2. Growing up Organic… Patrick O’Flaherty

3. FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2003 - Voted UK’s Best Organic Soft Drink 2004 - Winner of London’s most environmentally friendly company and Organic Food Awards 2005 - Finalist in the World Juice Awards and the Excellence in Food & Drink Awards 2006 - Gold, Silver and Bronze at The Great Taste Awards 2007 - Finalist at Beverage Innovation Awards

4. so where did it start…

8. living the brand…

9. commandments (our pride & passion) 5

10. lose the beard… …and sandals 1

11. BLAH.......……GREEN BLAH, SUSTAINABLE, BLAH, BLAH, HEALTH, BLAH, BLAH, BLAH…….

12. just being ‘sustainable and organic’ is not enough… 2

13. ‘consumer-appeal’ ‘taste’ ‘sustainability’ ‘healthy’ ‘Innovation!’ ‘quality’

14. holding the vision…

15. ….if it’s easy, there’s an issue… 3

16. If there’s an easy solution – question it… Don’t ‘greenwash’

17. knowing who’s who in the green consumer world… 4

18. Source: Business Insights Key features influencing consumers to purchase ethical products over the next 5 years

19. Source: Business Insights Manufacturer initiatives in changing consumer attitudes towards ethical products

20. building the brand…

21. NGD 5

22. Source: Business Insights % share of ethical products launched by claim

25. thanks for listening…..