1. European Year of Citizens' social campaign in Latvia "Proud to be …"

2. Problem - 10 years after EU Membership many Latvians see Europe as a threat and do not have feeling of belonging to Europe Why campaign ?

3. Objective - to strengthen the European identity of Latvians by reminding them that they are part of Europe and there are many unique things for which they can be proud Key question: Who are we (Latvians) in Europe?

4. The Campaign First step - outdoor advertisement - campaign in social network draugiem.lv - TV clips - openining event in May 2013 (around Europe Day) Second Step - participation in outdoor Events in summer 2013 Third Step - culmination with Citizens Dialogue in October 18, 2013 - TV series and Latvian Television broadcast during the week of celebration of Latvia's Independence Day (around November 18, 2013)

5. First Step - Social media Campaign in Latvia's most popular social network draugiem.lv (650 000 daily users) Online voting on "Who are we in Europe?" Online forum – discussion on EU topics moderated by community manager Outreach number of followers more than 28,000 more than 53,000 votes and about 1000 comments submitted

6. First Step – voting in social media "Who are we in Europe?" 12 options singing nation, green corner, party people, kingdom of women, bright heads, sceptics, digital nation, beer producers, temple of theatre, frost and ice country, sportists, mushroom pickers

7. First Step - TV clips Well known people of Latvia having made a career abroad, foreigners working and living in Latvia answering the question ”who are we in Europe?” Participants of the campaign: Two times Olympic champion in BMX Maris Strombergs, Composer Raimonds Tiguls, popular chef in TV shows Martins Sirmais, one of leading Quantum Computing Scientists in the world Andris Ambainis Video: http://www.youtube.com/watch?v=fADYiSfZaUg ( to see video)http://www.youtube.com/watch?v=fADYiSfZaUg Video: http://www.youtube.com/watch?v=2zVQTBaYm5w (to see video)http://www.youtube.com/watch?v=2zVQTBaYm5w Video: http://www.youtube.com/watch?v=1JYVKtxCEHA (to see video)http://www.youtube.com/watch?v=1JYVKtxCEHA

8. Second Step: Direct communication/regional events 5 events in regions of Latvia almost 6000 participants Joint event with "Youth in Move" campaign during one of most popular music festivals in the Baltics ''Positivus'' (25 000 spectators) Campaigns during town festivals in Regions

9. Second Step: interaction with citizens in regional events What is your benefit from Latvia being a part of EU? Most common answers - Erasmus, free movement (no border) What decision EU should take to make your life better? Most common answers – better education, medical services, and social guaranties

10. Third Step – Citizens Dialogue in Riga PP Every voice counts

11. Results of the social network vote

12. Results of the campaign Identifying citizens' concerns about Latvia's role in the EU Based on comments in the social media platform, tailor-made content will be created to target EU-sceptic audience The impressive number of EPS profile followers created an audience who is interested in the subject of Latvia in the EU The results of voting shape and highlight Latvia's identity in Europe