00]*80)=$24,800.00 – ROMI: $23,675.44/$1,124.56 = 2105% ROMI (Return On Marketing Investment)

21. Strength Weakness Threats Opportunity SWOT Analysis